account wagering
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Account Wagering
A look at account provider amenities and a survey of account wagering holders
Account Wagering
First- A look at a sampling of Account Providers and the amenities that they offer
Second- An overview of the presented survey Third- Examination of correlations that arose
from the survey data Fourth- Summary Q & A
Amenitiesand Offerings
Advance Deposit Wagering
Companies
Amenities and Offerings
Cancel Bet 5% Rebate on Harness on Net Winnings Fee Based
Amenities and Offerings
Fee Based Minimal Reward Program No Rebates
Amenities and Offerings
Non Fee Based No Rebates Minimal Rewards Program
Amenities and Offerings
Non Fee Based Video only Reward Program
Amenities and Offerings
10% sign up Bonus 3% Rebate on wagers No audio visual
The Survey
Question style
1. Demographics 1, 2, 3 and 4
2. Behavior Patterns 5, 8, 9, 10, 11, 12 and 13
3. Personal Preferences 6a, 6b, 7, 11, 14 and 15
The Survey
Type of Sampling ConductedNon-probability ConvenienceSnowball
The Survey
1. Gender? (A) Male (B) Female
Gender Percentage
89%
11%
Male Female
The Survey
Question #2. Age? 18-25, 26-35, 36-45, 46-55, 56+
Ages as a Percentage
5% 10%
26%
29%
30%
18-25 26-35 36-45 46-55 56+
The Survey
Question #3. Level of Education? High School, Trade/Vocational School, Some College, College Graduate, Advanced Degree, Other
Level of Education as a Percentage
10%
28%
41%
2%
18% 1%
High School Degree Some College
College Graduate Trade/Vocational School
Advanced Degree Other
The Survey
Question #4. What year did you open your first Advance Deposit Wagering Account?
18
49 7 7
26
15 17
33 36
5141
78
65
53
40
01020304050607080
First Year having ADW
Number of People
The Survey
Question #5. Who many ADW accounts do you utilize? 1, 2, 3+
Percentage of people having multiple accounts
57%32%
11%
1 2 3 or more
The Survey Question #6a. Were enhanced services, rewards and/or rebates the reason you chose
your particular provider(s)?
Percantage of people indicating if enhanced services, rewards, and/or rebates played a role in determining
their ADW provider.
31%
69%
Yes No
The Survey
Question #6b. If yes, please list the enhanced service, reward, or rebate which attracted you the most?
Percentages of what enticed respondents
to certain providers
32%
35%
33%
Rebates Enhanced Services Rewards
The Survey Question #7. If enhanced services, rewards, and/or rebates are given based on level of
play, would this effect your decision to wager more?
Percentage of respondents that say enhanced services, rebates and/or rewards will effect their
level of play
35%
65%
Yes No
The Survey Question #8. What types of wagers are you most likely to place? Please indicate
your top two, by volume wagered.
31%
29%
14%
3%
11%7% 2%3%
W/P/SH Exacta/QuiniellaTrifecta SuperfectaPick 3 Pick 4 Pick 6 Daily Double
The Survey
Question #9. Do large carryover pools and Guaranteed pool sizes effect you wagering behavior?
35%
65%
Yes No
The Survey
Question #10. Do you tend to wager more on big race day? e.g. Breeders Cup, Kentucky Derby, Hambiltonian, All American, Night of Stars etc.
63%
37%
Yes No
The Survey
Question #11. What racetracks do you prefer to play? (Please list tip 3)
180
131
101
0
50
100
150
200
Belmont Saratoga Santa Anita
Most prefered racetrack vote receivers
Number of preferance votes received
The Survey
Question #12. Approximately how much do you wager through account wagering providers per week?
Percentage of respondents in specific wagering catergories
66%14%
8%10% 2%
0-249 250-499 500-999 1000-4999 5000+
The Survey
Question #13. What percentage of your total wagers are placed through an account wagering provider?
13%
3%
5%
1%
10%
2%3%
11%11%
41%
0-10%
11-20%
21-30%
31-40%
41-50%
51-60%
61-70%
71-80%
81-90%
91-100%
The Survey
Question #14. Are you satisfied with your account wagering provider?
82%
18%
Yes No
The Survey
Question #15. If you could add or change something to improve your account wagering experience what would it be? Please list.
1. Technology improvements
2. More tracks
3. Easier Access
4. Rebates
Survey Data Correlations
87.50%
68.60%61.50% 63.30%
58.70%
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
80.00%
90.00%
18-25 26-35 36-45 46-55 56+
Percentage that said "Yes" to Question #10 by Age
Survey Data Correlations
50%54.90%
36.90%
31.30%27.20%
0%
10%
20%
30%
40%
50%
60%
18-25 26-35 36-45 46-55 56+
Percentage that said "Yes" to Question #9 by Age
Survey Data Correlations
37.50%33.30% 34.70%
25.40%
32.10%
0.00%
10.00%
20.00%
30.00%
40.00%
18-25 26-35 36-45 46-55 56+
Percentage that said "Yes" to Question #6a by Age
18-25 26-35 36-45 46-55 56+
Survey Data Correlations
50%46%
61.90%65.70%
70.20%
0%
10%
20%
30%
40%
50%
60%
70%
80%
Hig
h S
ch
Tra
de
/Vo
ca
tio
n
Sc
h
So
me
Co
lle
ge
Co
lle
ge
Gra
du
ate
Ad
va
nc
ed
De
gre
e
Percentage that said "Yes" to Question #10 bylevel of Education
Survey Data Correlations
61%
78.60%
0%
10%
20%
30%
40%
50%
60%
70%
80%
Male Female
Percentage that said "Yes" to Question #10 byGender
Survey Data Correlations
34%
39.30%
31%
32%
33%
34%
35%
36%
37%
38%
39%
40%
Male Female
Percentage that said "Yes" to Question #9 byGender
Survey Data Correlations
31.40%
29.50%
28.50%
29.00%
29.50%
30.00%
30.50%
31.00%
31.50%
Male Female
Percentage that said "Yes" to Question #6a by Gender
Survey Data Correlations
33.40%38.10%
26.10%
40.70%37.50%
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
35.00%
40.00%
45.00%
0-249 250-499
500-999
1000-4999
5000+
Percentage that said "Yes" to Question #9 byamount wagered per week
Survey Data Correlations
69.90%67.10%
45.20%38.80%
12.50%
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
0-249 250-499 500-999 1000-4999
5000+
Percentage that said "Yes" to Question #10 byamount wagered per week
Survey Data Correlations
23.30%
40.70% 40.40%44.40%
75.00%
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
80.00%
0-249 250-499 500-999 1000-4999
5000+
Percentage that said "Yes" to Question #6a byamount wagered per week
Summary
AmenitiesThe Survey Data Correlations
Questions
&
Answers
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