a user experience story

On the web, just being present longer cuts it. Instead, you've got to deliver content and value to your customers in ways that leave them thrilled. Unfortunately, in the fast paced world of web design and development, the design of the user experience - the work dedicated to making sure the website serves the customer in the best way - often gets neglected or omitted. In today's marketplace, better usability equals bigger revenue, as is being proven time and again. In this session, we'll take a look at three ways to evaluate your website and instantly start improving the user experience, told through the story of an eCommerce manager and her plight to improve sales. By the end of the session, you'll look at your website through different eyes, and you'll be well on your way to delivering a more usable and efficient experience for your customer that ultimately results in more zeros for your bottom line.