a next generation outdoor media company
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XGD MEDIA - PRIVATE AND CONFIDENTIAL
Hong Kong Info Deck 2021
A NEXT GENERATION OUTDOOR MEDIA COMPANY
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We are a next generation specialising in innovative advertising spaces in the heart of Hong Kong and Singapore.
We combine with the latest, offering one of a kind outdoor advertising
solutions for our clients’ out-of-home media needs with an to service.
ABOUT
More Information!
XGD MEDIA - PRIVATE AND CONFIDENTIAL
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MEDIALOCATIONS
XGD MEDIA - PRIVATE AND CONFIDENTIAL
Every location in our portfolio is carefully selected for its unique quality and personality. We combine the latest technology, innovation and creativity to ensure all our locations continuously drives impact and engagement between advertisers and audiences.
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PROXIMITY
XGD MEDIA - PRIVATE AND CONFIDENTIAL5
Dominating the heart of Hong Kong’s
, this premium
interactive full motion billboard is located
at the main entrance and exit to
(Hong Kong's primary nightlife hot
spot).
Advertisers have access to some of the
in the
world and is surrounded by many
popular flagship retail stores,
Michelin star restaurants, bars
and public transportation hubs.
6 XGD MEDIA - PRIVATE AND CONFIDENTIAL
STATISTICS
MONTHLY PEDESTRIAN TRAFFIC*
MONTHLY VEHICULAR TRAFFIC^
MORE EYE-CATCHING THAN STATIC VISUAL`
- *Facial recognition, real time demographics- ^Hong Kong Transport Department - Annual Traffic Census 2019- `Strategy Institute of Toronto
REMARKS:
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PROFILE
REMARKS:
XGD MEDIA - PRIVATE AND CONFIDENTIAL7
26 Wellington Street, Central
DISPLAY AREA SIZE:- LED: 7.99m (W) x 11.51m (H) =
FORMAT:High definition display with
professional-grade surround sound speakers
ADDITIONAL FEATURES:and
- First come first serve basis- Availability and censorship are subject to landlord’s approval
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PROFILE
REMARKS:
XGD MEDIA - PRIVATE AND CONFIDENTIAL8
26 Wellington Street, Central
DISPLAY AREA SIZE = LED: 7.99m (W) x 11.51m (H)Sticker A: 4.08m (W) x 5.93m (H)Sticker B: 4.98m (W) x 8.93m (H)Sticker C: 3.94m (W) x 3.35m (H)Sticker D: 4.05m (W) x 3.35m (H)
FORMAT:&
High definition display with P10 visual resolutionprofessional-grade surround sound speakers
ADDITIONAL FEATURES:and
- First come first serve basis- Availability and censorship are subject to landlord’s approval
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PROFILE
REMARKS:
XGD MEDIA - PRIVATE AND CONFIDENTIAL9
26 Wellington Street, Central
DISPLAY AREA SIZE = Sticker A: 8.02m (W) x 5.93m (H)Sticker B: 8.93m (W) x 8.93m (H)Sticker C: 4.05m (W) x 14.86m (H)
FORMAT:
ADDITIONAL FEATURES:professional-grade surround sound speakers
- First come first serve basis- Availability and censorship are subject to landlord’s approval
Mock-up for reference only
11
PROFILE
REMARKS:
XGD MEDIA - PRIVATE AND CONFIDENTIAL11
23 D’Aguilar Street, Central
DISPLAY AREA SIZE =A: 9.8m (W) x 10.1m (H)B: 5.8m (W) x 12.0m (H)C: 5.0m (W) x 11.5m (H)
FORMAT:LED display with
- First come first serve basis- Availability and censorship are subject to landlord’s approval
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PROXIMITY
XGD MEDIA - PRIVATE AND CONFIDENTIAL13
Strategically located at the world famous
, this high
impact premium billboard provides
advertisers with tremendous visibility to
.
This densely populated location connects
advertisers to the
and in the most
desirable retail neighbourhood.
Equipped with the latest LED
technology, advertisers have the
opportunity to stand out from
the crowd and target audiences
at a very high frequency.
