a primer on play: how to use games for learning and results
Post on 06-May-2015
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A Primer on Play
Welcome!
Sharon Boller BLP Prez Game Junkie Lead designer: Knowledge Guru®
Using Twi)er? Follow along: @thekguru
We produce a lot of learning games
But we’re here to talk about… Knowledge Guru® game engine: LOTS of different Games!
But we’re here to talk about… Knowledge Guru® game engine: LOTS of different Games!
But we’re here to talk about… Knowledge Guru® game engine: LOTS of different Games!
But we’re here to talk about… Knowledge Guru® game engine: LOTS of different Games!
But we’re here to talk about… Knowledge Guru® game engine: LOTS of different Games!
Our Game Plan
Why games? What problems can
they solve?
Overview of Knowledge Guru®
Play – Learn – Track -
Remember
Game Creation Wizard
walkthrough
Player Reactions &
Business Results
How to get a free trial
A Poll – What’s True for You?
1. My organization is currently developing and using serious games or learning games.
2. My organization is evaluating whether serious games/gamification of learning is a good idea.
3. I just needed a place to hang out during lunch.
What do we even MEAN by game?
An ac.vity with a defined goal or challenge, rules that guide achievement of the goal, interac6vity with either other players or the game environment (or both), and feedback mechanisms that give clear cues as to how well or poorly you are performing. Playing results in a quan6fiable outcome (you win/you lose, you hit the target, etc). Usually generates an emo6onal reac6on in players.
Why do games work?
The short answer?
Why do games work?
Because they are FUN.
The more detailed answer…. Learning Element Game Elements that Match
Mo.va.on Game goals or challenges, conflict, .me, coopera.on, reward structures (feedback, points, achievements), -‐ all help equate to the “fun” in games.
Relevant prac.ce Game goal or challenges, rules within game, reward structures, game loops
Feedback PreLy much a 1:1 here – reward structures in game supply feedback. “Game loop” also supplies feedback
Retrieval later Lots of ways games help with retrieval: Context, story, desire for repeat play, emo.on aLached to game play.
INFO ON YOUR TABLES!! TAKE A SCROLL.
Reduction in Forgetting Curve
30% in 3 to 6 days’ time
50% in 3 to 6 days’ time
70% in 3 to 6 days’ time
90% (or more) in 3 to 6 days’ time
A.
B.
A.
C
D.
Reduction in Forgetting Curve
What the Research Says
Review of meta-analysis studies in Chapter 4. “Games are effective for learning.” Advantages over traditional non-interactive instruction.
What the Research Says
Case Study: McDonalds Japan
Case Study: McDonalds Japan
Source: Bloomberg
Invested $2.2M; created Nintendo DS game for front-line employees. Cut training time in half.
Very cool but… • How many of you have $2.2M to spend? • How many of you have game designers on
staff? Scary Stat
Gartner: By 2014, 80% of gamification initiatives will fail.
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Round 1: Starbucks Game
• You win. Your neighbors win (people on either side of you).
• What are the FOUR elements required for learning?
• Write responses onto index card. Raise your hand when ready. We’ll do our best to spot the first hand up and have you read your response.
Our Game Plan
Why games? What problems can
they solve?
Overview of Knowledge Guru®
Play – Learn – Track -
Remember
Game Creation Wizard
walkthrough
Player Reactions &
Business Results
How to get a free trial
Organizations’ biggest challenges… ü Product
knowledge ü Industry facts ü Policies and
procedures ü Research data ü Sales messages
We wanted…
For people to be able to PLAY.
To LEARN while they play.
To TRACK what’s being learned – and identify what’s not being learned.
For players to REMEMBER.
A game engine that makes it easy to create learning games that get results.
ü Authoring and publishing tool ü Web-based solution; we host ü Powerful game linked to learning science; helps
people build long-term memory
Play ü Game Goal ü Theme ü Story ü Aesthetics ü Competition ü Rewards, achievements
Play Game Goal: Become a Knowledge Guru
Play
Theme & Story -
Fantasy
Play
Theme & Story -
Business
Play
Aesthetics
Play
Competition, Rewards,
Achievements
Play
Competition, Rewards,
Achievements
Play Competition,
Rewards, Achievements
Play
Competition, Rewards,
Achievements
Learn Game TITLE - what you want learner to become a Guru on.
