affiliates & adwords - the love / hate relationship

AFFILIATES & ADWORDS

The Love/Hate Relationship

Does Really Google hate affiliate marketers?

SUSPENDED

I have managed multiple millions of dollars of Adwords spend over my careerbut the stat that makes me most proud is that I have spent over $1 million of my own moneyas a self-employed entrepreneur, on Google Adwords.

Michael Madew – PPC Expert & Affiliate Marketer

Is it sorcery?Does it only work for a closed group people?

NONO

It happens that some people don’t follow Google’s guidelines

and Google doesn't joke about it

Google’s Guidelines Essence

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Google’s Guidelines Essence

AFFILIATES

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Google AdWords’ Policy

We want ads to be useful, varied, relevant and safe for users when serving them across the Google NetworkAs a resultwe don't allow any of the following:

. malicious ads, sites, or apps

. ads promoting sites that offer little unique value to users and are focused primarily on traffic generation

. businesses that attempt to gain an unfair advantage in the ad auction

. businesses that attempt to bypass our review processes

All of our policies are crafted to protect a high quality user experience and we've built enforcement systems and processes to prevent ads that fall below these standards from servingWe take any attempts to trick or circumvent our ad review processes very seriously, so play fair.

So What should I avoid to be AdWords friendly?Omission of relevant information:

Failure to clearly and conspicuously disclose the payment model and full expensethat a user will bear.Failure to display legitimate physical contact informationfor a financial services business, or omitting material details about short-term loansor loan modification and foreclosure products

Unavailable promotions:

Promising products, services, or promotional offers that aren't easily found from the destination page

Malicious or unwanted software:

Malicious software or "malware" that may harm or gain unauthorized access to a computer, device, or network

Examples: Computer viruses, ransomware, worms, trojan horses, rootkits, keyloggers, dialers, spywarerogue security software, and other malicious programs

Low value content:

Content that is designed for the primary purpose of showing ads

Content that is replicated from another source without adding value in the form of original contentor additional functionality

Examples: Mirroring, framing, or scraping content from another source 

Landing pages that are solely designed to send users elsewhere

Examples: Bridge, doorway, gateway, or other intermediate pages

Gaining an unfair advantage:

Using the Google Network to gain an unfair traffic advantage over other participants in the auctionor using the same account to serve multiple websites

Examples: Affiliates that advertise on AdWords against the applicable affiliate program rulespromoting the same or similar content from multiple accounts on the same or similar queries

Gaming the Google Network

Engaging in practices that attempt to circumvent or interfere with Google's advertising systems and processes

Examples: Cloaking; using dynamic DNS to switch page or ad content; manipulating ad text or site contentin order to bypass our automated system checks; restricting AdsBot crawler access to so many of your landing pagesthat it makes it difficult to meaningfully review your ad, site, or account

So will you be Google Adwords’ friend if the policy is complied?

NONO

WHY??!!

Once you have a suspended accountyou can never advertise on Google's Ad Network again

The solution is to use Google AdWords with a new identity and to PLAY FAIR!

Google identification methods

User NameGmail Account

IP AddressMac ID

Billing InformationWebsite & domain details

Does it work? Yes!

It’s all about having a website that adds value to the userswith realistic offerings and unique content

Below are 4 examples on high spending affiliate based websites on Google AdWords:

1.lowpriceshopper.co.uk2.shopping.com3.buycheapr.com4.shopzilla.com

Real Life Example

Spent almost $400 / day

Real Life Example

Generated $893

QUESTIONS?