14 XGD MEDIA - PRIVATE AND CONFIDENTIAL
STATISTICS
MONTHLY PEDESTRIAN TRAFFIC*
MONTHLY VEHICULAR TRAFFIC^
MORE EYE-CATCHING THAN STATIC VISUAL`
REMARKS:- *Facial recognition, real time demographics- ^Hong Kong Transport Department - Annual Traffic Census 2019- `Strategy Institute of Toronto
15
PROFILE
REMARKS:
XGD MEDIA - PRIVATE AND CONFIDENTIAL15
1-3 Jardine’s Crescent, Causeway Bay
DISPLAY AREA SIZE:LED: 6.4m(W) x 13.4m(H) =
FORMAT:Ultra high definition display with
ADDITIONAL FEATURES:and
- First come first serve basis- Availability and censorship are subject to landlord’s approval
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PROXIMITY
XGD MEDIA - PRIVATE AND CONFIDENTIAL17
Times Square is the
of Causeway Bay. Shoppers from all over
the world come to Causeway Bay and
rarely leave without visiting Times Square.
This mall is also one of the district’s
largest shopping mall with over 200
stores ranging from mid-price luxury
fashion and accessories to
electronics to an upscale
supermarket.
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PROFILE
REMARKS:
XGD MEDIA - PRIVATE AND CONFIDENTIAL18
1 Matheson Street, Causeway Bay
DISPLAY AREA SIZE:LED: 12.8m(W) x 7.1m(H) =
FORMAT:High definition display
Professional-grade surround sound speakers
ADDITIONAL FEATURES:Nil
- First come first serve basis- Availability and censorship are subject to landlord’s approval
19 XGD MEDIA - PRIVATE AND CONFIDENTIAL
Combine the power of DOOH with online connectivity to create new engagement opportunities with your target audience. All our billboards are equipped with the latest high-speed WI-FI technology to seamlessly deliver dynamic content and unique creative campaigns to your audience.
Case Study: XGD Media x Hong Kong Tourism Board
This campaign utilized the innovative features of our digital advertising billboard by live-streaming user-generated content (UGC) shared on social media posted under the @discoverhongkong Instagram account. This live feed feature available exclusively at XGD Media is designed to significantly increase brand awareness and interact with an unlimited number of customers.
O2O CONNECTIVITY
Video Here!
20 XGD MEDIA - PRIVATE AND CONFIDENTIAL
LIVE FEEDLive feed connectivity offer advertisers unlimited creative opportunities to engage audiences with full-motion video and dynamic real-time content. Advertisers have the opportunity to easily change creative content based on triggers ranging from the time of day and weather to specific e-commerce website behaviors.
Case Study: XGD Media x Net-a-Porter
During the campaign, our 26W billboard displayed in real-time the number of shoppers on the Net-a-Porter website in addition to a live feed of the specific items being added to the shopping basket from users across the globe.
Net-a-Porter combined eye-catching visuals and music to dynamically change creative content to continuously engage the most sought after consumers in the world at our high traffic Central intersection.
Video Here!
21 XGD MEDIA - PRIVATE AND CONFIDENTIAL
PROGRAMMATIC OOHOver the past decade, has been the only segment in the advertising industry that has experienced . However, the addition of the evolving
lights up our digital billboards even more.
The use of to segment audiences lets the advertisers deliver the campaign to the right people at the right time. Marketers can utilize the data we have to achieve
.
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PROXIMITY
XGD MEDIA - PRIVATE AND CONFIDENTIAL23
Dominating the heart of Hong Kong’s
, this premium
billboard is located at the main entrance
and exit to (Hong Kong's
primary nightlife hot spot).
Advertisers have access to some of the
in the
world and is surrounded by many
popular flagship retail stores,
Michelin star restaurants, bars
and public transportation hubs.
24
PROFILE
REMARKS:
XGD MEDIA - PRIVATE AND CONFIDENTIAL24
1-13 D’Aguilar Street, Central
MONTHLY VEHICULAR TRAFFIC:
DISPLAY AREA SIZE:11.0m (W) x 33.0m (H) =
FORMAT:
- First come first serve basis- Availability and censorship are subject to landlord’s approval- ^Hong Kong Transport Department – Annual Traffic Census 2019
Mock-up for reference only
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PROXIMITY
XGD MEDIA - PRIVATE AND CONFIDENTIAL26
Surrounded by a group of class A
commercial locations, our Pedder
Building billboard is the perfect location
for penetrating the urban centre of Hong
Kong. Located at the busiest street right
next to landmark in Central, our
billboard gives brands access to
business executives, expatriates and
professionals.
