adapting your business to the cloud paul solski aim international karina nielsen celenia software...
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Adapting Your Business To The CloudPaul SolskiAIM International
Karina NielsenCelenia Software
Cheryl StregeThe Partner Marketing Group
How will the cloud transform the software business?
AIM International ● Celenia Software ● The Partner Marketing Group
What’s different?
• Communization of software and IT services• Changes from the business of software to services• Transfers cost and risk to vendors• Actualizes application agility• Realizes solutions’ global reach
AIM International ● Celenia Software ● The Partner Marketing Group
What stays the same?
The need to: • differentiate through value• deliver better business outcomes • offer solutions aligned with clients’ expectations• provide outstanding service
AIM International ● Celenia Software ● The Partner Marketing Group
What’s different for SI’s?
• More packaged solutions
• More online purchasing
• Highly educated clients
• Declining product margins
• Increased competition
• Decreasing application complexity
• Declining Install/configure services• Monetize your IP• Demonstrate business acumen• Focus on business outcomes• Become a trusted adviser• Go vertical
AIM International ● Celenia Software ● The Partner Marketing Group
What’s different for ISV’s?• Customized solutions to client types
• Tailored pricing
• Repeatable implementations
• Increased global exposure
• Try & Buy acceptance
• Potential for long term annuities
• Appeals to more diverse clients• Appeals to price sensitive clients• Easier to implement• Potential to sell globally• Faster sales cycles• Focus on customer service
Software Services
AIM International ● Celenia Software ● The Partner Marketing Group
How different are the financials?
AIM International ● Celenia Software ● The Partner Marketing Group
SOFTWARE
Revenue:• Perpetual license purchase• 15%-20% annual maintenance
Partner Discounts:• Reseller: 25%-55% tiered discount based
on partner sales revenue• Referral: 10%-15% of sale
Channel Manager Compensation:• Base + 3%-8% Bonus
SERVICES
Revenue:• Subscription = (License +
Maintenance) /36 per month
Partner Discounts:• Reseller: 50% first year & 30% lifetime• Referral: 25% first year
Hunter:• Base + 5%-8% of first year contractFarmer:• Renewal: Base + 2%-5% of contract
SI transformation:
AIM International ● Celenia Software ● The Partner Marketing Group
PLAN BUILD MARKET
ReviewDEFINE YOUR DIFFERENTIATIONWhere have you succeeded most?How do you differentiate?
DEFINE THE TARGET CLIENTSWhich micro-verticals will become expert in?What specific business outcomes will you deliver?
PRODUCTIZE YOUR IP FOR MICRO-VERTICALSCode, methodologies, templates
PACKAGE THE SOLUTIONSPackage by client type, with Try & Buy, Standard, Professional, Enterprise versions. Seamless upgrades.Automated provisioning.
ESTABLISH HOSTING PARTNERSHIP
EFFECT WEB BASED SELLING & SUPPORTClient self-education, Self-qualificationOnline purchase, Self helpdesk
BUILD AN ONLINE BRANDTrusted advisor through social mediaTRY & BUY outreachContributions to online publicationsSEO & PPC
ISV transformation:
AIM International ● Celenia Software ● The Partner Marketing Group
PLAN BUILD MARKET
ReviewDEFINE THE TARGET CLIENTSTarget micro-verticals, Company sizes, Geographies
DEFINE THE SOLUTIONSFunctionality & pricing by edition: Try & But, Standard, Professional, Enterprise
DEFINE THE BUSINESS MODELDirect, through Partners, on-line, hybrid. Financials. 3 Year business plan.
SOLUTION TRANSFORMATIONOptimize for SaaS.Build in dynamic configuration.Automated provisioning.
PACKAGE THE SOLUTIONSPackage by client type, with Try & Buy, Standard, Professional, Enterprise versions.
DEVELOP SaaS CAPABILITIESProvisioning & charging model.
EFFECT WEB BASED SELLING & SUPPORTClient self-education, Self-qualification, Online purchase, Self helpdesk
BUILD AN ONLINE BRANDTrusted advisor through social mediaTRY & BUY outreachContributions to online publicationsSEO & PPCExpand marketing reach globally.
We can help:PLAN BUILD MARKET
• New Opportunity Assessment
• Readiness Assessment
• Business model workshop
• Partner program development
• Partner search and recruitment
BUSINESS
• Cloud solution assessment• Cloud Architectural design• Deployment • Testing• Maintenance & Upgrades
PRODUCT
• Strategic marketing plan development
• Social media campaigns• Online client education • Online client self-qualification• Building an online brand• Massively scaling market reach
MARKETING
AIM International ● Celenia Software ● The Partner Marketing Group
How to get started?
Complimentary cloud readiness review:
• A two hour telephone based review of your current business model, product and marketing.
• Recommendations on how to transform each for the cloud. • A self-assessment questionnaire review and a report
AIM International ● Celenia Software ● The Partner Marketing Group
Ask!• Paul Solski:
– Paulsolski@aimcorpinternational.com
– Cell. 425.208.5430
• Karina Nielsen: – kn@Celenia.com
– Cell. 678-538-8018
• Cheryl Strege: – Cheryl@ThePartnerMarketingGroup.com
– Tel. 605.574.9432
AIM International ● Celenia Software ● The Partner Marketing Group
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