Within each TOPIC, 1 to 5 LEARNING OBJECTIVES that specify what learner should know or do
TOPICS (up to 4); broad categories associated with what people need to know or do.
For each learning objective, at least one QUESTION SET. A question set is 3 questions – each an iteration of the other one.
Learn
Identify and define eight common game elements and recognize their use in games: story, aesthetics, time, levels, competition, cooperation, chance, strategy.
Learn
Learn
Learn
Learn
Learn
Track
Track
Track
Track
Track
Track
LMS Tracking “Power-Up”
Remember
Learning Objective Identify and define eight common game elements and recognize their use in games: story, aesthetics, time, levels, competition, cooperation, chance, strategy.
Remember
Iteration A: This game element involves the use of a narrative thread…” What is it?
Iteration B: “Defeat the Martians and regain control of earth’s manufacturing sites is an example of the use of story in a game. True or False?
Iteration C: Review the quote. Decide what game element it represents. “Martians have invaded….”
Remember
Iteration A Iteration B Iteration C
One iteration per path. Learners climb all three paths to achieve Topic Mastery.
Remember
• Space out learning w/ a distributed prac.ce session.
• Add an addi.onal repe..on
Round 2 Starbucks Game We created Guru game because we wanted…
For people to be able to ___________.
To ____________ while they play.
To _________ what’s being learned – and identify what’s not being learned.
For players to ________________.
Our Game Plan
Why games? What problems can
they solve?
Overview of Knowledge Guru®
Play – Learn – Track -
Remember
Game Creation Wizard
walkthrough
Player Reactions &
Business Results
How to get a free trial
Testimonial – Fortune 500 tech company
Rated game 4.93 out of 5 in terms of its value as a learning experience
Players averaged 3.5 hours
of play.
Testimonial – Fortune 500 tech company
Rated use of repetition 4.93 out of 5 in terms of the value it provided in building long-
term memory.
Testimonial – Fortune 500 tech company
I thought the game was excellent. Great way to study
and reinforce learning. Should be implemented for
each technical module.
Testimonial – Agriculture Co./Fortune 1000
I played…and found it very interesting and fun. It’s a
powerful education tool Hope it will be available for other
key crops/pests.
Testimonials – ExactTarget player
The game was great! It was a fun way to learn about
MobileConnect. I enjoyed the scenario-type questions,
which put it all in perspective.
Testimonials – ExactTarget player
I’m a pretty competitive person, so challenging myself to get
one of the top scores added a layer of fun to learning about
the product.
Testimonials – ExactTarget player
The repetition of the different paths helped me
retain the information.
Business Results
Business Results • Quicker pipeline built: “Of all the launches done in the
two years previous to the MobileConnect launch, the sales team built one of the quickest pipelines for this product.”
• Dramatic increase in first-call support resolution. • Greatly increased contract values.
SIGN UP TO GET MORE INFO ON GURU PRODUCT
Our Game Plan
Why games? What problems can
they solve? Overview of
Knowledge Guru®
Game Creation Wizard
walkthrough
Player Reactions &
Business Results
How to get a free trial
Game Creation Wizard Most organizations lack the expertise, people resources, or $$ to create meaningful serious games that enable PLAY, LEARN, TRACK, REMEMBER.
Game Creation Wizard
Edit Topics Screen
EDIT OBJECTIVES screen
View Questions Screen
Edit Questions
Preview Questions
Export Questions
Make Game ‘Live’
Power-Ups Customized
Gurus, branding
Instructional design help
Customized registration
fields
Instructional design help LMS data
import
The Game Creation Wizard lets you create games based on these three research-based ways of building long-term memory. They are: R_______________ D____________ Practice or Spaced Learning F______________
Get Your Own Game On
Why games? What problems can
they solve? Overview of
Knowledge Guru®
Game Creation Wizard
walkthrough
Player Reactions &
Business Results
How to get a free trial
http://theknowledgeguru.com/free-trial $100 off with promo code SHOWGURU1
Thanks for playing! Reach us at
• Twitter: @thekguru • guru@theknowledgeguru.com • 317-861-7326
http://theknowledgeguru.com/free-trial
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