accu leads 5.28 final

The power of partnership.

AccuLeads.com Demonstration

Call In Information888.632.8914

Participant Code: 3446418

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Questions

• Questions can be submitted throughout, but will be covered at the end of the presentation

• If there are questions we don’t cover, please feel free to email them to info@accudata.com

• Or call your AccuData Representative at 800.732.3440

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Today’s speakers

Jeanette RumseyAccuData Integrated MarketingProduct Relations & Training Manager

Brian MaterFerrellgasManager, Ferrellgas Marketing

Monroe SmithAccuData Integrated MarketingVP of Product Development

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Webinar Agenda

• Benefits of AccuLeads – Jeanette Rumsey (5

minutes)

• AccuLeads Demonstration – Monroe Smith (15

minutes)

• Other Features – Jeanette Rumsey (10 minutes)

• Client Example – Brian Mater (15 minutes)

• Questions – Team

Why AccuLeads is more important than ever

1.Increasing

Expectations

4. Smart Targeting/ Faster Marketing

Necessity for Better Marketing

Tools

2.Less Staff

3.Decreasin

g Budgets

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AccuLeads benefits

• Easy-to-use interface

• 24 hour access to a variety a resident/occupant, consumer,

business and specialty data

• Complete marketing solutions including data hygiene and

profiling

• Hundreds of geographic, demographic, lifestyle, and

transactional data elements to choose from

• Virtually instant order fulfillment

• Competitive pricing with low minimum orders

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AccuLeads is different because…

• It’s the ONLY online count and order website with over 1 billion records including THREE leading consumer databases

• The process of creating a count and ordering records is highly flexible, was built for marketers by marketers

• AccuLeads offers integrated tools for targeting including suppression files, mapping and Snapshot (online analytics)

• AccuLeads can process counts and orders in a matter of minutes

Some of our vendors

Vendor Name Benefits Counts

Equifax Overall very well rounded high quality data source

183,382,752

Acxiom Highly selectable strengths in real property data

161,557,664

DNB Industry leading business data

20,174,817

Valassis Saturation data as supplied by USPS’s largest mailer

139,809,609

KBM A leading source for hobbies and interests and female names

194,079,317

Other sources are available on AccuLeads.com

The power of partnership.

AccuLeads Demonstration

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What we are covering in today’s demonstration

Basic overview of AccuLeads

• Database selection

• Geography options

• Working with demographics

• Updating count totals

• Ordering data

Welcome screen – www.AccuLeads.com

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New user sign up

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Support options

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User guide

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Database selection

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Step-by-step instructions

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Adding geography

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Zip code lookup

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Zip code list

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Zip code lookup

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Demographic choices

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Demographic choices

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Geography update count

Demographic choices

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Demographic selections

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Review selection

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Count report

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Count report

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Place an order

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Media formats

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Payment

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My order tab

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The power of partnership.

Other AccuLeads.com Highlights

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Other AccuLeads features

• Suppression: client file and

previous usage

• Adding/Dedupping Counts:

combine multiple counts to limit

minimum orders

• Mapping: create a customized map

of your trade market area

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is a powerful approach to profiling

SnapShot helps profile your current customers and finds more just like them

• Provides a customized profile report that enables you to delve deeper into understanding your customers

• 10 business elements• 16 consumer elements

• Develops a statistical targeting algorithm, much more powerful than simple selects alone

• Automatically scores the available prospect universe and downloads the resulting list – right to your desktop

Snapshot Benefits

• Helps develop multichannel marketing campaigns with the right messaging and offers

• Helps identify prospects• Can improve response

rates and ROI

SnapShot: Who are my customers?

CustomersRecords Uploaded Total Records MatchedUnique Records Matched

Match Rate

Demographic Value/Range Percent

Your customers are most highly concentrated in these demographic segments

50,00149,965

99%

49,965

RegionHome OwnershipDwelling TypeMarital StatusDirect Mail ResponderGenderHousehold TypeEquifax SuperNiche GroupMedian Home ValueAge

South Atlantic Definite owner Single Married Double/Multiple Male Married (husband and wife) with children Kiddie Kastles $100K - $150K 45-54 Years Old

100%100%94%90%73%73%56%52%39%37%

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SnapShot Promotion

For more information on SnapShot, view our training webinar on AccuData.com

The power of partnership.

Ferrellgas AccuLeads ExampleBrian Mater

overview

• Founded in 1939 in Atchison, Kansas (celebrating 70th anniversary in 2009)

• The nation’s second largest retail propane company and, under the Blue Rhino trade name, the nation’s largest provider of propane by portable tank exchange

• Provider of propane and related service to approximately 1 million residential, industrial, and agricultural propane users in all 50 states, the District of Columbia, and Puerto Rico

• Currently ranked 824th on FORTUNE magazine’s list of America’s largest corporations

• With the formation of a Master Limited Partnership in 1994, Ferrellgas became the first propane company to be traded on the New York Stock Exchange (NYSE:FGP)

Marketing challenge

• We manage marketing requests from more than 850 locations who often need data very quickly

• Grow the business by attracting the best, most loyal Customers

• Increase our direct mail response rates by identifying and marketing to likely propane Customers

• Rely on out-dated 2000 Census data to help identify growth opportunities

• Removing current Customers from prospect direct mail campaigns

• Retain “dwelling units” regardless of who is currently living there

AccuLeads marketing solution

• AccuLeads.com allows us to pull counts, manage lists, and order lists and analytics quickly and on our time

• AccuData Consumer SnapShot allows us to quickly identify who our Customers are and where we can find more like them

• We use the data hygiene service not only to clean up our database but to also append USPS data, specifically carrier routes

• The Customer File Suppression function saves us from receiving calls from current Customers who inevitably want the same price being offered to prospective Customers

• The Acxiom PreMover and New Mover files allow us to put an offer in front of individuals and retain the dwelling units we know use propane as a primary source of heating fuel

The power of partnership.

Summary and Wrap Up

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Summary

• AccuLeads is an easy-to-use online count and order system

with 24 hour access to a variety a resident/occupant,

consumer, business and specialty data

• Complete marketing solutions including data hygiene and

profiling

• Signing up for AccuLeads is quick and easy

• Get started now!

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Questions

?

The power of partnership.

Contact Information:

Jeanette Rumsey & Monroe Smith

info@accudata.com

800.732.3440