advanced analytics for providing solutions (master card)
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©2016 MasterCard. Proprietary and Confidential
Advanced Analytics for providing Solutions
By Amit GuptaMASTERCARD
© 2016 MasterCard International Incorporated. All rights reserved.
The information contained herein is for internal use only. This presentation may not be redistributed or reproduced, in whole or in part, without the prior written consent of MasterCard. This presentation and the data herein are provided for illustrative purposes only.
Disclaimer
©2016 MasterCard. Proprietary and Confidential©2014 MasterCard - No reproduction or sharing without express written consent of MasterCard
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©2014 MasterCard - No reproduction or sharing without express written consent of MasterCard
SOCIAL
BIG DATA
MOBILE
INTERNET OF THINGS
CLOUD
©2016 MasterCard - No reproduction or sharing without express written consent of MasterCard
©2016 MasterCard. Proprietary and Confidential©2014 MasterCard - No reproduction or sharing without express written consent of MasterCard
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SENTIMENT
RICHER
EXPERIENCES
DEEPER
MORE MEANINGFUL
©2014 MasterCard - No reproduction or sharing without express written consent of MasterCard
BRANDS
PEOPLEMERCHANTS
BANKS
FRIENDS
COMMUNITY
©2016 MasterCard - No reproduction or sharing without express written consent of MasterCard
©2016 MasterCard. Proprietary and Confidential5
Unparalleled Consumer Spending Insights
WAREHOUSED
• 14 petabytes
• 5+ year historic global view
• Rapid retrieval
• Above-and-beyond privacy protection and security
MULTI-SOURCED
• 38MM+ merchant locations
• 22,000 issuers
CLEANSED, AGGREGATED, ANONYMOUS, AUGMENTED
• 1.5MM automated rules
• Continuously tested
TRANSFORMED INTO ACTIONABLE INSIGHTS
• Reports, indexes, benchmarks
• Behavioral variables
• Models, scores, forecasting
• Econometrics
WHAT CAN
MEAN TO YOU?
2.2BGLOBALCARDS
52BTRANSACTIONS/YEAR
&
Differentiation starts with consumer insights from a massive worldwide payments network and our experience in data cleansing, analytics and modeling
©2016 MasterCard. Proprietary and Confidential
Who is MasterCard Advisors?
Transaction
Data/Analysis
Information
Tools
Data-Driven
Consulting
Marketing
Implementation
Solutions
Optimize
Streamline
Grow
©2016 MasterCard. Proprietary and Confidential7
Global leaders in every sector trust us to drive top and bottom line growth
WE SERVE 44 OF THE TOP 100 RETAILERSin the world, including 3 of the world’s top 5 grocers, 2 of the top 3 leading petrol chains, and several category leaders in specialty retail.
15 LEADING CPGs use our insights to grow their business
THE WORLD’S TOP HOTEL LOYALTY PROGRAMSare powered by our insights and assets. Rewarded several times
10 OF THE TOP 15 RESTAURANT companies
use our solutions
We work with
2 OF THE 3 LARGEST GLOBAL AIRLINES
13 OF THE TOP 25 GLOBAL HOTEL brands rely on our solutions
THE BIGGEST AND MOST PRESTIGIOUS DEPARTMENT STORESacross the world rely on our cross border insights and segmentation models to drive sales
©2014 MasterCard - No reproduction or sharing without express written consent of MasterCard©2014 MasterCard - No reproduction or sharing without express written consent of MasterCard
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©2016 MasterCard - No reproduction or sharing without express written consent of MasterCard
Prescriptive Insights
Predictive Insights
Descriptive Insights
©2016 MasterCard. Proprietary and Confidential
KNOW YOUR CUSTOMERS BETTER ACROSS CHANNELS.
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Merchants rely on Mastercard AdvisorsSMART DATA AND ANALYSIS TO…
©2016 MasterCard. Proprietary and Confidential.
MAKE RETENTIONA MAIN FOCUS
REWARD THEM FORBEING LOYAL AND THEY WILL STAY
ACQUIRE NEW CUSTOMERS
UNDERSTANDYOUR
WALLET SHARE
©2016 MasterCard. Proprietary and Confidential©2016 MasterCard. Proprietary and Confidential.10
Consumer purchase data and insights are the foundation that provide new intelligence for customers.
