a bunch of random facts about facebook ads

A Bunch ofRandom FactsAbout Facebook Ads

Did you know?

$11 billion by 2017, up from

A recent BIA/Kelsey report suggests that the social ad market may reach

$4.7 billion in 2012

1-10 percent

The same report indicates that the social ad market is young and growing. Of many advertiser’s budgets, it represents only

12 percent And while mobile represents

of people’s time spent consuming media,

only 3 percent of United States advertising budgets is spent on mobile.

in the United States alone

This represents a

$20 billion opportunity

Facebook Ad CTR and CPM by Industry

Telecoms Retail Publishing Advertising

CTR

CPM.92%

$1.39

.50%

$1.39

.38%

$1.89

.07%$.16

Canada vs USA: Head to Head on Facebook Ads

$0.00 $0.50 $1.00 $1.50 $2.00 0.00% 0.02% 0.04% 0.06% 0.08%

$1.26

$0.64

0.05%

0.07%

Average Cost of Page Like Average Page Like Rate

Canada

USA

Ad Rotation to Combat Ad Fatigue: Does it Work?

Direct response advertisers who use creative rotation produce 35% higher CTRs at 34% lower CPC.

Campaign Performance Using Rotation Strategy vs Not: Direct Response Campaigns

CPC Cost-Per- Click

CTR Conversion Rate

35%

0%

34%

Fan acquisition campaigns using creative rotation produce 60% higher CTRs at 74% lower Cost per fan

CTR CPC Conversion Rate

Cost-Per- Fan

Campaign Performance Using Rotation Strategy vs Not: Fan Acquisition Campaigns

60%

0%

75%

Custom Audiences

“Facebook advertising has become less about targeting a specific type of person and more about targeting a specific type of buyer. Custom audiences allow us to retarget website visitors and customers with amazing efficiency and accuracy.”

- Chase Wells, Director of Performance Marketing at WebTrends

14% lower cost-per-click

64% lower cost-per-conversion

On average, Custom Audiences targeting has a

and a

than category or interest-based targeting alone.

than ads using only demographic targeting options.

387% greater conversion rates

Additionally, Facebook Ads with Custom Audience targeting had

Mobile Ad ROI: iOS vs Android

While advertising on iOS brings retailers 162% more revenue than they spend, advertising on Android returns 10% less than the cost of the ads.

-10%

162%

2013 Q12013 Q22013 Q3Average

“Retailers are realizing significantly greater return from audiences on iOS than audiences on Android. For the first three quarters of 2013, revenue-per-click on iOS averaged 6.1 times higher than Android and ROI averaged 17.9 times higher than Android.”- Nanigans

sources:● http://www.salesforcemarketingcloud.com

● http://www.marinsoftware.com● http://www.venturebeat.com

● http://www.nanigans.com

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