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PROFILE
REMARKS:
XGD MEDIA - PRIVATE AND CONFIDENTIAL27
12 Pedder Street, Central
MONTHLY VEHICULAR TRAFFIC:
DISPLAY AREA SIZE:8.8m (W) x 16.5m (H) =
FORMAT:
- First come first serve basis- Availability and censorship are subject to landlord’s approval- ^Hong Kong Transport Department – Annual Traffic Census 2019
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PROXIMITY
XGD MEDIA - PRIVATE AND CONFIDENTIAL29
Surrounded by a group of class A
commercial locations, our Central
Building billboard is the perfect location
for penetrating the urban center of Hong
Kong. Located at the busiest street right
next to in Central, our
billboard gives brands access
to business executives, expatriates
and professionals.
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PROFILE
REMARKS:
XGD MEDIA - PRIVATE AND CONFIDENTIAL30
1-3 Pedder Street, Central
MONTHLY VEHICULAR TRAFFIC:
DISPLAY AREA SIZE:A: 43.0m (W) x 11.0m (H) =
B: 24.0m (W) x 11.0m (H) =
FORMAT:
- First come first serve basis- Availability and censorship are subject to landlord’s approval- ^Hong Kong Transport Department – Annual Traffic Census 2019
32
PROXIMITY
XGD MEDIA - PRIVATE AND CONFIDENTIAL32
Dominating the heart of Hong Kong’s
, this premium
billboard is located at the main entrance
and exit to (Hong Kong's
primary nightlife hot spot).
Advertisers have access to some of the
in the
world and is surrounded by many
popular flagship retail stores,
Michelin star restaurants, bars
and public transportation hubs.
33
PROFILE
REMARKS:
XGD MEDIA - PRIVATE AND CONFIDENTIAL33
51 - 65 Queen’s Road Central, Central
MONTHLY VEHICULAR TRAFFIC:
DISPLAY AREA SIZE:3.8m (W) x 7.6m (H) =
FORMAT:
- First come first serve basis- Availability and censorship are subject to landlord’s approval- ^Hong Kong Transport Department – Annual Traffic Census 2019
Mock-up for reference only
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PROXIMITY
XGD MEDIA - PRIVATE AND CONFIDENTIAL35
Dominating , the primary
transport artery to luxurious residential
areas such as and ,
this static billboard receives head-on
exposure from Hong Kong’s elite society
and tourists heading towards the
and , a major
leisure and shopping tourist
attraction with a richly curated
merchant portfolio near the
summit of Victoria Peak.
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PROFILE
REMARKS:
XGD MEDIA - PRIVATE AND CONFIDENTIAL36
51 Garden Road, Mid-Levels
MONTHLY VEHICULAR TRAFFIC:
DISPLAY AREA SIZE:17.7m (W) x 20.8m (H) =
FORMAT:
- First come first serve basis- Availability and censorship are subject to landlord’s approval- ^Hong Kong Transport Department – Annual Traffic Census 2019
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PROXIMITY
XGD MEDIA - PRIVATE AND CONFIDENTIAL38
Neich Tower to all
on both Hong Kong
Island and Kowloon.
Perfectly located on Gloucester Road,
one of the major highways in
Hong Kong, this billboard captures
travelling to
central business districts,
international consulate generals
and local government offices.
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PROFILE
REMARKS:
XGD MEDIA - PRIVATE AND CONFIDENTIAL39
128 Gloucester Road, Wan Chai
MONTHLY VEHICULAR TRAFFIC:
DISPLAY AREA SIZE:10.0m (W) x 50.0m (H) =
FORMAT:
- First come first serve basis- Availability and censorship are subject to landlord’s approval- ^Hong Kong Transport Department – Annual Traffic Census 2019
Mock-up for reference only
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PROXIMITY
XGD MEDIA - PRIVATE AND CONFIDENTIAL41
Nam Hing Fong is conveniently located
between Causeway Bay, the busiest
shopping district of Hong Kong and Happy
Valley, a luxurious residential district.
This prime billboard location is highly
visible from afar and captures the
attention of major vehicular traffic
heading into Causeway Bay,
Happy Valley and all vehicular
traffic travelling towards
Aberdeen Tunnel.
