a startup's guide to pr

A STARTUP’S GUIDE TO PRConsiderations for Cleantech Brands

Wednesday, August 27, 14

GRETCHEN FITZGIBBONS

ACCOUNT DIRECTOR | YELLOBLU gfitzgibbons@yelloblu.com

Wednesday, August 27, 14

WHY PR?

Wednesday, August 27, 14

Share your story

Strengthen your customer relationships

Feed your sales process

Provide third-party validation

Bolster your brand profile & expertise

Change the conversation

Wednesday, August 27, 14

THE ESSENTIALS

Wednesday, August 27, 14

PRESS RELEASES

MEDIA RELATIONS

THOUGHT LEADERSHIP

SOCIAL MEDIA

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MEDIA RELATIONS

Editorial Calendars

Media Centers

Media Listings

HARO

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EDITORIAL CALENDARS

Internal

External

Wednesday, August 27, 14

Articles

Releases

Reports

Awards

Bios

Fact Sheets

Social

Logos

MEDIA CENTERS

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MEDIA LISTINGSVOCUS

Meltwater

Cision

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HARO

HELPA

REPORTER

OUT

Wednesday, August 27, 14

Questions to Ask

When to Issue

Wire Options

Wire Fees

PRESS RELEASES

Wednesday, August 27, 14

Is it meaningful?

Can it drive awareness?

Will it feed SEO?

Does it help my reputation?

Questions to Ask

PRESS RELEASES

Wednesday, August 27, 14

Awards or Certifications

New Executive or Board Posts

Big R&D News

Partnerships or Acquisitions

New Rounds of Funding

When to Issue

PRESS RELEASES

Wednesday, August 27, 14

Less Expensive Options,

Smaller Reach

More Expensive Options,

Larger Reach

WIRE OPTIONS

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Wire Range Extras

Businesswire $200 - 500 for first400 words

$150 per 100 words

PRNewswire $200 - 500 for first400 words

$100+ per 100 words

PRWeb $90 - 400 for release Flat fee

PitchEngine $19/month starter$499/5-10 clients

Ranges by package

24-7pressrelease ~$90 per release smaller distribution

PRLog Free simple distribution

WIRE FEES

Wednesday, August 27, 14

SOCIAL MEDIA

Relationship Building

Listening & Tracking

Influencer Engagement

Event Amplification

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RELATIONSHIP BUILDING

Offers regular touch-points, updates & ways to build trust

among prospective customers, partners and media

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LISTENING & TRACKING

Free

Paid

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INFLUENCER ENGAGEMENT

Twitter Lists

#Hashtags

LinkedIn

Groups

Quora

Threads

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EVENT AMPLIFICATION

Media Handles

Relevant #Hashtags

Forums or Groups

Organizer Handles

Conference Links or #Hashtags

Event Groups

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THOUGHT LEADERSHIP

SlideShare Presentations

Guest Blogs

Event Engagements

Wednesday, August 27, 14

SLIDESHARE PRESENTATIONS

SlideShare offers the

largest content sharing

network in the World

Business owners use it

5X as much as Twitter,

YouTube and LinkedIn

Pro users can get real-

time info on downloads,

links & referral traffic

Wednesday, August 27, 14

GUEST BLOGS

Change the conversation

Demonstrate expertise

Build rapport

Establish trust

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EVENT ENGAGEMENT

Workshops & Seminars

Panels

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MEASURING SUCCESS

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RELEASE IMPRESSIONS

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SITE TRACKING

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INTEGRATED MONITORING

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LINK TRACKING

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Tracking

SqueezeCMM

Hootsuite

Radian6

Google Analytics

Moz

Engagement

SproutSocial

TweetDeck

SocialMention

IceRocket

Quantcast

Syndication

24-7Pressrelease.com

PRWeb

SmallBusinessTrends.com

Pitch Engine

PRLog.com

TOOLS TO KNOW

Wednesday, August 27, 14

I Need a Killer Press Release: Now What??

- Janet Meiners Thaeler

WORTHWHILE READING

Can We Do That?! Outrageous PR Stunts That Work...

- Peter Shankman

Wednesday, August 27, 14

WORTHWHILE READING

Wednesday, August 27, 14

QUESTIONS?

Wednesday, August 27, 14

GRETCHEN FITZGIBBONS

ACCOUNT DIRECTOR | YELLOBLU gfitzgibbons@yelloblu.com

Wednesday, August 27, 14

THANK YOU@Yelloblu | Yelloblu.com

Wednesday, August 27, 14