adguru advertising
Post on 06-Apr-2018
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Nitish Tiwary - 11006471 Salony - 11008111
Swarn Ankita - 11008093
Gaurav Saini - 11000076
Ritika - 11011016
Susheel - 11007593
Neelam - 11006502
Kanwar Inderpreet - 11010742Singh
Jitendar Kumar - 1101184
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India has over 100 million internet users Government is targeting 175 million
broadband users by 2014
One of the most effective ways to advertiseon the Internet.
Social media is more beneficial for reachingnew customers and increasing the client
base
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Company : AdGuru Advertising Pvt. ltd Service : Email and Social advertising Clients : All the customer oriented
business firms. No. of Promoters: 9 Target market : Chandigarh, Himachal
and Punjab region
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VisionTo become a world leader in Social mediaand email advertising by bringing advertiser
and customer on one platform.MissionTo get inclined towards more creative frontof advertisement by including customer in
the advertising media.
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Cost per impressionFor example, suppose an ad campaign pays Rs 50 CPM.We would earn one tenth of Rs 50 each time a userviews the ad for total of Rs50 after a thousandView
Currently, Rs 50 CPM is actually a pretty good rate for
banner ads, and on a busy site we will likely
end up using ads that pay less to fill your inventory.Other ad formats, such as skyscrapers, pop-unders,and pop-ups, should pay higher rates
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Social Media OptimizationSocial media is probably the biggest
change after the Industrial revolution andhas taken the world by surprise. It iscreated by the people for the people.
Nowadays everyone, in some way or theother, is a part of social media and brandshave taken it very seriously too.
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Direct contact with audience :almost likeface-to-face
Allows for conversations :deeperengagement and relationship buildingwith audience)
Somewhat more measurable than othertraditional channels e.g. Url shortening /Web Analytics / Twitter Apps that tell youabout followers/activity/ level ofengagement, Facebook & You TubeInsights, etc)
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Leverage of reaching more and more people withless effort thanks to technology (i.e. spreadingthe word).
Cost-effective in the sense most of the platformsare free. They just demand time.
It is a channel in continuous change andimprovement Human factor: Your brand becomes more HUMAN
(i.e there are REAL PEOPLE behind your Twitter,Bebo, LinkedIn, Facebook account)
Build strong, long term relationships throughonline social networking, at a faster pace than
just relying on traditional face-to-facenetworking
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Effort vs results: Even if it is moremeasurable than other channels, it isdifficult (especially for small businessoperations) to balance the effort put on socialmedia against the results obtained.
Very personal: To ensure you get the bestout of social media as a channel, these efforts
should handled by individuals whounderstand the company.
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Ever-changing environment: Because thechannel is in continuouschange/improvement, this means that we will
have to adapt effectively and promptly.Consistency: Engaging with our audience ata direct level means more efforts in terms of
keeping a consistent message/ corporateimage .
Making up for mistakes: The time-frame tocorrect errors that affect our audience is less.
Because we are heavily exposed, our companyhas to take action more promptly.
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Creating/joining online presence on siteswhere the company currently doesnt exist
New target or niche markets that are
untapped: students, the public Promotions, news, events that can be
offered through social media platforms
penetration into a new geographical market
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Competitor is going after the same space orsame audience with similar campaign.
TV ads, print ads are matter of concern forus.
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