african cristal festival - anouk paper, cool brands

ANOUK PAPPERS MAARTEN SCHAFERBRAND ANTHROPOLOGIST AUTHOR - STORYMAKER

1. BE RELEVANT

2. USE EMOTIONS

3. BE HUMAN - GET PERSONAL

#COOLBRAN

DS

RE-POSITIONINGFrom:

“Luxury 5 star hotel in 100 cities worldwide”

To: “Friend with local knowledge”

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DS

CREATING TALK VALUE

ENGINEER THE MESSAGE INTO A STORY

- EASY TO UNDERSTAND

- EASY TO REMEMBER

- EASY TO TRANSMIT

STORYTELLING METHODOLOGY

WHAT DO YOU WANT TO TELL?

TO WHOM?

WHEN?

IMPROVE THE IMAGE OF THE BRAZILIAN FOOD INDUSTRY

“FROM BULK TO BRANDS”

FIELD TRIP OF 7.000 KM

MEETING FOOD PRODUCERS

CREATING CONTENT:- STORIES- INTERVIEWS- VIDEO- PHOTO

#COOLBRAN

DS

IMPROVE THE IMAGE OF THE BRAZILIAN FOOD INDUSTRY

“FROM BULK TO BRANDS”

TARGET GROEP: FOOD PROFESSIONALS

WHEN: ON FOOD FAIRS

#COOLBRAN

DS

INFORMATION OVERLOAD

“IN THIS TIME OF INFORMATION OVERLOADPEOPLE DO NOT WANT MORE INFORMATIONTHEY WANT A STORY THEY CAN RELATE TO”

Your clients are human. Your partners are human.

Your employees are human.

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DS

DARE TO BE HUMAN!

#COOLBRAN

DS

CREATIVE ECOSYSTEMWe strongly believe that the snacks category is the main food innovation driver. Yet snacks with a much bigger meaning. Not the negative perception of over processed industrial food. But the gate away to redesign solutions that fit to the new century lifestyle food.

INNOVATION PARADIGMWe aim at unlocking every business category with the help of new side forces. They inject fresh new value and reset the innovation challenge around modern consumer needs and lifestyles.

QUALITY DEMOCRATIZATIONWe design new industrial food quality models to diffuse the best to the masses at an everyday affordable price. Like internet and free content, " Quality for all" is the next world food innovation challenge.

CREATIVE ECOSYSTEMWe strongly believe that the snacks category is the main food innovation driver. Yet snacks with a much bigger meaning. Not the negative perception of over processed industrial food. But the gate away to redesign solutions that fit to the new century lifestyle food.

INNOVATION PARADIGMWe aim at unlocking every business category with the help of new side forces. They inject fresh new value and reset the innovation challenge around modern consumer needs and lifestyles.

QUALITY DEMOCRATIZATIONWe design new industrial food quality models to diffuse the best to the masses at an everyday affordable price. Like internet and free content, " Quality for all" is the next world food innovation challenge.

BE HUMAN

GET PERSONAL

#COOLBRAN

DS

PEOPLE DO BUSINESS WITH

PEOPLE

CREATE UP TO 48% MORE BUSINESS OPPORTUNITIES

#COOLBRAN

DS

EDUARD MALBOIS – FOUNDER ENIVRANCE DESIGN AGENCY

SO.... ?

#COOLBRAN

DS

ARE YOU RELEVANT ?

DO YOU USE EMOTIONS ?

ARE YOU HUMAN ?#COOLBRAN

DS