accompany me
Post on 14-Feb-2016
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Accompany Me
David Lee Sheetal Ghanti
Tom InfusoAvicenna Sarfaraz
BmC
Customer Persona
Survey
• We surveyed 28 students
• 16 male surveyed
• 12 females surveyed
• Targeted Middle school, High school & College performing arts students
Results
• We found college students are less receptive than high school students.
• Middle school students were not at a competitive level to performing arts
• High school students validated that our MVP will be the new and innovative way of auditioning
Interest in Value Proposition
Interest in Value Proposition
Key Insights
• Pivot away from middle school students• Validated high school customer segment• Need to expand to colleges of different
regions
Updated BMC
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