a travelport perspective uapi en ud. source: atmosphere research group, q4 20112 via welke kanalen...

A Travelport Perspective

uAPI en UD

2

Genera

l Sea

rch En

gines

Supplie

r Web

sites

Retail O

nline T

ravel

Agencie

s

Sugg

estion fr

om Frien

ds/Fam

ily

Online T

ravel

Destinati

on Guides

Trave

l Rev

iew Si

tes

Trave

l Porta

ls

Online A

rticle

s

Phoning Supplie

r Toll-f

ree

Trave

l Age

ncy Opaq

ue Web

sites

0

10

20

30

40

50

60

70

80

Top 10 US Traveller Search Channels

% o

f Tra

velle

rs

Source: Atmosphere Research Group, Q4 2011

Via welke kanalen zoeken reizigers

• Outside Top 10: Visiting a travel agency (15%)

Welke klantgroepen zoeken naar reizen

…alle reizigers zoeken naar de beste reis aansluitend op hun behoeften!

4

Recognize Need

Information Search

Evaluate Alternatives

Complete Transaction

Pricing Decision

Fares and Inventory

Channel Distribution

e-Pricing Responses

Search and Buying Decisions

SPEEDLOWEST FARES

INSPIRATIONACCURACY CHOICE

RELEVANCE

Search… for what I want!

• Relevant content is key factor in converting ‘lookers’ into ‘bookers’

• Retail portals have matured content relevance faster than travel

– Delivery of ‘customized’ content based on traveller profile

– Simplify buying experience, avoid overwhelming with options

Sam’s Club has begun experiment with eValues – specific deals related to a shoppers’ buying history. eValues are seeing uptake in the 20-30% range.Martin Andrew, New York Times (2010)

Russia India Brazil Germany United Kingdom

United States

0

10

20

30

40

50

60

Traveller Frustration with 'TMI'

Source: PhoCusWright Empowering Inspiration: The Future of Travel Search

Inspire me!

• An assumption that shoppers visit websites with a clear idea of what they are searching for is no longer valid…. many seek inspiration

Around 43% of travellers in the UK are inspired by

results from search engines and the same

number used them directly for destination information

Total Insight: Social Travel, Total Media, Jan 2010

Suppliers experimenting with inspiration

OTAs are being consulted way beyond the levels of actual booking, suggesting that they are not just seen as a place to book but also to research, get ideas and become inspired

Total Insight: Social Travel, Total Media, Jan 2010

7

Inspire me… on destination

• Satisfy curiosity with fast, accurate searches across wide geography– Search by radius, country, region to serve up recommendations

8

Single Code Base reduces costs

Rich and comprehensive mulit-source content

Easily“switch on” new content

Single “view” Universal Record – a true super PNR

Travelport Universal API & Customers

• The first global GDS API to aggregate GDS air, car and hotel content

• Enables third party developers, online travel agencies (OTAs) & travel agencies with their own point of sale to optimise their development

GDS Air

9

360airlines including:

Low Cost Carriers

GDS Hotel

11

14hotel providers

3rail providers

Rail

12

Representing

12major rail networks

2 million

rail segments bookedannually

25rental car suppliers

30,000+locations

GDS Car

13

Ancillary Services

14

15providers

All Content in 1 API

15

1 API

Airunique hotels

HotelsRail

Universal Record

Shop, price,book, retrieve,cancel and modify

Proof of Concept

16

Rapid POC– Facebook booking engine Code freely available via GitHubShows potential of:• Universal Profile• Point to Point shopping• Aggregated air/rail shopping

17

Travelport Universal Desktop is an innovative booking solution that delivers multisource content and pricing, plus breakthrough travel management tools – all through a single, powerful platform.

Built to help corporate and leisure travel agencies become more productive and profitable, this groundbreaking development empowers agencies of every size and complexity.

Improved efficiency & accuracy to overcome content fragmentation

• Multisource content through a single application - within a single system, you can shop content from multiple places, such as your own sourced content, Web content, supplier-direct connections, low-cost carriers, rail operators and global content from Travelport.

• Multiple itinerary selections can be priced at once – using the advanced Price Mixer feature, you can create itineraries that price multiple trip components at once – from different travel suppliers and varying classes of travel – to reduce repetitive tasks, save time and improve productivity.

<Product Name Here>

“...workflow & process management tools.”

“…access to a centralised selling & service platform

Travelport Confidential

• Universal Profile – This advanced profiling system enhances your workflows and customer relationship management (CRM) capabilities.

• Centrally manage profile and policy information to eliminate ineffective synchronisation and dependence on multiple systems.

• Manage polices, rules and preferences across every spectrum – policies, rules and preferencing can be incorporated into configurable workflows so that processes are pre-defined and controlled.

<Product Name Here>

“...workflow & process management tools.”

Innovative productivity tools eliminate time consuming and costly processes

Travelport Confidential

20

Videos and more information available on www.travelportuniversaldesktop.com

21

Copyright

©2011 Travelport. All rights reserved. All Travelport logos and marks as well as all other Travelport property materials depicted herein are the property of Travelport and/or its affiliates. All other trademarks are the property of their respective owners.

Notes About Examples:All screen examples and other inserts associated with system output are provided for illustration purposes only. They are provided as illustrative examples of system functionality and are not meant to represent actual screen responses, rates, etc.