a citizen centric world & schools
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A CITIZEN CENTRIC WORLD AND
CHANGING PUBLIC ATTITUDES
Colorado Association of School BoardsJohn Creighton
February 19, 2010
john@creighton.com@johncr8on
www.johncr8on.com
Too Much Emphasis on the Present
THE CONSENSUS IN ’95“ROLL THE PRESSES!”
“With few exceptions, virtually everyone agrees that new media is merely a supplement to the traditional print paper.”
- Timeless Values
Not Prepared for the Future
WHAT’S HAPPENING NOW
The internet has surpassed all media except television as an outlet for news.
For young people the internet rivals television as a main source of news.
Forty-two percent of Americans would not miss paper if it closed. Forty-eight percent of those under age forty.
Source: Pew Research Center
What Got Lost
BURIED IN REPORT
People want more choice and control in how they receive their news.
People want greater interaction with journalists and each other.
Lesson Learned
WE OFTEN ASK WE NEED TO UNDERSTAND
What do you think about what WE are doing NOW?
What do people value?
What types of experiences do they want?
What structures are changing in people’s lives?
Education Research
MID 1990 ATTITUDES CURRENT ATTITUDES
Choice not on radar.
Common curriculum makes sense.
Home school parents are out of the main stream.
Education happens at a specific place & time.
Choose schools based on neighborhood reputation.
Choice is assumed.
Students need tailored learning experiences.
Home school parents are admired.
Education is an experience.
Eliminate schools based on CSAP Scores.
Biggest Change: 90s to Now
Choosing a school has become another form of individual self-expression.
Bottom line for parents: Does this school support my vision for my child?
Why We Get Stuck in the Present: It’s Hard to Imagine the Future
Culture Follows Structure
Changes in Infrastructure and Technology Changes People’s
Behavior, Attitudes and Values.
Change Happens When a Technology Becomes Ubiquitous.
Culture Follows Structure
New infrastructure and technology are changing people’s expectations for
institutions.
Leaving behind an institution centric society – a time when institutions shaped our lives.
Entering a citizen centric society – a time when people expect to tailor their
own lives.
Institutions Shaped Our Lives
Rules of Conduct- Be at work on time- Perfect attendance at school
Daily & Yearly Schedule- 40 hour work week- Spring break
Roles & Responsibility- Boss & subordinates- Teachers teach/parents stay
out of the classroom
Institution Centric Era
Infrastructure and technology created the institution centric era
Institution Centric Era
Infrastructure and technologycreated the institution centric era.
We Needed Big Institutions Scarce and expensive
resources
High costs of design, production, distribution
Need to produce goods at large scales to lower costs
Need for a mass market
Limits of time and place
But There Were Drawbacks
“You can have your car any color you
want as long as it’s black.”- Henry Ford
The attitude expressed bymany big institutions
remains the same:
Take It or Leave It
Citizen Centric Era
“Transformative change happens when industries democratize, when they are
ripped from the sole domain of companies, governments, and other institutions and
handed over to regular folks.”
- Chris Anderson
People Don’t Need Institutions
Abundant and cheap resources
Low costs of design, production, and distribution
Produce goods in small quantities at little cost
Growth of niche markets
Few limits of time and place
Emerging Public Attitudes
Old: Limited options is just the way the world is.
New: I expect a range of options to suit my interests.
Emerging Public Attitudes
Old: Limited options is just the way the world is.
New: I expect a range of options to suit my interests.
Old: Experts/officials decide and do things for people.
New: Individuals decide and do things for themselves.
Emerging Public Attitudes
Old: Limited options is just the way the world is.New: I expect a range of options to suit my interests.
Old: Experts/officials decide and do things for people.New: Individuals decide and do things for themselves.
Old: Institutions operate in a defined space and time.New: Individuals do things where & when they want.
Emerging Public Attitudes
Old: Limited options is just the way the world is.New: I expect a range of options to suit my interests.
Old: Experts/officials decide and do things for people.New: I will decide and do things for myself.
Old: Institutions operate in a defined space and time.New: I will do things where & when I want.
Old: I have to deal with people in community where I live.
New: I can pick my own community & social network.
How ShouldOrganizations Respond?
Rise of the Platform Organization
Will People Perceive Need for School Districts?
School districts purchased text books and curriculum individuals could not afford. Cost of text books/curriculum moving toward
zero.
Will People Perceive Need for School Districts?
School districts purchased text books and curriculum individuals could not afford. Cost of text books/curriculum moving toward zero.
School districts built places for teachers and students to gather. 13,000+ Colorado students enroll with online
schools. 2% of St. Vrain students enroll with online schools.
Will People Perceive Need for School Districts?
School districts purchased text books and curriculum individuals could not afford. Cost of text books/curriculum moving toward zero.
School districts built places for teachers and students to gather. 13,000 Colorado students enroll with online schools. 2% of St. Vrain students go to online schools.
School districts provide students transportation. Transportation is a cheap good compared to 1970. 1970 < 1 vehicle per driver; Today 1.2 vehicles per
driver.
Citizen Centric Society Begs Fundamental Questions
What is value added of the institution? In this case, what is value added of school district? What do school districts do better than anyone
else?
How does institution need to adapt to citizen centric era? How can the institution support people to do things
for themselves? What are potential negative consequences to
mitigate?
Discussion Questions
To what extent do you experience these emerging expectations in your school district?
How is your school district responding to these emerging expectations?
What are you finding most challenging about responding to these emerging expectations?
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