activate networks overview 2012

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Academic Background of Social Network Analysis

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Social Networks and Contagion

44

Social Networks and Influence

Dark green denotes high influence, initial adoptersLight green denotes subsequent adopters

Brand Adoption in Physician Networks

Diabetes Practice PatternsFiltered* Physician Network Map

7

Physician Social Network MapPhysician Hospital Referral Leakage Map Showing Influential Physicians and Referral Opportunities

‘Kevin Bacons’: central individuals with a short path to anyone else

‘Steve McQueens’: peripheral non-participants

Program Engagement

Networks are Often Under-Appreciated in Comparison to Formal Hierarchies

Of the 1680 engineers, 1466 can be linked together in a single network.

The ties of this network represent co-membership on a specific project. Nodes are individuals.

InnovationConstruction of a Social Network

Influence Index and

Optimized Targeting ListUse network effects to expand effects of influential supporters

Focus on influential non-supporters to convert cluster

SupporterNon-supporter

Regional level network map

Using network maps to target initiatives

Forecasting Using Networks