advanced local seo tips, rcs style

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#RCS for Local?@wilreynolds

Ready to buy a bike?

Battle for Local

Is Social

Is a Story

http://www.flickr.com/photos/mateus27_24-25/7066865871/

Is Neighborlyhttp://www.flickr.com/photos/jspad/

NOT……… THIS!

http://www.flickr.com/photos/jspad/

What do you mean, Wil?

What is #RCS?

Belief that SEOsare MORE THAN…

http://www.flickr.com/photos/theenmoy

“reverse engineerers”

Are positioned to win

http://www.flickr.com/photos/theenmoy/

Marketers…

Are positioned to win

http://www.flickr.com/photos/theenmoy/

F THIS GUY!

Change how our jobs are perceived, but start here…

Your Battlefield

http://www.flickr.com/photos/kayveeinc/4308970200/sizes/l/

Reverse Engineer-er

http://www.flickr.com/photos/kayveeinc/4308970200/sizes/l/

Earner?

Where to start?

Use Twitter to help local people

Be, Neighborly

Have a story, belief system

Missing the obvious?

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Hey over there…

http://www.flickr.com/photos/lalunablanca/1058204843/sizes/o/

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http://seer.is/1feAdrT

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Hear what I hear?

38Hear what I hear?

CRICKETS!

http://www.flickr.com/photos/25393777@N03/2796611491/sizes/o/

HUH? WTF?

PAID!

PAID!

PAID!

PAID!

PAID!PAID!

PAID!

PAID!PAID!PAID!

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FREE!!!!!!!!!!!!!!!!!!!!!!

CRICKETS!

http://www.flickr.com/photos/25393777@N03/2796611491/sizes/o/

HUH? WTF?

This is your spammy local SEO

Don’t let him spam forums

No Time

BULL

Traffic is your friend

Big companies are getting it too

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But so many don’t!

I Like BEER

I Like BEER

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Interesting stuff @ Facebook

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Turn that email / Phone Database into a lot more

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Companies do RCS and forget

http://www.flickr.com/photos/bikobiko/3187759066/sizes/z/in/photostream/

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“Campaign” Mentality Leads to This

http://www.flickr.com/photos/bikobiko/3187759066/sizes/z/in/photostream/

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Great content that gets ignored breaks my heart

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Great content that gets ignored breaks my heart

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BrookeWillmes

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Doesn’t Get Algorithms

Gets Referrals

BrookeWillmes

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DISRUPTED:Sports teams

© 2013 SEER Interactive | All Rights Reserved

Carousel

Carousel

© 2013 SEER Interactive | All Rights Reserved

People also searched for??Carousel

Carousel

Carousel

Menus

© 2013 SEER Interactive | All Rights Reserved

Map Search

Map Search

Where the HECK is

my #1 Ranking?

Secret for you

Connecting with customers

Doesn’t get“Disrupted

”

Google Knows

© 2014 SEER Interactive | All Rights Reserved page 91

Google Knows

© 2014 SEER Interactive | All Rights Reserved page 92

Google Knows

HUH? WTF?

Google knowsMobile

DISRUPTED:Construction

DISRUPTED:Psychics

© 2014 SEER Interactive | All Rights Reserved page 97

Always Changing?

Secret for you

Get the JUMPOn the competition

http://visualping.io/@chadgingrich

Easy!

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Faces = Recall = Familiarity

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Skipping Zillow/Trulia w/ Video

These changes will impact your business, know early

Stop begging for “ratings”

106Get MONEY!

IN HERE

THANK YOU!@wilreynolds