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PROFILE
REMARKS:
XGD MEDIA - PRIVATE AND CONFIDENTIAL42
39 Yiu Wa Street, Causeway Bay
MONTHLY VEHICULAR TRAFFIC:
DISPLAY AREA SIZE:6.0m (W) x 36.0m (H) =
FORMAT:
- First come first serve basis- Availability and censorship are subject to landlord’s approval- ^Hong Kong Transport Department – Annual Traffic Census 2019
Mock-up for reference only
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PROFILE
REMARKS:
XGD MEDIA - PRIVATE AND CONFIDENTIAL43
39 Yiu Wa Street, Causeway Bay
MONTHLY VEHICULAR TRAFFIC:
DISPLAY AREA SIZE:16.0m (W) x 11.0m (H) =
FORMAT:
- First come first serve basis- Availability and censorship are subject to landlord’s approval- ^Hong Kong Transport Department – Annual Traffic Census 2019
Mock-up for reference only
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PROXIMITY
XGD MEDIA - PRIVATE AND CONFIDENTIAL45
Strategically located at the world famous
, this high
impact premium billboard provides
advertisers with tremendous visibility to
.
This densely populated location connects
advertisers to the
and in the
most desirable retail neighbourhood.
Advertisers have the opportunity
to stand out from the crowd
and target audiences at a
very high frequency.
46
PROFILE
REMARKS:
XGD MEDIA - PRIVATE AND CONFIDENTIAL46
2-6 Yee Wo Street, Causeway Bay
MONTHLY VEHICULAR TRAFFIC:
DISPLAY AREA SIZE:22.5m(W) x 10.9m(H) =
FORMAT:
- First come first serve basis- Availability and censorship are subject to landlord’s approval- ^Hong Kong Transport Department – Annual Traffic Census 2019
48
PROXIMITY
XGD MEDIA - PRIVATE AND CONFIDENTIAL48
Strategically located at the world famous
, this high
impact premium billboard provides
advertisers with tremendous visibility to
.
This densely populated location connects
advertisers to the
and in the
most desirable retail neighbourhood.
Advertisers have the opportunity
to stand out from the crowd
and target audiences at a
very high frequency.
49
PROFILE
REMARKS:
XGD MEDIA - PRIVATE AND CONFIDENTIAL49
502 Hennessy Road, Causeway Bay
MONTHLY VEHICULAR TRAFFIC:
DISPLAY AREA SIZE:Goldmark A: 10.0m(W) x 7.5m(H) =
Goldmark B: 25.0m(W) x 7.1m(H) =
FORMAT:
- First come first serve basis- Availability and censorship are subject to landlord’s approval- ^Hong Kong Transport Department – Annual Traffic Census 2019
Mock-up for reference only
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PROXIMITY
XGD MEDIA - PRIVATE AND CONFIDENTIAL51
OLIV is conveniently located directly
opposite , the retail shopping
mecca of Causeway Bay.
This billboard is adjacent to one of Times
Square’s busiest entrances and exits.
Due to traffic restrictions, all private
vehicles in the area are required to
pass by OLIV. Furthermore, the
Times Square private vehicle pick
up zone is directly in front of OLIV
and the billboard successfully
targets
.
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PROFILE
REMARKS:
XGD MEDIA - PRIVATE AND CONFIDENTIAL52
15 Sharp Street East, Causeway Bay
MONTHLY VEHICULAR TRAFFIC:
DISPLAY AREA SIZE:6.4m(W) x 13.8m(H) =
FORMAT:
- First come first serve basis- Availability and censorship are subject to landlord’s approval- ^Hong Kong Transport Department – Annual Traffic Census 2019
Mock-up for reference only
54
PROXIMITY
XGD MEDIA - PRIVATE AND CONFIDENTIAL54
Our Yau Shing billboard is located at the
. In Cantonese,
‘Mong Kok’ means ‘Busy Corner’. Indeed as
according to the Guinness World Records, it
is the most densely populated district in the
world with over 130,000 people per square
kilometer. Mong Kok is renowned for its
and .
This giant street-level
billboard location is also
one of the top tourist
attractions in Hong Kong
with nearby
and
always at the
top of ‘tourist must
visit’ lists.
