advocacy at the medical sector advocacy at the medical sector

Advocacy at Advocacy at the Medical the Medical

SectorSector

São Paulo Medical Association

Target: Over 100.000 Medical DoctorsTarget: Over 100.000 Medical Doctors

AGITOLAGITOL

THE FORMULA FOR ACTIVE

LIVING

THE FORMULA FOR ACTIVE

LIVING

Inclusive Inclusive ApproachApproach

SOCIAL ENVIRONMENT

Social ClimateSupportive

Behaviors

SOCIAL ENVIRONMENTINTRAPERSONAL

`ConstructedEnvironment

Transport

Architectural

Urban/Suburban

Biological

PoliciesGoverningResources

PoliciesGoverningIncentives

Demographic

“MOBILE MANAGEMENT” - ECOLOGICAL MODEL

PHYSICAL ENVIRONMENT

NaturalEnvironment

Cognitive/Affective

Cultural

Social Climate

InformationGeopraphy

Temperature

Entertainment

Recreation

Matsudo et al, 2003

Behavioural

Cultural LinksCultural Links

Ou

rin

hos -

AG

ITA

GA

LER

A

SOCIAL ENVIRONMENT

CulturalSupportive

Behaviors

SOCIAL ENVIRONMENTINTRAPERSONAL

`ConstructedEnvironment

Transport

Architectural

Urban/Suburban

Biological

PoliciesGoverningResources

PoliciesGoverningIncentives

Demographic

“MOBILE MANAGEMENT” - ECOLOGICAL MODEL

PHYSICAL ENVIRONMENT

NaturalEnvironment

Cognitive/Affective

Cultural

Social Climate

InformationGeopraphy

Temperature

Entertainment

Recreation

Matsudo et al, 2003

Behavioural

Capacity Capacity Building Building

DNA DNA Dissemination Dissemination

Mexico

South Africa

Chile

Malaysia

Communities: Communities: where Life where Life Happens ! Happens !

Thinking Globally, Acting Locally !

Dom Aguirre Ave. (Board of Sorocaba River)Dom Aguirre Ave. (Board of Sorocaba River)

Sorocaba City

Walking PathWalking Path

Sorocaba City

PHYSICAL ENVIRONMENT

Constructed EnvironmentConstructed Environment

Supportive

Behaviors

SOCIAL ENVIRONMENTINTRAPERSONAL

`ConstructedEnvironment

Transport

Architectural

Urban/Suburban

Biological

PoliciesGoverningResources

PoliciesGoverningIncentives

Demographic

“MOBILE MANAGEMENT” - ECOLOGICAL MODEL

PHYSICAL ENVIRONMENT

NaturalEnvironment

Cognitive/Affective

Cultural

Social Climate

InformationGeopraphy

Temperature

Entertainment

Recreation

Matsudo et al, 2003

Behavioural

Sorocaba: World Capital for Physical Activity