ace women's network - how social media can advance your career

December 5, 2014

WORKSHOP:

ACE Women’s Network Event: Using Social Media to Advance your Career

SOCIAL MEDIA & MY CAREER

• Began my PR career B.I. (before the Internet)

• Founded PR firm in 1998 A.I.

• In 2008 the landscaped shifted– Adapt or die

– 6 years & 10,000 Tweets later….

– I’ve learned some things

SOCIAL MEDIA & YOUR CAREER

Approach it as social networking:

1. Meet and influence hundreds more people

2. Stay in touch and top of mind with them

3. Share your expertise and contribute your knowledge more widely than ever

4. Crowdsource your research and ideas

SOCIAL MEDIA & YOUR CAREER

5. Discover the challenges & opportunities others face in your field

6. Accelerate your knowledge of emerging trends & ideas

7. Learn how others are using social media and adopt strategies you like (the more you use it, the better you get)

1. WHERE TO START: YOUR PROFILES

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1. WHERE TO START: YOUR PROFILES

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1. WHERE TO START: YOUR PROFILES

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1. WHERE TO START: YOUR PROFILES

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2. BUILD YOUR NETWORK

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2. BUILD YOUR NETWORK

2. BUILD YOUR NETWORK

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2. BUILD YOUR NETWORK

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2. BUILD YOUR NETWORK

3. KNOW & GET KNOWN

• Favorite Tweets you like • ReTweet (RT)• Reply to others’ Tweets• Respond when others Mention you • Start conversations

3. GET KNOWN

• Start IRL (In Real Life)• Link in with new professional

connections within a day or two of meeting

• Follow LinkedIn’s recommendations • Connect with people you may

know / wish to follow

• Join Groups • Relevant to your work or

area of expertise

• Follow Company Pages • Example: employers you

are interested in

• Endorse colleagues for their skills or recommend a colleague• Earns you endorsements &

recommendations

3. GET KNOWN

• “Like” and comment on posts by others• These show on LinkedIn’s

home page

• Post your own content on LinkedIn• Publications• Conferences • Work experiences• Awards & honors

3. GET KNOWN

• Create a Klout profile

3. GET KNOWN

4. NEXT LEVEL: START A BLOG

4. NEXT LEVEL: BE A QUORA EXPERT

4. NEXT LEVEL: EDIT WIKIPEDIA

4. NEXT LEVEL: SHARE YOUR WORK

4. NEXT LEVEL: CROWDSOURCE YOUR RESEARCH

5. ETIQUETTE & OTHER QUICK TIPS

• Don’t:– Post embarassing or

unflattering content

– Complain, kvetch

– Harp on political or religious topics

– Go beyond friendly social sparring

– Be glaringly self promotional

• Do:– Use tools like Hootesuite,

TweetDeck, Bit.ly– Set goals and be

intentional– Keep Tweets short to

encourage RTs– Respond to Likes &

Comments because the algorithms like that

– Focus on quality over quantity

SOCIAL MEDIA & YOUR CAREER

Use it to:• Expand your network &

influence

• Form new professional relationships

• Keep you current

• As a platform for your expertise

• Crowdsource your research

QUESTIONS

JULIE WRIGHTPresident(W)right On Communications, Inc.T: (858) 755-5411E: jwright@wrightoncomm.comwww.wrightoncomm.comhttp://about.me/juliewright