adam j. beyer dejan miljkovic michael zöchling stephanie pirringer
Post on 02-Jan-2016
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Facts & Figures Founded: 1947 in Sweden Sales 1. Quarter 2008: USD
3,323 m +18 % Sales 2007 excl. VAT, USD 13,188
m 2007: H&M employs about
68,000 people 20 production offices > 700 suppliers
H&M in words Fashion & Quality
at Best Price Basics vs. High Fashion
Production – Long-term view Control every link of Distribution Channel
H&M Customer
Collaborations: Karl Lagerfeld (2004) Stella Mc Cartney (2005) Madonna (2007) Kylie Minogue (2007) Roberto Cavalli (2007)
SWOT (internal) Strenghts
Price Image
Promotion (Celebrities) Number of Shops in Europe
Weaknesses Few Stores in US
Quality of Products Online Services
Sources
http://www.youtube.com/watch?v=VHECaB9mNtU
http://www.youtube.com/watch?v=mDST12FY8Bs
http://www.cnbc.com/id/15840232?video=609805225&play=1
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