a series of provocative statements (and all the dragons that await therein)

#OgilvySMW

JAMES WHATLEY & REBECCA WILLIAMS

A series of provocative statements (and all the dragons that await therein)

16/09/15

#OgilvySMW

PROVOCATIVE STATEMENT:

SOMETHING TO MAKE YOU THINK (AND HOPEFULLY ACT) DIFFERENTLY

@Whatleydude / @Beckie_Williams / #SMWLDN

#OgilvySMW

DRAGON:

THE DARK AND SCARY IMPLICATION/S THAT COME WITH IT

@Whatleydude / @Beckie_Williams / #SMWLDN

#OgilvySMW

NOW THAT’S OUT OF THE WAY…

@Whatleydude / @Beckie_Williams / #SMWLDN

#OgilvySMW

PROVOCATIVE STATEMENT I

@Whatleydude / @Beckie_Williams / #SMWLDN

#OgilvySMW

SOCIAL CONTENT IS THE NEW VIRAL VIDEO

@Whatleydude / @Beckie_Williams / #SMWLDN

#OgilvySMW @Whatleydude / @Beckie_Williams / #SMWLDN

#OgilvySMW @Whatleydude / @Beckie_Williams / #SMWLDN

WHAT ABOUT WHEN A CLIENT ASKS FOR SOCIAL CONTENT?

#OgilvySMW

PROVOCATIVE STATEMENT II

@Whatleydude / @Beckie_Williams / #SMWLDN

#OgilvySMW

NO ONE CARES ABOUT YOUR HASHTAG

@Whatleydude / @Beckie_Williams / #SMWLDN

#OgilvySMW

NO ONE CARES ABOUT YOUR HASHTAG

@Whatleydude / @Beckie_Williams / #SMWLDN

#OgilvySMW

NO ONE CARES ABOUT YOUR HASHTAG

@Whatleydude / @Beckie_Williams / #SMWLDN

#OgilvySMW @Whatleydude / @Beckie_Williams / #SMWLDN

#OgilvySMW

IF SOCIAL CAMPAIGNS ARE BARELY DELIVERING ANY ROI, THEN WHAT AM

I BEING PAID FOR?@Whatleydude / @Beckie_Williams / #SMWLDN

#OgilvySMW

NO ONE CARES ABOUT YOUR HASHTAG

@Whatleydude / @Beckie_Williams / #SMWLDN

#OgilvySMW

NO ONE CARES ABOUT YOUR (campaign)

HASHTAG**unless the content attached to it is really quite genuinely awesome and you really have given people something to talk about. REALLY.

@Whatleydude / @Beckie_Williams / #SMWLDN

#OgilvySMW

PROVOCATIVE STATEMENT III

@Whatleydude / @Beckie_Williams / #SMWLDN

#OgilvySMW

OWNING THE MOMENT IS IMPOSSIBLE

@Whatleydude / @Beckie_Williams / #SMWLDN

#OgilvySMW

THINGS YOU CAN GOOGLE:- ‘MARK RITSON OREO’- ‘JAMES WHATLEY VIZIER’ - ‘JAMES WHATLEY, GOOD BAD UGLY’ - TIVES.TUMBLR.COM (#OTM)

@Whatleydude / @Beckie_Williams / #SMWLDN

#OgilvySMW @Whatleydude / @Beckie_Williams / #SMWLDN

#OgilvySMW

OWNING THE MOMENT IS IMPOSSIBLE

@Whatleydude / @Beckie_Williams / #SMWLDN

#OgilvySMW @Whatleydude / @Beckie_Williams / #SMWLDN

WHAT THE HELL ARE WE ALL DOING SUGGESTING WE TRY AND OWN THE SODDING MOMENT?

