aiesec brand elements!
Post on 20-Jan-2015
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By IM²
Created by the AI during the IPM (International Presidents Meeting), happened in Serbia. Those elements were designed by a company, called «Design thinkers» to represent AIESEC values. The visual elements are in number of 5 and can be easily manipulated for any poster, logo, proposal..etc.Check the Brand Refresh Toolkit, here: http://www.myaiesec.net/content/viewfile.do?contentid=10250773
Brand Wiki: http://www.myaiesec.net/content/viewwiki.do?contentid=10067369
Visual elements use instructions
The brand refresh visuals should be:• Transparent (an opacity of more than 70%,
preferably: 50%).• Having no outline if they are colored.• Inter connecting to each others.• Respecting the colors board exposed in the
brand toolkit.• Respecting the size (e.g. equilateral
triangle).
Design general instructions
1. High quality of the picture used (preferably an ANFA photography) as it’s what’s define a good/bad poster.
2. AIESEC logo and ANFA logo brand aligned.3. All pictures used with their original size.4. Pictures used on top of the background
needs to be in .png format (has no background).
5. Font used need to be clear and in a color that matches with the background (e.g. bloody font isn’t appropriate for use).
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