name · •founded in 1999 as a global marketplace facilitating “global buy global sell” •...

NAME: Nianci PhangMalaysia Country Marketing Lead

Background: 12 years experience in Branding, PR and Marketing in B2C and B2B, Malaysia and SEA markets focusing on Social Media, Digital Marketing, Media planning / media buying

• Founded in 1999 as a global marketplace facilitating “Global Buy Global Sell”

• Buyers on Alibaba.com are located in over 200 countries and regions.• Over 164,000 paying members as of March 31, 2018.• regions.

Source: WORLD TRADE STATISTICAL REVIEW 2018

Building a successful e-commerce business

LISTING & PRODUCT DETAIL

LISTING & PRODUCT DETAIL

• PRODUCT INFORMATION –MATERIALS, SIZE,

LENGTH • CERTIFICATIONS

VISIBILITYVISIBILITY

• TRAFFIC• RANKING

APPEALAPPEAL

• PRICE, MOQ• PACKAGING

• PRODUCTION CAPACITY / LEAD TIME

• SHIPPING• CUSTOMISATION

CUSTOMER SERVICECUSTOMER SERVICE

• RESPONSE RATE <24HOURS

New Buyers

Gold SupplierPremium membership

service for authenticated and verified suppliers

Tools for Alibaba.com Gold Suppliers

VISIBILITYVISIBILITY LISTING & PRODUCT DETAIL

LISTING & PRODUCT DETAIL APPEALAPPEAL CUSTOMER SERVICECUSTOMER SERVICE

Views (Impressions)

Visitors (Traffic)

Ranking

Keywords

Over 50% of Buyers searching for large order quantities Do not search beyond the first 5 pages of listings.

VISIBILITYVISIBILITY LISTING & PRODUCT DETAIL

LISTING & PRODUCT DETAIL APPEALAPPEAL CUSTOMER SERVICECUSTOMER SERVICE

VISIBILITYVISIBILITY LISTING & PRODUCT DETAIL

LISTING & PRODUCT DETAIL APPEALAPPEAL CUSTOMER SERVICECUSTOMER SERVICE

Why is content important?

Helps a new buyer make a decision faster because they have all the information they need on hand

Reduce conversion timeline = $$$

Establish trust for your brand (even if they don’t send an inquiry)

How to improve ranking?

VISIBILITYVISIBILITY LISTING & PRODUCT DETAIL

LISTING & PRODUCT DETAIL APPEALAPPEAL CUSTOMER SERVICECUSTOMER SERVICE

PRICE, MOQ PACKAGING

PRODUCTION CAPACITY / LEAD TIME SHIPPING

CUSTOMISATION

VISIBILITYVISIBILITY LISTING & PRODUCT DETAIL

LISTING & PRODUCT DETAIL APPEALAPPEAL CUSTOMER

SERVICECUSTOMER

SERVICE

Respond to every inquiry Within 24hours Not everything is spam Every inquiry is an

opportunity

Thank You