access economy vs sharing economy - iñigo de luis - tech and trends 2015

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Killing the Middle MenAccess Economy vs Sharing

Economy

Iñigo de Luis[Director de Proyectos Estratégicos]

¿Quién no ha oído hablar de la llamada economía colaborativa?

¿Quién no la ha experimentado aún?

¿Qué sector de la economía aún no ha sido trastornado?

La economía colaborativa crece a un ritmo más rápido que Facebook, Google y Yahoo juntos alcanzando un valor de 15B$ en sus 7 primeros años y con una perspectiva de alcanzar los 335B$ en 2025.

Pero, ¿hablamos realmente de Economía Colaborativa?

Probablemente NO…

“The frame of the sharing economy has

been destroyed or radically challenged by

people who are just trying to maximize

their profits as their primary, sole goal.”

Adam Werbach, Yerdle Co-Founder

Two Sided Markets*

*Debu Purahi. Professor of Business Administration at Duke University

Realmente hablamos de “Access Economy”

Access Vs. Ownership

Intermediaries Vs. Platforms

Convinience&Price Vs. Socialization

Vertical Vs. Lateral Structure

El problema es cuantificar el beneficio de la colaboración y quien lo ha de percibir realmente.

Robert MetcalfeTheodore Vail

Mark Zuckerberg Brian Chesky

¿Es posible realmente una “Sharing* Economy”?

* Sharing is a form of social exchange that takes place among people known to each other, without any profit.

“Because we exist with resources where anyone is allowed to access them on the same terms if they

have a good idea. That's the commons based part. And it can happen individually, or

collaboratively.

By peer production I mean this new practice where people who aren't part of the same firm,

but rather are distributed in the net, come together to collaborate on a problem, not responding to market signals, not because

someone is paying them, not responding to hierarchy, not because someone is giving them a command, but responding to some set of social

signals and interactions that get them to organize together.

Recuperemos su significado original…

“The Wealth of Networks” (2006)Yochai Benkler

‘Commons-based peer production'

¿Es escalable?

La ley del más fuerte.

Power back to the people!

Killing the Middle MenDescentralización, democratización, accesibilidad.

A Global & Systematic collaboration platform.

• Top Down Hierarchical Organizations Vs. Distributed Bottom Up Collaborations

• New decentralized marketplaces managed by the community and for the community.

• No-one holds the power and exploits the work of others.

El futuro…

G R A C I A S@arena_es

#ArenaTechandTrends

@ideluis

access economy vs sharing economy - iñigo de luis - tech and trends 2015

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