active and healthy ageing: social and economic challenges · philipppp ggs approach “aging...
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Active and healthy ageing: Social and economic challenges
Silver economy: ageing society and new economic and social opportunities
D Ri b
Silver economy: ageing society and new economic and social opportunities
Danny RisbergVice-Chairman, European Business Council and Chairman – Medical Equipment CommitteeCEO, Philips Electronics Japan, Ltd.
9th Oct, 2012
The situation: We’re getting older like never seen before.J ’ h i i th t t f h t ill i f th ldJapan’s hyper aging is the start for what we will see in many areas of the world
40%Percentage of Population Age 65 and Older
GermanyS. KoreaJapan
30%
35%
France
U.S.China
15%
20%
25%FranceCanada
Africa
India
5%
10%
15%
0%1950 1960 1970 1980 1990 2000 2010 2020 2030 2040 2050
Source: United Nations, World Population Prospects 2008 revision, Medium Variant
•Detailed Japan based data may look worse•Number of people to care today will only decline furtherChina and Korea positioned to age faster than Japan
©Philips Electronics Japan, Ltd. 2
•China and Korea positioned to age faster than Japan
And unfortunately we are also getting sickerAnd unfortunately, we are also getting sicker
Projected global deaths for selected causes Global deaths from chronic disease
1250
40
30
10
8
6ths
(mill
ions
)
ths
(mill
ions
)
20
10
0
6
4
2
0
Num
ber o
f dea
t
Num
ber o
f dea
t
Cancers
Ischemic heart disease
Perinatal
HIV/Aids
‘05 ‘15 ‘30‘05 ‘10 ‘15 ‘20 ‘25 ‘3000
Stroke
Acute respiratory infections
Road traffic accidents
TB
Malaria
©Philips Electronics Japan, Ltd.
Source: World Health Organization Sources: World Health Organization, CDC
3
Challenges of aging..Aging takes off around 2015 with significant challenges in healthcare management, social livelihood, workforce sustainability and affordability
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Challenges in aging developed countriesChallenges in aging developed countries
Increased chronic disease
Rising healthcare
costs & shortage of care providersdisease of care providers
Desire forbetter
choice in life &
carecare
A solution to the cost, care and livelihood puzzle is needed to allow the
©Philips Electronics Japan, Ltd. 5
aged to participate and for social sustainability and quality of life.
Philips Approach “Aging Well” modelp pp g gThe Philips Center for Health and Well-being
2. Personal AgingShift the focus of healthcare from treating illness to promoting
1. Aging SocietyReplace negative and false perceptions of aging to recognize illness to promoting
health and well-beingg g g
aging as a time of new possibilities.
3 Capabilities4 Public Private 3. CapabilitiesFind solutions to help people respond withresilience as they face transitions affected by
4. Public Private PoliciesTo create policies that support inclusionof elderly in by transitions affected by
age, such as the ability to perform daily life activities.
of elderly in by changing health andpension systems.
©Philips Electronics Japan, Ltd. 6
Japan…..Challenges:•Population declines exacerbating pension and healthcare cost issues
Growth of >300K per year for 50 yrs required to maintain 2010 population
level
Inability to provide care for the aged (lack of caregivers)
•Economics do not support revenue generation to meet the needs
Opportunities:•Leverage culture of care and support for families and society overallg pp y
Volunteer groups, Community networks, Social networks….
•Business development around clear needs in services and goodsg
Healthcare, Social support, Innovation….
•Leverage a well educated and experienced work force
©Philips Electronics Japan, Ltd. 7
Early retired and forced retired wanting and needing to work…
Expanding Home Healthcare Solution (Philips offering)Expanding Home Healthcare Solution (Philips offering)Prevention Medical check Diagnosis Treatment Follow up
Hospital
Home Home
Activity monitoring Preventing risks and events
Non invasive high quality image diagnosis Better diagnosis avoiding patient
TelehealthRemote monitoring for better outcomes
Medication CompliancePreventing new
Local chemotherapy
avoiding patient discomfort
Clinical Decision supportShorter hospital stays, less g
events
TelecarePreventing
chemotherapy delivery. Better clinical outcomes, less adverse effects
readmissions
Preventing consequences of falls Home treatment of
sleep disordersBetter outcomes, better quality of life
Digital information tools for patients and caregiversEmpowerment to better
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better quality of life pself-management
Aging societyEconomic and social opportunities
Total support
DiagnosisPrevention
Medical check Medical facilitiesDrug Store
DiagnosisPrevention
Nutrition management Treatment Care giversIT service and devices
Life support Management
Lif t i d t Go ernment /Emergency call
Medical dispensing
Mental health care
Nursing careLife support industry Government /
Municipalities
d spe s g ca e
Transportation supportIndustries
(Philips)
Telephone center
Transportation / homes
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Tight local connections and interfaces / Participating in supporting the aged
Telephone center
The industry role as a partnerThe industry role as a partnerEncouraging and connecting stakeholders
Agreement with the Basque Country HealthDepartment to explore partnerships in chronic care
Participation in the European InnovationParticipation in the European Innovation Platform for Active and Healthy Ageing, leading a project on effective implementation of Care Co-ordination
Major participant in MyHeart, one of the largest European
and TeleHealth (CC&TH) services
j p p y g presearch projects ever on personal healthcare. Together with more than 30 other partners we explored earlier diagnosis and prevention of CV disease.
©Philips Electronics Japan, Ltd. 10
The industry role as a partnerThe industry role as a partnerRe-imagining ageing, transforming the healthcare landscape, creating a sustainable healthcare future
Logical next steps
J i t ff tJoint effort Political leadership, clarity of purpose, and consensus and co-operation among all stakeholders.
People-focused Simple solutions that focus on patient’s needs as well as the needs of the healthcare provider – throughout the complete cycle of care.
Innovating out of the recessionPotential to improve the quality of chronic care and manage rising costs, creating the right alignment of policies, cost and benefit allocations, incentives awareness and endorsement to support changeincentives, awareness and endorsement to support change.
Our roleWe are listening to and learning from key stakeholders, facilitating dialogue,
t bli hi t hi d d l i i ti l t l ti
©Philips Electronics Japan, Ltd.
establishing partnerships and developing innovative, relevant solutions.
1111
Need paradigm shift to resolveNeed paradigm shift to resolve
• Gain investment from other• Aging Society
• Gain investment from other countries
• Introduce Japan model to overseas
• Need to improve productivity and safety
• Develop Home Healthcare• Manage productive health data
• Society with little or no interest in health and well-
• Manage our personal health• Expand GP doctorsinterest in health and well
being
• Increasing number of elderly• Generate aged market• Assure both social and workforce g y
• Culture of taking care of th i J
participation
• Connect hospitals and local society
©Philips Electronics Japan, Ltd.
others in Japan
12
• Assure both family and community participation
For our future Offering people the best possibilities to improve their lives.
It’s our mission. It’s your mission.
Speed & Actions
Innovations Partnerships
SocialSocialPerspective
Focus on health and well-beingFocus on health and well-being• Peace of mind
• Meaningful innovation• Peace of mind
• Meaningful innovation
©Philips Electronics Japan, Ltd. 13
Longer Life, Better Life
©Philips Electronics Japan, Ltd.
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