a guide to the explosive growth of sports in china
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© MAILMAN 2016
growth of sports in chinaDavid Hornby
#SPORTSMATTERS2016
a guide to the explosive
© MAILMAN 2016
12 months
ago
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TRANSFER FEES DIGITAL GROWTH GOVERNMENT INVESTMENT EVENTS
China in
the news
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DIGITAL
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650MILLION
806
MILLION
20162015
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50% WECHAT USERS SYNC BANK ACCOUNT
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8 billion virtual red envelopes sent
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is WEIBODEAD?
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282 Million
212 Million
316 Million
313 Million
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#1 for BREAKING NEWS
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Sports Content Celebrity Lives
Social Issues Politics
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1 BILLION READS#KB20#
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WHAT’S
NEW
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LIVESTREAMING
200Live stream apps
325Million Users
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per year$6 million
Xiao Zhi (eGamer)
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500,000live viewersafter his finalolympics event
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ARE FANS PAYING FOR CONTENT?
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298rmbPer year
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298rmbPer season
98RMBPer club
1
2
3 6-9RMBPer match
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Most subscribed
clubs
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8,000,000paid subscribers
500,000paid subscribers
2015 2016
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First game of the season
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all SPORTSinclusive
600 rmbper year
1.5 million paid subscribers
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INVESTMENT
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In 2014, China’s Sports industry was just 0.63% of the country’s GDP.
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2016 INTERNAL INVESTMENT
8 major 16 billion RMB 247sports funds invested sports deals
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10 DEALS 208 MILLION RMB
20
13
20
14
20
15
30 DEALS
144 DEALS
63 DEALS2
01
6
1.1 BILLION RMB
3.64 BILLION RMB
11 BILLION RMB
INTERNAL INVESTMENT
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Government’s 2025 goals:
100 Millionkids under 6
50 Millionfootballers
INTERNAL INVESTMENT
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5 trillonindustry
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OUTBOUND INVESTMENT
into European Football Clubs 2015/16
$2 BILLON
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Janurary July September November December
2015
May JulyJune August
2016
OUTBOUND INVESTMENT
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OUTBOUND INVESTMENT
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RISE OF THE CSL
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CSL rights sold
1.26 billion USD(20x increase)
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81% increase in value
CSL fastest growing league
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highest spending
league globally
366m usd
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MORE WEIBO FOLLOWERS THAN TOP 3
COMPETITORS COMBINED
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j. Martinez£25.5 million
RAMIRES£23.8 million
tEIXEIRA£42.5million hulk
£47.4 million
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CSL GOES GLOBAL IN 53 COUNTRIES
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24ASIA
13 europe
12 Africauscandabrazil12 Africauscandabrazil
12 AfricauscanAdabrazil
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HONG KONGLeSports, FEBRUARY
BRAZIL & FRANCEBandsports & MCS, APRIL
SINGAPOREStarhub, MAY
UKSky Sports, JULY
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NATIONAL PRIDE
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The top 10 most viewed football matches last year all featured either the China
national team or a CSL club.
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110 million viewersSouth Korea vs China
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OLYMPICS
Who was China watching?
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OLYMPICS
#TEAMCHINA
BADMINTON VOLLEYBALL BADMINTONMen’s Single Final Women’s final Men’s Semi Final
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7.5 million 685,000Weibo followers Weibo followers
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watched Song An Dong NHL draft on CCTV52.5 million people
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CCTV
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Football Basketball Snooker
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EPL back on CCTV
for the first time in 10 years
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200% from 2015
50% of viewers from CCTV
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WHAT’S NEXT
FOR CHINA
AND GLOBAL SPORT?
© MAILMAN 2016
david@mailmangroup.comwww.mailmangroup.com
“CHINA IS A SLEEPING GIANT. LET HER SLEEP, FOR WHEN SHE WAKES
THE WORLD WILL TREMBLE.”
Napoleon Bonaparte
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