#OgilvySMW @Whatleydude / @Beckie_Williams / #SMWLDN

“The Twitter calendar of really useful dates that might be relevant to the brand that you work on [but please consider each one carefully and really think about whether or not you should actually get involved]” ™

#OgilvySMW

OWNING THE MOMENT IS IMPOSSIBLE

@Whatleydude / @Beckie_Williams / #SMWLDN X

#OgilvySMW

OWNING THE MOMENT IS IMPOSSIBLE

@Whatleydude / @Beckie_Williams / #SMWLDN

#OgilvySMW @Whatleydude / @Beckie_Williams / #SMWLDN

STRATEGY RELEVANCE

x EFFORT = GOOD REACTIVEPLANNING

#OgilvySMW

OWNING THE MOMENT IS IMPOSSIBLE

@Whatleydude / @Beckie_Williams / #SMWLDN

#OgilvySMW @Whatleydude / @Beckie_Williams / #SMWLDN

OWNING THE MOMENT IS IMPOSSIBLE A REALLY CRAP WAY TO DESCRIBE PLANNED REACTIVE ACTIVATIONS SO

PLEASE STOP USING THE TERM

#OgilvySMW

PROVOCATIVE STATEMENT IV

@Whatleydude / @Beckie_Williams / #SMWLDN

#OgilvySMW

YOUR AUDIENCE IS MADE UP OF LYING

STRANGERS

@Whatleydude / @Beckie_Williams / #SMWLDN

#OgilvySMW

YOUR AUDIENCE ISN’T WHO THEY

TELL YOU THEY ARE

@Whatleydude / @Beckie_Williams / #SMWLDN

#OgilvySMW

THEN WHAT’S THE BLOODY POINT?

@Whatleydude / @Beckie_Williams / #SMWLDN

#OgilvySMW

‘On Instagram people present or engage with almost entirely fictitious lifestyles that don’t necessarily reflect anything like they would really buy or do in real life.’- Rebecca Williams

@Whatleydude / @Beckie_Williams / #SMWLDN

#OgilvySMW

“Consumers don’t think how they feel. They don’t say what they think and they don’t do what they say”

@Whatleydude / @Beckie_Williams / #SMWLDN

#OgilvySMW

“Consumers don’t think how they feel. They don’t say what they think and they don’t do what they say” – David Ogilvy

@Whatleydude / @Beckie_Williams / #SMWLDN

#OgilvySMW

THEN WHAT’S THE BLOODY POINT?

@Whatleydude / @Beckie_Williams / #SMWLDN

#OgilvySMW

THEN WHAT’S THE BLOODY POINT?

YOU’RE OK, YOU JUST NEED TO KNOW THE LIES YOUR AUDIENCE

TELLS YOU@Whatleydude / @Beckie_Williams / #SMWLDN

#OgilvySMW

THIS ALL ADDS UP TO ONE MAJOR THING

ABOUT OUR INDUSTRY

@Whatleydude / @Beckie_Williams / #SMWLDN

#OgilvySMW

PROVOCATIVE STATEMENT V

@Whatleydude / @Beckie_Williams / #SMWLDN

#OgilvySMW

EVERYTHING IS AWFUL

@Whatleydude / @Beckie_Williams / #SMWLDN

#OgilvySMW

EVERYTHING IS AWFUL

@Whatleydude / @Beckie_Williams / #SMWLDN

#OgilvySMW

ALL IS NOT LOST

@Whatleydude / @Beckie_Williams / #SMWLDN

#OgilvySMW

THIS IS ACTUALLY AWESOME

@Whatleydude / @Beckie_Williams / #SMWLDN

#OgilvySMW

YOU ARE AWESOME

@Whatleydude / @Beckie_Williams / #SMWLDN

#OgilvySMW

YOU ARE NOT AWFUL

THANK YOU@Whatleydude / @Beckie_Williams / #SMWLDN

#OgilvySMW

THANK YOU

JAMES WHATLEY & REBECCA WILLIAMSA series of provocative statements (and all the dragons that await therein)

16/09/15