ai & video in internal comms · 2019-10-18 · title: consumer deep dive essential u. — sheri...

York Woodford-Smith

Greg Holt

AI & Video in

Internal

Comms

Group Name / DOC ID / Month XX, 2018 / © 2018 IBM Corporation 2

In the past 30 days

more online video content has been uploaded to the web than the past 30 years of TV content

Watson Media and Weahter / Essential U. / Jan. 28, 2019 / © 2018 IBM Corporation

By 2020

80%of internet

traffic will

be video

75%of worldwide video viewing is mobile

17%will be LIVE

>245M

video security and surveillance cameras world-wide

Experience…

6

We use YouTube…it’s free

CHALLENGE

Maximize fan engagement at the 2018 FIFA World Cup by automating the

production and distribution workflows to show relevant game play and

highlights from the 2018 tournament and from years past.

SOLUTION

The Highlight Machine empowers fans to browse FIFA’s archive of past

matches and effortlessly create custom highlights from both the historic

footage and content from the 2018 tournament.

BUSINESS BENEFITS

• Increased Engagement: FOX Sports provided a new level of fan

engagement by enabling fans to create and share highlight reels from

historic footage and content from the 2018 tournament.

• Streamlined workflows: IBM Watson Media’s specialized AI video

technology ingested and enriched metadata for each highlight clip,

greatly reducing the manual burden on production teams.

• Enhanced search & discovery: Library of highlights contains enriched

metadata simplifying future content discoverability

CHALLENGE

Build a cognitive “discovery engine” that allows users to explore

ideas inside all TED Talks videos via question and answer or

keyword and metadata search in natural language.

SOLUTION

Using Tone Analyzer and Natural Language Understanding APIs,

Watson analyzes concepts, keywords, sentiment, language, and

taxonomy to curate a playlist of short video clips that offer various

perspectives on the user’s question or keyword search.

RESULTS

• Enhanced search and index: Making the most relevant content

more accessible to users

• Extract the essence of meaning in a way that typical metadata

cannot

• Increased engagement through hyper-relevant content

recommendation

Group Name / DOC ID / Month XX, 2018 / © 2018 IBM Corporation 11

12

BudgetI wish I had some!

Online &

Mobile

Streaming &

eSportsCommunication

& Safety

DiscoverabilityEngagement Accessibility SecurityDelivery

Accessibility &

Availability

Security &

Compliance

Discoverability &

PersonalisationDelivery &

Engagement

15

The

Results

3

2

1

5

4

Growth

Larger, more engaged audience that stays

Satisfaction

Increase confidence

Protection

Confidence that content is secure

Optimization

Savings in time and resources

Efficiency

Faster and more efficient workflows

16

Experience

Disruption:

Employees

expectations

Digital Disruption:

AI, robotics, and

cognitive systems are

changing professions

Emergence of the total

workforce:

4% (1.3 million) of UK working

adults are working in gig

economy today.

Communication Preference:

Mobile enablement is key for

employee interaction.Speed & Flexibility:

Previously the half life of skills

was 30 years. Now, it is 1-5

years..

Key Disruptors

Talent Disruption & Skills

Obsolescence:

The digitization of the

workplace

.

Group Name / DOC ID / Month XX, 2018 / © 2018 IBM Corporation 17

York Woodford-Smith

Greg Holt

AI & Video inInternal Comms