9 steps to a good onboarding setup

Post on 12-Apr-2017

278 Views

Category:

Software

0 Downloads

Preview:

Click to see full reader

TRANSCRIPT

9 STEPS TO AGOODONBOARDINGSETUPA QUICK GUIDEON SHAPINGUSER BEHAVIOUR

WWW.NEURONY.RO/BLOG

OVERVIEW1. Determine your users’ goals2. Measure User Interaction3. Plan the onboarding scenario4. Mockup your assumptions5. nfuse the mockups with good design6. Implement the designs7. Track, Measure, Improve8. Go beyond a simple setup9. Reiterate

WWW.NEURONY.RO/BLOG

1. DETERMINE YOURUSERS’ GOALS

Use Customer PersonasPerform personal interviewsCombine qualitative and quantitative data

WWW.NEURONY.RO/BLOG

2. MEASURE USERINTERACTION

Analyze usage dataSet Measurable MetricsTalk to your support crew

WWW.NEURONY.RO/BLOG

3. PLAN THE ONBOARDINGSCENARIO

Guide someone through your app - personallyWrite a tutorialSlash every unnecessary step

WWW.NEURONY.RO/BLOG

4. TURN YOUR ASSUMPTIONSINTO MOCKUPS

Test your mockupsTest your mockupsTest your mockups some more

WWW.NEURONY.RO/BLOG

5. INFUSE THE MOCKUPSWITH GOOD DESIGN

Don't oversellBrand your onboarding flowAim for familiarity

WWW.NEURONY.RO/BLOG

6. IMPLEMENT THE DESIGNSPerform final tweaksTest for bugs

WWW.NEURONY.RO/BLOG

7. TRACK, MEASURE, IMPROVETrack what your customers do within the onboarding setupMeasure the impact their actions have on their staying with youImprove the metrics that matter to you

WWW.NEURONY.RO/BLOG

8. GO BEYOND A SIMPLESETUP

Develop a communication planOptimise for experienceComplement with content marketing

WWW.NEURONY.RO/BLOG

9. REITERATEGo back to your other marketing materialsTest and test again all your customer touchpoints

WWW.NEURONY.RO/BLOG

READ MOREhttp://www.appcues.com/blog/3-fundamental-user-onboarding-lessons-from-classic-nintendo-games/https://blog.kissmetrics.com/onboarding-tools/https://blog.chartmogul.com/a-guide-to-saas-customer-onboarding/http://www.nirandfar.com/2012/07/thisisyourbrainonboarding.htmlhttps://zapier.com/blog/user-onboarding-user-interface-inspiration/http://growthdevil.com/7-best-practices-user-onboarding/https://blog.intercom.io/strategies-for-onboarding-new-users/https://news.ycombinator.com/item?id=9500823https://www.groovehq.com/support/reduce-churn-with-successful-user-onboardinghttps://sumome.com/stories/market-researchhttp://www.appcues.com/blog/user-onboarding-starts-with-a-good-landing-page

WWW.NEURONY.RO/BLOG

top related