academy zuid workshop - content marketing

#academyzuid #contentmarketing

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Academy Zuid- Partners

Waar staat Academy Zuid voor?

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Wie zijn we

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CLIENTS

Max Fackeldey

Stelling 1

Elevator Pitch

Formal Definition

Elevator Pitch

Voor de Non Believers

Stelling 2

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Stelling 3

UK statistieken

• More UK B2B marketers (72 percent) than UK B2C marketers (45 percent) plan to increase their content marketing budget.

• Even the UK marketers that rate their efforts as least effective plan to make significant investments in content marketing, with 71 percent saying they will increase spend.

Uitdagingen UK

Voorbeelden

Stelling 4

Misstap!

Build the Business Case Get buy in from stakeholders

Stappen

Of nog beter, a social content marketing programma

And yourself of course

And yourself of course

Bron: Managing Content Marketing by Robert Rose & Joe Pulizi

Vraag?

To date, “CityOne” has racked up to 18,000 players from more than 130 countries since its launch in 2010, proving simulation gaming may be a powerful new content initiative that can engage, educate and influence.

Nike wants to improve the World to a Better World! So why not start yourself and tell a great story about it?!

Nike wants to improve the World to a Better World, so why not starting with your self and tell a great story about?!

Vraag

Dank ook aan Joe Pulizzi

Framework Social Story

Product Stories

Brand Ideal

The Brand Story

Audience Stories

• P2P

Conversations • Complaints • Reviews • Questions • WoM

Social

Brand

ID

Story

Campaign Stories

Channels

Content

Campaign stories

Stappen naar succes

+31 (0) 6 22 507 005 / +31 (0) 76 888 3050

max@yoursocial.nl

Twitter.com/max_fackeldey

Facebook.com/yoursocial

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