aifst presentation july 2012

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Keep and ReapKeep and ReapIP in the Food IndustryIP in the Food Industry

OutlineOutline

Types of IP relevant to the food industryTypes of IP relevant to the food industry

Capture & ProtectionCapture & Protection

Standard & Innovation PatentsStandard & Innovation Patents

Standard & Innovation PatentsStandard & Innovation Patents

Trade Secrets & Confidential Trade Secrets & Confidential InformationInformation

Design RegistrationsDesign Registrations

Design RegistrationsDesign Registrations

Design RegistrationsDesign Registrations

Trade MarksTrade Marks

Trade MarksTrade Marks

Identifying Your IPIdentifying Your IP

•Something new.

•Point of difference.

•Value added (for consumer or manufacturer).

Protecting Your IPProtecting Your IP

•Register / Secret / Nothing

•Develop a strategy.

•Talk to your patent attorney!

Questions?Questions?

Adam HylandAdam HylandPrincipal

Franke Hyland Patent & Trade Mark Attorneysa.hyland@frankehyland.com.au

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