acca leadership skills for a digital age
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Leadership Skills for a Digital Age
February 17th, 2012
Agenda 1:30-1:40 Welcome/Overview of the Afternoon 1:40-2:15 Context for the case study and
introduction of case study team 2:15-3:00 Case Study 3:00-3:15 Break 3:15-3:45 Participants work in small groups (or
independently if on webcast) 3:45-4:15 Report back from groups and webcast
participants 4:15-4:45 The Reveal 4:45-5:00 Wrap 5:00 on Networking continues at local
establishment!
Arts Consultants Canada/Consultants canadienne en arts (ACCA)
February 17, 2012
Presented by:Diane DavyPresident
Castledale Inc.
Leadership Skills for a Digital Age:Overview/Context
What do we mean by leadership?
Leaders?
Leaders?
What are good leadership skills?
Ten Basic Skills of Outstanding Leadership
IntegrityVision/strategyCommunicationRelationshipsPersuasionAdaptabilityTeamworkCoaching & DevelopmentDecision-makingPlanning
The impact of digital technology on the arts & culture sectorSome recent research:
Cultural HR Study 2010: HR Trends and Issues (CHRC)Culture 3.0: Impact of Emerging Digital Technologies on Human
Resources in the Cultural Sector (CHRC)http://www.culturalhrc.ca/index-e.asp
Skills and Training Roadmap for the Ontario Entertainment and Creative Cluster (not yet available)
WorkInCulture (Cultural Career Council Ontario in association with Nordicity/Digital Theory for the Ontario Ministry of Tourism and Culture.
http://www.workinculture.ca/information/research.cfm
The Stratford Reporthttp://www.canada30.com/TheStratfordReport.pdf
The most significant common issue is the tsunami-like force of digital technologies.
What leadership skills to we need to successfully adapt to and take advantage of digital opportunities?
Where do we get the leadership skills we need?
Thank you. Questions?
Diane DavyPresidentCastledale Inc.diane.davy@castledale.cawww.castledale.ca
www.workinculture.ca
A TWO GENERATION CASE STUDY
ACCA Conference,
Leadership Skills for a Digital Age
Louise Poulin,ArtExpert in collaboration
with Sandy Boutin
Februrary 17, 2012
Présentation ArtExpert Young leaders Cultural Habits of Audiences The case
the work we did together finding solutions
What we actually did and answer questions
ACCA Conference, Leadership Skills for a Digital Age- Louise Poulin-Sandy Boutin Toronto, February 17, 2012
ARTEXPERT
In the field for more than a decade
ACCA Conference, Leadership Skills for a Digital Age- Louise Poulin-Sandy Boutin Toronto, February 17, 2012
Consultant Areas
0
5
10
15
20
25
30
35
40
Ratio per consulting area
Strategic Planning and Business deve-lopmentEnvironmental scanCultural policiesFeasibility and impact studiesCoaching
ACCA Conference, Leadership Skills for a Digital Age- Louise Poulin-Sandy Boutin Toronto, February 17, 2012
Type of clients
0
5
10
15
20
25
30
35
40
45
50
Ratio per type of client
Cultural organiza-tionFederal and pro-vincial Governmen-tal institutionsLocal government
ACCA Conference, Leadership Skills for a Digital Age- Louise Poulin-Sandy Boutin Toronto, February 17, 2012
Arts Organisation Leaders
2006 2007 2008 2009 2010 2011 20120%
20%
40%
60%
80%
100%
120%
Establish Orga-nisations
Emerging Or-ganisations & Young Leaders
ACCA Conference, Leadership Skills for a Digital Age- Louise Poulin-Sandy Boutin Toronto, February 17, 2012
YOUNG LEADERS
ACCA Conference, Leadership Skills for a Digital Age- Louise Poulin-Sandy Boutin Toronto, February 17, 2012
What is influencing the Next Generation of Artistic Leaders and Arts Audiences?
