agence de publicite montreal le neuromarketing et publicité cognitive

Breathe a NEW LIFE into your profits

See your brand through the eyes of YOUR audience

Percentage of consumers that believe companies are telling the truth in their advertising plunged deeper to 7% - Forrester

Discover the new paradigm shift?

The old paradigm: • Interruptive advertising and promotion• Broadcast advertising:

ads speak at you not to you• How were they perceived?

We’re all made of the same code

The old paradigm: Broadcast violates people’s rights

• conflict caused a revolution: the unethical behavior became unacceptable

Consequences of the revolution

• People to take back their power

The NEW paradigm: Advertising Take 2

PERMISSION . RELEVANCE . VALUE . REWARDS . TRUST: THE OPEN - CLOSED CHALLENGE

• We decide who gets to market to us• We value trust more than anything• We actually collaborate• We sell our Attention• Data becomes enormously valuable

Collaborate or Die

CONSUMERS NOW PREFER PEER REVIEWS TO EXPERT REVIEWS BY 6 - 1 MARGIN VISU CORPORATION

Today’s consumers don’t see your ad

They feel your ad

Emotion to a faults is always blind, lawless, unconfined, and breaks all chains verbal seduction.

“I know that half the money I spend on advertising is wasted, I just do not know which half.” John Wannamaker (1876)

• Emotional responses to commercial messages [below the level of conscious awareness] ...

can be successfully monitored in real time and analyzed with sufficient depth and accuracy to provide an invaluable window on their [consumers‘] inner decision making process.

Truth is all we ask for

See your brandthrough their eyes

Packaging

Which of the packaging earned their attention?

Advertising_ Look at the next ad …

Do you know what they‘re looking at?

The “mental workspace” is ruled by

relevance

Running this ad for 8 consecutive weeks not having a clue:

• What they’re seeing• what’s stimulating or not their attention.• The losses you running,

Imagine…

Information held in the three separate modules is not consciously perceived, and thus cannot be used, until it is integrated in the “mental workspace,” a specialized brain network that is central to complex cognition:

Knowledge, Experience, and Emotion

The cognitive ad…

Now Imagine…

knowing the response prior to publishing the ad -

Noticed the difference in the level of emotion with that of the previous ad ?

Introducing:

COGNITIVE RESPONSE MEASUREMENT

The next best alternative to QEEG: [quantified electroencephalography]

Is your corporate logo credibility-based? Test your emotional level now

A salient [ neuroscientific term: relevance] simulation of the human attention and

calibrated emotional response level

A robotic/scientific research and its physiologic / neurologic relation to humans

Which one passed the credibility and emotional metric test?

56 million Websites, 7.5 billion Web pages… Only 5,500 Web sites passed the performance metric test, shocking?

Imagine…

You’re publishing your new website

Today, users have developed a short fuse

when it comes to Websites, not only they won’t return, but they’ll mark you (not bookmark you) for life.

So, do you know what your users are looking at?Remember: Knowledge, Experience, and Emotion?

Now imagine…

The next one is your site

Imagine…

knowing in advance the relevancy factor

• Have you tested your Website lately?• Is your logo credibility-based? • Does your ad speak to your audience?• Does your copy calibrate effectively?

Let us arm you the new success weaponry

We can help you:

Reclaim your customers trust Rebuild your credibility Optimized your visual communication breathe new life into your profits

http://btoone.com

We look forward to adding zeros to your bottom line.