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PROFILE
REMARKS:
XGD MEDIA - PRIVATE AND CONFIDENTIAL55
51 Sai Yeung Choi Street South, Mong Kok
- First come first serve basis- Availability and censorship are subject to landlord’s approval- ^Hong Kong Transport Department – Annual Traffic Census 2019- *Guinness World Records
MONTHLY VEHICULAR TRAFFIC:
(Most densely populated district in the world)*
DISPLAY AREA SIZE:A: 18.4m (W) x 8.4m (H) =
B: 9.2m (W) x 8.4m (H) =
FORMAT:
PEOPLE / KM2:
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PROXIMITY
XGD MEDIA - PRIVATE AND CONFIDENTIAL57
Adjacent to the Tsim Sha Tsui MTR station
is one of the largest static billboards in
Hong Kong. Manson House is the most
dominant in the
area providing to
both pedestrian and vehicular traffic.
Surrounded by multiple large
and
, Manson House
reaches a large number of
and .
58
PROFILE
REMARKS:
XGD MEDIA - PRIVATE AND CONFIDENTIAL58
74-78 Nathan Road, Tsim Sha Tsui
MONTHLY VEHICULAR TRAFFIC:
DISPLAY AREA SIZE = A: 19.0m (W) x 7.0m (H) B: 19.0m (W) x 7.0m (H)
FORMAT:
- First come first serve basis- Availability and censorship are subject to landlord’s approval- ^Hong Kong Transport Department – Annual Traffic Census 2019
60
PROXIMITY
XGD MEDIA - PRIVATE AND CONFIDENTIAL60
Located at the centre of Tsim Sha Tsui, the
highly
where many and
are located. Our
Fontaine Building static billboard
allows advertisers to infiltrate their
campaigns to
and from around the world.
61
PROFILE
REMARKS:
XGD MEDIA - PRIVATE AND CONFIDENTIAL61
18 Mody Road, Tsim Sha Tsui
MONTHLY VEHICULAR TRAFFIC:
DISPLAY AREA SIZE:4.9m (W) x 18.0m (H) =
FORMAT:
- First come first serve basis- Availability and censorship are subject to landlord’s approval- ^Hong Kong Transport Department – Annual Traffic Census 2019
Mock-up for reference only
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PROXIMITY
XGD MEDIA - PRIVATE AND CONFIDENTIAL63
Located at the centre of Tsim Sha Tsui, the
highly
where many and
are located. Our
Houng Sun Building static billboard
allows advertisers to infiltrate their
campaigns to
and from around the world.
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PROFILE
REMARKS:
XGD MEDIA - PRIVATE AND CONFIDENTIAL64
45-47 Carnarvon Road, Tsim Sha Tsui
DISPLAY AREA SIZE:14.7m (W) x 4.0m (H) =
FORMAT:
- First come first serve basis- Availability and censorship are subject to landlord’s approval- Installation and dismantling lead-time will be countedwithin the booking period
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PROXIMITY
XGD MEDIA - PRIVATE AND CONFIDENTIAL66
Prestige Tower billboard is located on
, where and
are all along the same street.
With the nickname “Golden Mile”, Nathan
Road is filled with locals and tourists from
around the world.
Nathan Road is also the major
thoroughfare in Kowloon, connecting
of people on
public transport on a daily basis
from Prince Edward to
Tsim Sha Tsui. Prestige Tower
is the prefect location for
advertisers looking to
maximize campaign
awareness.
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PROFILE
REMARKS:
XGD MEDIA - PRIVATE AND CONFIDENTIAL67
23-25 Nathan Road, Tsim Sha Tsui
MONTHLY VEHICULAR TRAFFIC:
DISPLAY AREA SIZE:13.2m (W) x 10.3m (H) =
FORMAT:
- First come first serve basis- Availability and censorship are subject to landlord’s approval- ^Hong Kong Transport Department – Annual Traffic Census 2019
Mock-up for reference only
69
PROXIMITY
XGD MEDIA - PRIVATE AND CONFIDENTIAL69
480N billboard is located on ,
where and are all along
the same street. With the nickname “Golden
Mile”, Nathan Road is filled with locals and
tourists from around the world.
Nathan Road is also the major
thoroughfare in Kowloon, connecting
of people on
public transport on a daily basis
from Prince Edward to
Tsim Sha Tsui. 480N is the
prefect location for advertisers
looking to maximize campaign
awareness.
