a bottom up approach to maximize web & social media reach and influence

A Bottom Up Approach to Maximize Web &

Social Media Reach and Influence

Rob KallEditor, OpEdNews

rob@opednews.com

Op-Ed News• News and opinion for and from the left.• 1st on google "liberal” news• Easy to use submit content• Support progressive orgs + activists• Ranked between top 50 and 120 blogs

overall in the world by Technorati

Rob:• Host Bottom Up Radio WNJC• Bottom up web strategies/new media

consultant• Founder Storycon Summit

Jeanette Russell Senior Partner Marketing Managerjnet@salsalab.com, 406-880-jnet

Salsa Labs:• Integrated online organizing and

fundraising platform• 2,000 organizations• 50K Salsa users • 75 million members• $25 million raised

Me:• 18 years nonprofit experience• The organizing type

Salsa Platform Capabilities

Supporter

DatabaseCRM

Email

Fundraising & eCommerce

Website Forms

Events

ReportingAdvocacy

3rd Party Plugins

Social Media

A Bottom Up Approach to Maximize Web and Social Media reach and Influence for Your Non-profit or Social Justice Work

• Bottom-up vs Top-Down• Goals• Message• Platform• Social Media and Web Tools• Integration

Bottom Up• Definitions of bottom up and top-down• Connection • overview 80/20 pareto’s law• anthropology• neurophysiology• history• culture• business• economy• interpersonal

Message

• Memes and message• Story

Platform• Content• content sources• subscribers/members• -incentives• widgets/tools-- social media• -share• -like• -tweet• -linkedin• -tell a friend• -printer friendly• stickiness, interaction• Reputation• newsletters

Social Media + Web Tools• facebook• twitter• linkedin• blogging• youtube• googlesearch /SEO• google alerts• inbound links/• crossposts• blogrolls

Integration• Print• events• mobile/smart phones• conferences

Jeanette Russell Senior Partner Marketing Managerjnet@salsalab.com, 406-880-jnet

Op-Ed News Discount:50% off 1 Day Onsite Consultation

Salsa Discount:30% off monthly + 50% set up for small NP

THANK YOURob KallEditor, OpEdNewsrob@opednews.com