academic recruiting issues 2010

Have you met your new students?

Recruiting Issues 2010

Now, Recruiters are Consultants…Making the college real and personal –

creating ownership – Yet not oversellingYour college has to fit like a favorite pair of jeans

and mesh with a potential student’s wardrobe.

•Reach candidates, effectively, through a variety of preferred, yet effective venues.•Must be effective – capturing interest in a valid location and moving a candidate to express interest.

(US NEWS and World Report a prime example)

This is not your mother’s

Diversity……It is a totally new ball game!

…Marketing like an investment advisor or personal financial broker !

Accommodate prospects preferred communication styles.

Communication with humor, style, and pop appeal – stratifying messages to audiences.

Reach the prospective students where they sleep, eat, recreate, and laugh.

•Reach candidates, effectively, through a variety of preferred, &effective venues.•moving a candidate to express interest.

Recruiters Must Be Cognizant of :Recruiting candidates

aligned with characteristics and traits to be succesful and boost retention rates.

Adjusting recruiting efforts to reach nontraditional students, and returning students.

Addressing cost issues. Using price discrimination, raising tuition for specific audiences to BOOST interest! (Higher tuition conveys greater prestige!)

Adopting recruiting efforts to reach home schooled students (higher retention & success rates!)

Compete with other institutions and post high school education models and choices. University of Phoenix, Special skills schools, other programs.

Adjusting admissions formulas for diversity, retention , and success.

Have your University Buy the Most versatile, multi-functional, multi-appealing website and pay to link it everywhere your prospects are!