a food media initiative
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A Food Media Initiativefor Jarrod Walczer
April 27, 2012
Research
Slow Food
• What is Slow Food?• Eating Local• Eating Slowly
• Slow Food Nationally
• Slow Food on Campus
Food Media
• What is Food Media?
• Food Media on other campuses
• Food Media at Ithaca College
Design
FEEDback
Slogans
• taste.share.tell.
• Leave Room for Discussion
• A Food Media Initiative
Logo
SWOT Analysis
Strengths
• Educational
• Collaborative
• Opportunistic
Weaknesses
• Recruitment
• Logistics
• Finances
Opportunities
• Partnerships
• Outreach
• Social Media
Threats
• Relationships
• Competition
• Finances
Recommendations
Slow Food
• Meet with IC chapter
• Focus on locally grown food
• Alternative meal options
Advertising Opportunities
• Wellness Wednesdays • Student outreach in food-related
courses/majors
• Social media
FEEDback
• Making connections o ICTVo The Ithacan
Questions?
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