ACCA Conference, Leadership Skills for a Digital Age- Louise Poulin-Sandy Boutin Toronto, February 17, 2012
Next Generation of Artistic Leaders and Audiences – by DCode for the Canada Council for the Arts and CPAF, 2007
The most frequently discussed influence on the lives of those aged 18 to 30
Information and communication technology Connecting with others
(seeking deeper connections and relationships) Small business expertise and entrepreneurship
training Helping artists disseminate their work
ACCA Conference, Leadership Skills for a Digital Age- Louise Poulin-Sandy Boutin Toronto, February 17, 2012
CPAF, Digital Transitions and the Impact of New Technology on the Arts, 2011
ACCA Conference, Leadership Skills for a Digital Age- Louise Poulin-Sandy Boutin Toronto, February 17, 2012
Production
Reaching the public
Creation
Dance
Music - performance
Inter-art
Visual Arts
Theatre
Dance
Dance
Theatre
Theatre
Visual Arts
Visual Arts
Music - Recording
Music - performance
Music - performance
Music - Recording
Music - Recording
Inter-art
Inter-art
Litterature
Litterature
Litterature
Media-arts
CULTURAL HABITSOF AUDIENCES
ACCA Conference, Leadership Skills for a Digital Age- Louise Poulin-Sandy Boutin Toronto, February 17, 2012
Re: digital technologie
25
High users of technology are high cultural consumers
ACCA Conference, Leadership Skills for a Digital Age- Louise Poulin-Sandy Boutin Toronto, February 17, 2012
Field of interest?26
Genreration C, 2011
ACCA Conference, Leadership Skills for a Digital Age- Louise Poulin-Sandy Boutin Toronto, February 17, 2012
Mobile phone per age
ACCA Conference, Leadership Skills for a Digital Age- Louise Poulin-Sandy Boutin Toronto, February 17, 2012
28
Purpose for using our telephones
ACCA Conference, Leadership Skills for a Digital Age- Louise Poulin-Sandy Boutin Toronto, February 17, 2012
29
Marketing using Social Networks
65% artists 83% arts organizations
Source : Étude du CALQ – stratégie numérique 2011
ACCA Conference, Leadership Skills for a Digital Age- Louise Poulin-Sandy Boutin Toronto, February 17, 2012
THE CASE
ACCA Conference, Leadership Skills for a Digital Age- Louise Poulin-Sandy Boutin Toronto, February 17, 2012
Environmental Scan of Emerging artist venues
How Sandy expressed the challenge
Inadequate venue
Younger audience not attracted to traditional venues
Younger audience attracted to alternative venues
ACCA Conference, Leadership Skills for a Digital Age- Louise Poulin-Sandy Boutin Toronto, February 17, 2012
Objective of the Study - Sandy
2. Evaluate the cost to upgrade technical features
1. Document the inadequacy of alternative venue (low technical feature)
3. Recommand a grant support program dedicated to upgrade venues for emerging artists
ACCA Conference, Leadership Skills for a Digital Age- Louise Poulin-Sandy Boutin Toronto, February 17, 2012
What Sandy was looking for
A persuasive case for investing in the venue to present to the Cultural Minister
What would the government need to better understand our situation
ACCA Conference, Leadership Skills for a Digital Age- Louise Poulin-Sandy Boutin Toronto, February 17, 2012
Objective of the Study - Louise
2. Document the need for alternative venues
1. Knowing the market: artists, clientele, venues
3. Evaluate the need to enhance technical features
ACCA Conference, Leadership Skills for a Digital Age- Louise Poulin-Sandy Boutin Toronto, February 17, 2012
4. Recommend what needs to be recommend
35
How Louise perceived the problem U
nefficiency in marketing tools
Wrong venue Or wrong clientele
Younger audience not attracted/atte
nding traditional
venues
WORKING TOGETHER
ACCA Conference, Leadership Skills for a Digital Age- Louise Poulin-Sandy Boutin Toronto, February 17, 2012
Planning the course
Exchanges on methodology
Knowing all answers
Collecting answers from practitionners
From users
Validate
arguments
STEP 1 STEP 2 STEP 3
ACCA Conference, Leadership Skills for a Digital Age- Louise Poulin-Sandy Boutin Toronto, February 17, 2012
Knowing all answers
Strong Leadership;
Strong unformal network
Limited ressources & Precarious
Faithful audience
Organic Environment
ACCA Conference, Leadership Skills for a Digital Age- Louise Poulin-Sandy Boutin Toronto, February 17, 2012
How will you do it
ACCA Conference, Leadership Skills for a Digital Age- Louise Poulin-Sandy Boutin Toronto, February 17, 2012
Finding Solutions
o A persuasive case for investing in the venue to present to the Cultural Minister
o Process
o Findings
ACCA Conference, Leadership Skills for a Digital Age- Louise Poulin-Sandy Boutin Toronto, February 17, 2012
How we did it
ACCA Conference, Leadership Skills for a Digital Age- Louise Poulin-Sandy Boutin Toronto, February 17, 2012
Thank You
ACCA Conference, Leadership Skills for a Digital Age- Louise Poulin-Sandy Boutin Toronto, February 17, 2012
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