a cheat sheet for marketing with pinterest [infographic]

A CHEAT SHEET FOR Marketing ON

PINTEREST ACCOUNTS FOR 90% OF SOCIAL MEDIA SHARES ON THE WEB. We recently analyzed more than 1 million headlines in the CoSchedule database and found that Pinterest accounted for an astoudning 90% of all social media shares. Whoa!

90%

Pinterest

Facebook

Google +

Twitter

Pinterest accounts for90% of all shares among CoSchedule users.

PINTEREST IS A FORCE TO BE RECKONED WITH.

NINEOUT OFT E N

PINTEREST USERS ARE

WOMEN

CHICKEN 78%CHOCOLATE 70%

RECIPE 56%

BUTTER 49% WEDDING 40%

PEANUT 39%

COOKIES 36%

HOMEMADE 34%

SALAD 33%

CREAM 31%

SOCIAL MEDIA HEAVILY FAVORSTOPICS THAT REL ATE TO

FOOD, HOME, AND LIFEST YLES.

52%

Food

Home

Lifestyle

Business/Tech

18%

15%

10%4% 2%

News

Other

6%

2%2%

1. http://okdork.com/2014/07/22/we-analyzed-nearly-1-million-headlines-heres-what-we-learned/2. http://expandedramblings.com/index.php/pinterest-stats/#3. http://marketingland.com/report-92-percent-pinterest-pins-made-women-833944. http://www.trendsight.com/content/view/40/204/5. http://www.pewinternet.org/files/old-media//Files/Reports/2013/PIP_SocialMediaUsers.pdf

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With more than 70 million users, Pinterest is a force to be reckoned with in the world of social networking. Here’s why it is so important to you as a marketer, and

how you can reach this powerfu audience.

30%

60%

The percentage of Pinterest userswho prefer browsing the network vs. watching TV.

The average amount of time a Pinterest user spends on the site per visit.

The percentage of Pinterest users who are from the United States.

The most common destination for Pinterest users who click on a pin is a blog.

14.2 minutes