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PROFILE
REMARKS:
XGD MEDIA - PRIVATE AND CONFIDENTIAL70
480 Nathan Road, Yau Ma Tei
MONTHLY VEHICULAR TRAFFIC:
DISPLAY AREA SIZE:5.0m (W) x 8.0m (H) =
FORMAT:
- First come first serve basis- Availability and censorship are subject to landlord’s approval- ^Hong Kong Transport Department – Annual Traffic Census 2019
Mock-up for reference only
72 XGD MEDIA - PRIVATE AND CONFIDENTIAL
CONDITIONS
1. XGD shall display the advertisement at the site location during the Campaign Period with details as described in the Advertising Contract attached
hereto.
2. For LED Façade Wall site locations, the operation hours is 10:00 to 24:00 everyday (subject to change without prior notice).
3. For LED Façade Wall site locations, if XGD fails to display any advertisement continuously for more than 2 hours during the Campaign Period, the
Company shall only be compensated by means of re-broadcasting the advertisement on a best effort basis. The Company shall not claim against XGD for
any loss and damage arising out of or in connection with the said failure of displaying the advertisement.
4. If XGD fails to display any advertisement for 2 hours or less, the Company agrees that no re-broadcasting of the advertisement is required and/or no
compensation of whatsoever nature is required. The Company shall not claim against XGD for any loss and damages arising out of or in connection to the
said failure of displaying the advertisement.
5. XGD shall not in any way be responsible for the preparation, content, production or supply of copy for any of the Company’s advertising material.
6. The advertising material (In the requested format and any special requirement) shall be submitted to XGD’s office for approval at least 14 days before
the first day of the Campaign Period. Failure to provide the necessary advertising material in time may result in XGD’s inability to commence the required
Campaign Period. The Company agrees that no refund of any payment will be made for any late delivery or non-delivery of the advertising material.
7. The Company will provide an image file or video file to XGD for display of advertisement at site location at least 14 days before the first date of
Campaign Period. The Company shall be solely responsible for the costs of converting the advertising material into
display ready format.
8. For LED Façade Wall site locations, XGD shall have rights and absolute discretions to arrange the slot position of all advertisement broadcasts on the
LED Façade Wall, unless specified otherwise.
9. The display of advertisement is under the regulation of Film Censors Ordinance by Television and Entertainment Licensing Authority. XGD shall have
rights and absolute discretions to suspend or terminate the display of any advertisement that may contravene
the said Ordinance. The Company undertakes to fully indemnify XGD against any liability, loss and damages arising out of or in connection with any non-
compliance thereof.
10. If there is an error in display of the advertisement or the display does not occur as planned, XGD shall not be liable for any loss and damages suffered
by the Company arising out of or in connection to the said error in all circumstances.
11. XGD shall not be responsible for any loss or damage arising out of or in connection to the display of advertising material. XGD shall have right to
destroy all advertising material after expiry of three (3) months from the last date of the Campaign Period.
12. The Company shall be solely responsible for the payment of copyrights and royalties of the contents of the advertisement.
13. The Company shall ensure that all the advertising material shall not be obscene, defamatory or infringe any intellectual property rights of any third
party. XGD shall have right to suspend, stop or terminate broadcasting of any advertisement if the advertising
material is obscene, defamatory or infringe any intellectual property rights of any third party, without prior notice and without any compensation.
14. The Company agrees to pay XGD the "Nett Total" amount as described in the Advertising Contract before the first day of the Campaign Period in the
Advertising Contract.
15. The Company agrees that the "Nett Total" amount paid is non-refundable.
16. If the Company fails to pay the "Nett Total" amount within the prescribed time, XGD shall have right to terminate this Advertising Contract and forfeit all
payments. XGD shall have rights to display other advertisements during the Campaign Period or any period which is original scheduled for the Company.
17. The Parties herein warrants that it has full authority and power to enter into this Agreement.
18. The Company represents and warrants that all material and contents in the advertisement are original and not infringe any copyrights, trademarks,
designs, patents and other intellectual property rights of any third party.
19. The Company further represents and warrants that if the Company is not the copyright owner of the advertising material or any contents thereof, the
Company has obtained prerequisite from the copyright owner for using the advertising material or the contents.
20. XGD may terminate this Agreement forthwith by giving notice in writing to the Company if the Company fails or refuses to pay the Deposit or the
payment due and payable to XGD.
21. Each party agrees and undertakes to keep confidential; not to disclose to any third party; and not to use for any purpose not authorized by the other
party, any Confidential Information, defined as all confidential information (whether written, oral, visual, electronic or any other form) relating to the
existence of this Advertising Contract.
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