advertising club of toledo january 18, 2006 the leading from the heart workshop ®
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Advertising Club of Toledo January 18, 2006
The Leading from the Heart Workshop®
“You will be confronted with
questions every day that test your morals. Think
carefully, and for your sake, do the
right thing.”
“Ex-Tyco Chief Executive Kozlowski Sentenced to 8 to 25
Years”Headline / Bloomberg.com / 09.19.2005
Strong Fundamental Values
“We must demand of ourselves and of each other the highest standards of individual and corporate integrity. We safeguard company assets. We comply with all company policies and laws.”Source: The Tyco Guide to Ethical Conduct
“We safeguard company assets.”
Regency mahogany bookcase, c. 1810, $105,000
George I walnut arabesque tallcase clock, $113,750
Custom queen bed skirt, $4,995
Custom pillow, $2,665
Ascherberg grand piano, c. 1895, $77,000
Chandelier, Painted Iron, c. 1930, $32,500
Pair of Italian armchairs, c. 1780, $64,278
Persian rug, 20 feet by 14 feet, $191,250
“Ebbers’ luck runs out in sweeping victory for feds”Headline / USA TODAY / March 16, 2005
I said, “Ship the documents to the feds.”
She heard, “Rip the documents to shreds.”
“In corporate America, crime pays.
Handsomely.
Grotesquely, even.”
Arianna Huffington Pigs at the Trough
“AIG Expected to Pay $1 Billion-Plus to
Settle Probes”Headline / Wall Street Journal / 01.18.2006
ONLY HALF,ONE OUT OF TWO,
U.S. EMPLOYEES
TRUST THEIR
SENIOR LEADERS.
DO YOURS TRUST YOU?
Source: Watson Wyatt’s WorkUSA 2004 Survey
51%
“With fewer than half of employees expressing confidence
in senior management, no company has been left untouched by the fallout from recent turmoil
in the business environment.”
-Ilene Gochman, Ph.D., Watson Wyatt
used-car salesperson…slick
insurance agent…pushy
politician…dishonest
personal injury lawyer…greedy
postal worker…postal
business leader…justice-obstructing, debt-hiding, earnings-overstating thief who uses company funds to purchase personal artwork and to put on lavish birthday parties for
family members
Consistency between an organization’s stated values and the actual
behavior of its leaders is critical to credibility.
When there is discrepancy between what leaders say
and what they do, the leaders are exposed as
frauds.
“Blockbuster settles suit over policy on
late fees”Headline / Newark Star Ledger / January 6, 2006
Source: Walker Information - Commitment In The Workplace: The 2003 National Employee
Benchmark Study
Workers who believe their organizations act with
integrity are nine times
more likely to stay in their current jobs.
Source: Walker Information - Commitment In The Workplace: The 2003 National Employee
Benchmark Study
But when they mistrust their bosses, or are ashamed of their organization’s
conduct,
workers say they feel trapped at work and are likely to leave their
jobs soon.
4 out of 5
Fact
In the war for talent, everyone is fighting over your best employees.
What talent war?
17-21= -4
About half of Human Resource
professionals say they are seeing new workers entering the
workforce lacking overall
professionalism, written
communication skills, analytical skills, or
business knowledge.
SHRM: 2005 Future of the U.S. Labor Pool Survey Report
By 2012, one out of five workers will be fifty-five
years old or older.
Source: Bureau of Labor Statistics
“The Baby Boom is de-booming and soon there will be many
more jobs than people available to fill them. It may be time to reconsider the ‘they have no place else to go’ strategy of
employee retention.”
“Why Retention Should Become a Core Strategy Now”
Harvard Management Update, October 2003
Employees aresearching for leaders
with integrity who prove
their credibility
continuously.
Values-based
leaders demonstrate
six vital integrities.
They:
Accept challenges and take risks
Master both listening and speaking
Live by the values they profess
Freely give away their authority
Recognize the best in others
Have a vision and convince others to share it
Vital
Integrities
Leadership actions that, when practiced
proactively, demonstrate your organization’s
existing values and further establish your credibility
as a leader.
[2]Master Both Listening and Speaking
values-based leaders:
The way we communicate with our employees impacts how workers
understand our messages, and what actions, if any, they take in response.
vital integrities
Boyd Clarke and Ron Crossland The Leader’s Voice
“”
The biggest problem with leadership
communication is the illusion that it has
occurred.
disconnect synergy buy in TLA human capital quality circle good people dog & pony show ball park figure carpet vs. concrete work-in-process job ready paradigm shift quality circle rightsize fuzzy math outsourcing talk offline surplused just-in-time
jargonjargon
“Yeah-uhhh! Yo, yo dude. What’s up dawg? How you feelin’? You feelin’ alright?
Listen, man. I’ve got to give you props. You’re doin’ your thing and it was dope. I ain’t mad.”