©2016 MasterCard. Proprietary and Confidential
Some SOLUTIONS
Spending Pulse® and Sector Insights™ provide nationwide and sector views of market sizing broken down by
category and micro-sectors
Market InsightsLocal market intelligence provides local insight for a given
sector or store location
Local Market Intelligence
Understanding travel spend dynamics in market
Destination InsightsProviding a clearer picture of a merchants customer loyalty
Customer Data Enhancement
Purchase segmentation drives understanding of customer segments and their loyalty
Customer Loyalty
Affinity reports provides customer behavior intelligence
Merchant AffinitiesLocation insights via an interactive plotting tool providing
geolocation performance scoring for a given area up to Census block level, also accessible via API
Geo-Location Insights
UpFront
Score
549
APT, a leading software firm that helps companies understand cause-and-effect impact of new ideas
Test & Learn (APT)
0
100
200
300
400
500
600
700
800
900
1000
Growth Stability Size Traffic Ticket Size Composite
Score
MasterCard data can be used to build acquisition campaigns and also measure ROI
Media Solutions
September 15, 201611
Not Exhaustive
Destination InsightsPower of Data
©2016 MasterCard. Proprietary and Confidential
DESTINATION INSIGHTS
What are the top origination countries for travelers who are spending in
the destination market?
What is the seasonality of travel spend?
How has travel spend changed over time?
What are the top spend categories for visitors to my destination market?
What origination countries should I focus on to grow travel spend?
What is the spend behavior of tourists in identified origination countries
that also spend in my market?
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LEVERAGE ACTIONABLE INSIGHTS TO DRIVE GROWTH BY UNDERSTANDING
TRAVEL SPEND DYNAMICS IN YOUR MARKET
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©2016 MasterCard. Proprietary and Confidential1416 ©2016 MasterCard. Proprietary and Confidential.
Domestic
Tourism
Insights
Xborder
Tourism
InsightsMasterCard
capabilities
©2016 MasterCard. Proprietary and Confidential15
Source:(i) Bureau of Immigration, Govt. of India, for 1997-2013(ii) Ministry of Tourism, Govt. of India, for Jan-June, 2 014(iii) MasterCard Transaction data
• USA and UK make more than 27% of all foreign tourist arrivals in India followed by neighbors (Bangladesh and Sri Lanka)
• USA and UAE make more than 32% of all XB spend in India followed by UK and Australia
FTA (Ministry of Tourism)
XB Spend (MasterCard Data)
XB Tourism Insights - Foreign Tourist Arrivals & XB Spend in IndiaIndian Tourism Overview
©2016 MasterCard. Proprietary and ConfidentialSeptember 15, 201616
Case Study : Goa has only 1.4% Spend Share among major beach destinations in Asia Pacific
Spend Share of top Beach destinations in Asia Pacific
27.218.2
11 10.6 10.35.8 2.7 1.4
Bali Phuket Maldives Chonburi Suratthani SamutPrakan
Penang Goa
Spend Share by Feeder Countries
AUS21% RUS
8%
GBR6%
DEU6%NLD
6%CHE5%
CHN5%
USA4%
SWE3%
SGP3%
others33%
0
0.02
0.04
0.06
0.08
AUS RUS GBR DEU NLD CHE CHN USA SWE SGP
1.41%
% of Spend in India by Feeder Countries
Note: MasterCard Data 2014-2015
©2016 MasterCard. Proprietary and Confidential
Contact Us
Date17
Amit Gupta Business Leader, Advanced AnalyticsAmit_Gupta@mastercard.com
©2016 MasterCard. Proprietary and Confidential
Data Assets Mind MapI tend to purchase pizza
every Friday
I go on a skiing vacation every January
I vacation every spring break
Back to school shopping every year at Retailer A
By time / day / month
By location
People that shop here tend to then go here next
Sequence by merchant
Sequence by merchant / time
Sequence by merchant / geo
By ticket size, total spend, frequency
“Locals” or “Visitors/Tourists” purchase patterns
Work or Home
Purchase loyalty
By customerBy customer
segment / cluster
Level
I only stay at Hilton
I really like Italian food
Are you likely to be interested in this merchant or category?
How much will you spend?
How often will you spend? Look a like
Geo / demo
Purchase patterns
Customer purchase profiles
/ patterns
Category
Purchase affinities
Purchase rhythm
Purchase sequencing
Purchase propensities
By geo / demo
By time / day / month
By category / industry / merchant
By online / offline
People that shop at these three merchants also shop
here
CUSTOMER
People that look like me also like to shop here
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