a look at sc johnson
Post on 14-Feb-2017
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Kelly M. Semrau, Senior Vice President – Global Corporate Affairs, Communication and Sustainability
AISE Information Day
The Role of Industry and Brands
Communication to Consumers
AISE Information Day
CONGRATULATIONS!
AISE Information Day
Founded in 1886, SC Johnson is a
family company that sells
consumer products in virtually every
country around the world.
As a family company, we’re inspired
to make life better for families,
and we measure ourselves not on the
next quarter’s financial results, but on
the legacy we leave for the
next generation.
A Family Company
6/11/2013
AISE Information Day
Our winning brands can be found in homes around the globe
Trusted Brands
6/11/2013
AISE Information Day
Continuously Improving Products
Our internally developed Greenlist™ environmental classification
process helps us annually increase the proportion of ingredients in our
products that have a lesser impact on the environment and human
health.
Each potential ingredient is rated as “Best,”
“Better,” “Acceptable” or “0-rated,” for
materials that can be used only in special
circumstances.
Since 2001, we have increased
our percentage of “Better” or
“Best” ingredients from
18 percent to 50 percent.
6/11/2013
AISE Information Day
Building Trust: Trust Attributes
AISE Information Day
Listening to Consumers
AISE Information Day
Product Safety
AISE Information Day
Product Safety
AISE Information Day
Product Safety
AISE Information Day
Product Safety
AISE Information Day
Transatlantic Trade & Investment Partnership
AISE Information Day
Transatlantic Trade & Investment Partnership
AISE Information Day
Consumer Communication
*Edelman Brandshare 2013
AISE Information Day
Consumer Communication
*Edelman Brandshare 2013
AISE Information Day
Consumer Communication
Thank You!
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