ad:tech sydney 2012, actionable insights, thurs 15, track 1

Opening Remarks

Iain McDonald, Executive Creative Director, Amnesia Razorfish

and ad:tech Chairman@eunmac

Keynote Presentation

Rob Norman, CEO North America and Interaction Worldwide, GroupM

“Connected Consumers, Connected Communications”

@robnorman

Rob Norman, CEO North America and Interaction Worldwide, GroupM

Actionable Insights;1.Immersive brand experiences are central to success

2.That every asset they create needs to be socially enabled and discoverable to capture consumer intent

3.The data and the ability to buy actual audiences will take a large share of those transactions currently driven by context

@robnorman

“How Can Your Business Capitalise on The eCommerce Boom”

Steven Noble, Senior Analyst, Forrester Research @snoble_forr

Braedon Lord, CEO, Aussie Farmers DirectPaul Greenberg, Founder, Deals Direct @PaulsChirps

Simon West, CEO, EziBuyTheo Noel, Regional MD, Return Path

“How Can Your Business Capitalise on The eCommerce Boom”

Actionable Insights;1.Where Australia is sitting on the world stage of online retailing

2.The keys to success in online and multichannel retail3.Key digital marketing trends in online retailing and eCommerce

@snoble_forr @PaulsChirps

“Data Benchmarks and Standardisation of Metrics”

Paul Fisher, CEO, IAB Australia @iabaustraliaMatt Bruce, Managing Director, Media Audience Measurement, APMEA,

The Nielsen Company @mattbruce75Christian Bartens, Director and Founder, Datalicious @dataliciousDave Audley, Director or Research and Consulting, Experian APAC

@experianmkt

“Data Benchmarks and Standardisation of Metrics”

Actionable Insights;1.Where Australia is sitting on the world stage of online retailing

2.The keys to success in online and multichannel retail3.Key digital marketing trends in online retailing and eCommerce

@iabaustralia @mattbruce75 @datalicious @experianmkt

Keynote Presentation Frank Rose, Contributing Editor to WIRED

and Author of The Art of Immersion

“Why We Tell Stories”

@frankrose

Frank Rose, Contributing Editor to WIRED and Author of The Art of Immersion

Actionable Insights;1. Why marketers need to surrender the idea that the brand can control the

message.2. How to get consumers to carry the message for you.

3. The importance of product quality and authenticity that this requires.

(Frank will be signing copies of his book for purchase in the break on the exhibition floor)

“Profiting from Online Video and the Power of Personalization”

Bismarck Lepe, Co-founder and President of Products, Ooyala@ooyala

Ricky Sutton, Head of video, New Platforms and TV Team, Fairfax Media @rickysutton

“Who Should Own Your Social Media Strategy – What To Outsource, What to

Keep In House”

Kate Carruthers, Digital and Community Manager, Genea@kcarruthers

Brett Clarke, General Manager Sales and Marketing, Wests Tigers RFL @brett_a_clarke

Scott Nichols, Director, NM Incite Australia

“Who Should Own Your Social Media Strategy – What To Outsource, What to

Keep In House”Actionable Insights;

1.When you do not have the resources in-house what are the aspects that are best to outsource?

2.Where and when do the PR and brand responsibilities cross over?3.What is the cost Vs value? Is it worth it?

@kcarruthers @brett_a_clarke

“What The Hell is Social TV And How Can You Leverage It?”

Jennifer Wilson, Director, The Project Factory@JenWilsonSydney

Ian Gardiner, CEO, Viocorp @rabbieburnsCraig Page, Social Media Manager, Foxtel @craigdpage

“What The Hell is Social TV And How Can You Leverage It?”

Actionable Insights;1.Are audiences really using social media while they watch TV and how is this

measured?2.Which are the most social programmes and are these the most watch shows?

3.If social TV is possible, affordable, easy ... what’s so hard about it?

@JenWilsonSydney @rabbieburns @craigdpage