aiaioo labs - only slightly futuristic

Bangalore, India

team@aiaioo.comTitle

Research Lab for Applied AI(Visions for Text Analytics)

Aiaioo Labs - 2012

Warning: Only slightly futuristic!

• Cohan– 10 years in industry– MS from NCSU– 6 patents, 2 publications– Research interests: NLP and ML

• Sumukh– 8 years in industry– PhD from University of Melbourne– 4 publications– Research interests: Search

• Prabu– MSc Math– Intern at Chennai Mathematical Institute– Research interests: Mathematics

• Madhulika– 6 years in industry– MS from UT Austin– Internships at Microsoft and Raman Research Institute– Research interests: ML

The Team

1: Natural Language Processing Algorithms2: Text Analytics Technology3: Business Use Cases

We Develop

team@aiaioo.comWhat we do

Bangalore, India

team@aiaioo.comText Analytics

Research on Natural Language Processing Algorithms

Aiaioo Labs – Introduction to Vaklipi 2011

Artificial Intelligence

team@aiaioo.comVaklipi

Vaklipi – Programming Using a Natural Language

Bangalore, India

team@aiaioo.comText Analytics

Text Analytics APIsAiaioo Labs – Introduction to Vaksent, Vakintent, Vakevent and Vakfact APIs

Text Analytics Technologies

team@aiaioo.comSentiment Analysis

Language

Sentences are meant to do one of the following:a) Convey an intention (Speech Act)b) Convey information (about a Fact or an Event)

One kind of intention is intention to convey sentiment.

Identifying the type of intention is intention analysis.Identifying events is event analysis.Identifying facts is fact analysis.

Intention Analysis is used in CRM and Call-Center Analytics.Information Analysis finds use in Knowledge Management.

team@aiaioo.comCategories of Intentions

Intention Analysis – Categories of Intention

Categories Parent Category Department Urgency Source

Purchase Sales High CRM

Sell Procurement Medium ERP

Inquire Help/Sales High CRMDirect Operations High CRMCompare Market Research Low CRMSuggest Market Research Low Social

Opine Design Low SocialPraise Opine Design Low SocialCriticize Opine Design Low SocialComplain Customer Service High CRM/Social

Accuse Customer Service Critical CRMQuit Customer Service Critical CRM/SocialExpress Call Center Training Low TranscriptsThank Express Call Center Training Low TranscriptsApologize Express Call Center Training Medium TranscriptsEmpathize Express Call Center Training Medium Transcripts

team@aiaioo.comCompetitive Analysis

Example – Loyalty Analysis using Quit Intention

Here’s what users were saying about quitting Facebook and joining Google+ during the week after Google+ launched. In 4 days, we knew that G+ couldn’t yet replace FB.

Complaint

Decision

Accusation

Example – Call Center Customer Churn Model

The customer lodges a complaint

If the complaint is not acted upon, an

accusation may result

Finally, a customer might signal an intention to leave.

team@aiaioo.comIntroduction – Escalation

team@aiaioo.comSentiment Analysis

I deny that [ it can never [ be said that this is not

[ a beautiful car ] ] ].

Negative

Example – CSAT using Sentiment Analysis (Advanced)

team@aiaioo.comSentiment Analysis

Jane believes that John and not Bruce is very

handsome.

Positive

Example – Sentiment Analysis – Entity Level Sentiment

Negative

About what/whom is the opinion?

team@aiaioo.comCategories of Events

Event Analysis

CategoriesAcquisition

Merger

Spin Off

Sale

Partnership Formation

Declaration of Bankruptcy

Renaming

Closing Down

Opening Facility

Closing Facility

Business Deal

Product Launch

Product Withdrawal

Employee Joining

Employee Resignation

Employee Change of Position

Bangalore, India

team@aiaioo.comUse Cases

Use CasesAiaioo Labs – Use Cases related to Brand Metrics

How do we use all these analytics capabilities?

What you can learn about a brand:1: Who are a product’s strongest competitors?2: How commoditized is the market?3: What are the weaknesses of the product?4: How loyal are customers in an industry?5: What is the desirability of a brand?6: How reliable is a product?

All these reports are available diced by source and in some cases, geographic location data.

We can learn things about a Brand!

team@aiaioo.comStrategic Market Analysis

Sources of data:1: Conversations on social media

Measurement Proxy:Extract the names of products in sentences with opine intention

CSAT = number of positive mentions of brand / number of opinionated mentions of brand

Example – 1: How do you measure CSAT?

team@aiaioo.comStrategic Market Analysis

Sources of data:1: Conversations on social media

Measurement Proxy:Extract the names of products in sentences with compare intention

competitor’s strength = number of mentions of competitor / number of mentions of all brands or generic products

Example – 2: Who are a product’s strongest competitors?

team@aiaioo.comStrategic Market Analysis

Sources of data:1: Conversations on social media

Measurement Proxy:Extract the names of products in sentences with purchase intention

commoditization = number of mentions of brands / number of mentions of generic product

Example – 3: How commoditized is the market?

team@aiaioo.comStrategic Market Analysis

Sources of data:1: Conversations on social media

Measurement Proxy:Extract the sentences about industry products with quit intention

inverse of loyalty = number of quit intentions / total mentions

Example – 4: How loyal are customers in an industry?

team@aiaioo.comStrategic Market Analysis

Sources of data:1: Conversations on social media

Measurement Proxy:Extract the sentences about a brand with purchase intention

desirability = number of purchase intentions / total mentions

Example – 5: What is the desirability of a brand?

team@aiaioo.comStrategic Market Analysis

Sources of data:1: Conversations on social media

Measurement Proxy:Extract the sentences about a brand with complain intention

reliability = number of complain intentions / total mentions

Example – 6: How reliable is a product?

team@aiaioo.comStrategic Market Analysis

Bangalore, Indiateam@aiaioo.comDemonstrations

Name Description URL

Vakintent Intention Demo http://www.aiaioo.com:8080/annotator-0.1/automation/demoView/2

Vaksent Sentiment Dem http://www.aiaioo.com:8080/annotator-0.1/automation/demoView/1

Case Study URL

Competitive Analysis http://www.aiaioo.com/cami

URLs

team@aiaioo.comCollaboration

Collaboration Possibilities

License our APIs

Consulting engagements

Training programs

We’re looking for consulting partners:

Through whom we can

Whom we can help with

With whom we can work in offering

Bangalore, Indiateam@aiaioo.comThank You

Aiaioo Labswww.aiaioo.com

Contact: cohan@aiaioo.com, +91-77605-80015

Contact Us