“Let’s talk offline after the viral marketing quality circle.”
“We need to clear some target objectives, use the blink meter
to monitor optimum AIDA, and stimulate aided recall in this
pay-per-click world.”
“FTP me your hi-res photos in JPEG, GIF, EPS, TIFF, or
PSD. By the way, I’m having trouble dealing with your
PMS.”
“With all this synergy, we should enable our knowledge network,
benchmark some core competencies, and find a seamless
solution to our disconnect.”
“Say what?”
Jargon is a specialized vocabulary coined by, and intended for, a particular profession or discipline.
Industrial phrases, buzzwords, and acronyms are used as
verbal shorthand to streamline communication among
colleagues.
Just when you understand the difference between a megahertz
and a megapixel, geeks start talking about link rot and packet
jams.
GEEKSPEAK
JARGON often includes
euphemisms used to substitute inoffensive expressions for those considered offensive.
These actions will “align our resources
with market needs and adjust the size of
our infrastructure.” – Chad Holliday, DuPont CEO
announcing the elimination of 3,500 jobs
why jargon?Speakers sometimes invoke workplace jargon to impress others, or to establish their membership in an elite faction. Some use jargon to exclude or confuse others, or to mask their own inexperience or lack of knowledge.
20 percentof employees are regularly confused about what their colleagues are saying, but are too embarrassed to ask
for clarification
More than a thirdadmitted using jargon deliberately—as a means of either demonstrating control or
gaining credibility
40 percentfound the use of jargon in office
meetings both irritating and distracting
One out of
ten
dismissed speakers using jargon as both pretentious and untrustworthy
Source: Office Angels
Communication is most effective when you speak to both the emotional
and intellectual areas of your
listeners’ minds.
Hugh
Storiescreate the emotional
perspective listeners needto connect with your
message.
“The age-old secret to generating buy-in is to
strategically design, target, and deliver a story that projects a
positive future.”
Mark S. Walton Generating Buy-In: Mastering the Language of Leadership
[6]Have a Vision and Convince Others To Share it
values-based leaders:
We often describe children as having wild or active imaginations. The best
leaders never outgrow their imaginative gift.
vital integrities
Sixty percent of surveyed executives
listed getting people to work together as the biggest hurdle they
currently face.American Management Association Survey, October 2003
fortyninepercent
Less than half of all employees understand the steps their organizations are taking to reach new business goals.
Source: Watson Wyatt’s WorkUSA 2002 Survey
Without an inspiring vision
from their leaders,
employees will struggle to
discern any link between their
private ambitions and the
company’s actual mission.
Old story:Two stonemasons, working on the same project, are asked, “What are you doing?”
The first stonemason replies:
The second stonemason replies:
“I’m cutting stone.”
“I’m building a great cathedral.”
Have a
Vision
Good leaders have a vision.
They hold in their minds
pictures of what is possible.
Vision is the power to
conceive a future that’s
better than the present.
Convince Others to Share
It
Great leaders convince others to share their vision by articulating it in memorable and inspirational ways.
“I have a dream that one day this nation will rise up and live out the true meaning of its creed: ‘We hold these truths to be self-evident: that all men are created equal.’”
“I have a dream that one day this
nation will rise up and live out the true
meaning of its creed: ‘We hold
these truths to be self-evident: that all
men are created equal.’”
Martin Luther King, Jr.Delivered on the steps of the Lincoln Memorial
inWashington D.C. on August 28, 1963
Emphasized Common Values
“It is a dream deeply rooted in
the American dream.”
Described the Importance of the Values “And if America is to be a great nation, this must become true.”
vision’sopponents “I have a dream that one day down in Alabama, with its vicious racists, with its governor having his lips dripping with the words of interposition and nullification, one day right there in Alabama, little black boys and black girls will be able to join hands with little white boys and white girls as sisters and brothers.”
disparagedthe
FORECASTED SUCCESS“When we allow freedom to ring…we
will be able to speed up that day when all of God’s children, black men and
white men, Jews and Gentiles, Protestants and Catholics, will be able to join hands and sing in the words of the old Negro spiritual, ‘Free at last! Free at last! Thank God Almighty, we are free
at last!’”
“…we will not be satisfied until justice
rolls down like waters and
righteousness like a mighty stream.”
Adapted from Amos 5:24
Selected Emotional Language
“George wears his passions on his sleeve.
He needs to learn to hide his emotions from
his employees.”-From every performance review I’ve ever gotten
“Before you can inspire with emotion, you must be swamped with it yourself. Before you can move their tears, your own must flow. To convince them, you must yourself believe.”
Churchill
leadership is a craft, with the best practitioners guided by their
values
EVERY DAY
REHIREyour employees
www.allsquareinc.com
The Leading from the Heart Workshop®
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