activities of the communication and public affairs department ***** honorary consuls conference 2008

Activities of the Communication and Public Affairs

Department *****

Honorary Consuls Conference2008

1

KKFOActivities

Szerző | Korsós Tamás Hely Időpont | 2008.05.26.

Main Directions of Communication

• Citizen information– EU, foreign policy public promotion

• Civil Affairs, public diplomacy

• External communication – Hungarian Image

Szerző | Korsós Tamás Hely Időpont | 2008.05.26. 2

I. Civil and Public Affairs

Tasks• Civil strategy, action plan development

• Structured relations

• Civil partner coordinators

• Abroad Missions’ civil relations

• Honorary Consuls – Hungarian Associations

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II. Webpage EditionVisit statistics:

• 290K-350K visitors/month on main page

Searched topics: mission-related data, travel advices, consular and visa information

Separate menu point for Honorary Consul Conference - information

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III. Support for Communication - Missions Abroad(1)

• Conveying an up-to-date Hungarian image

• Presenting the Hungarian culture

• National memorial years, priority programs

• Supporting communicational projects

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I. Information on Internal Affairs and the Government’s policies (internal information)

• Informational material• Communicational elements• MTI Médiamix, Intranet

• Honorary Consuls - Internet

III. Support for Communication - Missions Abroad(2)

Szerző | Korsós Tamás Hely Időpont | 2008.05.26. 6

Constant elements of „Facts about Hungary” series

• National emblems, national holidays

• “Hungaricums”

• Thousand years of the Hungarian Culture

• Hungarian music

III. Support for Communication - Missions Abroad(3)

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Renewing the „Facts about Hungary” series

• Foreign affairs strategy• Utilization of EU subsidies• New Hungarian Development Plan • Hungarian involvement in international military missions• Hungary in the Olympic Games• Programs helping the Rom integration• Possibilities of higher education in a foreign language• Young inventors’ inventions

III. Support for Communication - Missions Abroad(4)

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II. Promotional Purposes: (External information)

•Memorial Exhibitions: Kodály Zoltán, Bartók Béla, Batthyány Lajos, „From Hungary” poster exhibition,Hungarian sites of World Cultural Heritages, Hungarian Nobel Prize winners, Creative Minds, Hungarian castles, József Attila poster exhibition, Halas lace, Saint Crown

III. Support for Communication - Missions Abroad(5)

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Promotional Purposes: (cont’d)

• Movies, publications, periodicals

• Electronic data storage– Presenting Hungary, Hungary in 3D

• Programs on Missions Abroad

III. Support for Communication - Missions Abroad(6)

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• Goal

• Target segment

• Message

• Indicators, efficiency

• Feedback

• Visibility

External Communication(1)

Szerző | Korsós Tamás Hely Időpont | 2008.05.26. 11

• Information, raising interest, emotional bond

• Hungarian Image: national values, Europe, Central Europe, minorities’ values

• Successes, competitiveness, global responsibility

• Democracy, human and minority rights, state of law, market economy, solidarity, peace

• Diluting fears and negative interpretations

External Communication(2)

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2009

• Iron Curtain, regime change, Republic – 20 years ago

• NATO membership – 10 years ago (60 years)

• EU membership – 5 years ago

2010

• Pécs European Cultural Capital

2011

• EU presidency

External Communication(3)

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