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Airbnb Market Report
29401 - June 2017
General Area Statistics
Population
10,900
Total Homes
5,600
Median Income
$51,000
Active Listings
Total Active Listings
214
What is an Active Listing?An Active Listing was live onthe site this month or had aconfirmed booking in themonth.
Active Listing Breakdown
# Bedrooms House Apartment Other Total
Shared Room - - - -
Private Room 9 6 9 24
Studio 1 3 1 5
1 Room 5 48 24 77
2 Rooms 12 34 21 67
3 Rooms 6 8 8 22
4+ Rooms 13 1 3 17
Total 46 102 66 214
Historical Listing Counts
How to read this chartThis candle stick chart depicts the change in number of advertised listings (all listings found on Airbnb within this region)month over month. The wider green (increasing) or red (decreasing) bars show the cumulative increase or decrease innumber of listings from the prior month. The lines above and below the bars show the number of added and removedlistings, respectively.
Listing Count Trend - All Listings
Start of MonthMinus Unlisted in Month
Plus Newly ListedAvailable at Month End
Jul2015125113137125
Aug2015125121136132
Sep2015132128136132
Oct2015132127138133
Nov2015133132144143
Dec2015143137153147
Jan2016147144155152
Feb2016152145161154
Mar2016154151161158
Apr2016158156167165
May2016165161189185
Jun2016185183202200
Start of MonthMinus Unlisted in Month
Plus Newly ListedAvailable at Month End
Jul2016200187212199
Aug2016199191205197
Sep2016197187206196
Oct2016196194207205
Nov2016205200219214
Dec2016214210223219
Jan2017219212232225
Feb2017225218248241
Mar2017241236254249
Apr2017249241253245
May2017245240265260
Jun2017260254270264
JulAug
SepOct
NovDec
JanFeb
MarApr
MayJun
JulAug
SepOct
NovDec
JanFeb
MarApr
MayJun
0
75
150
225
300
Change in Number of Properties
Coun
t of A
ll Ad
verti
sed
List
ings
Occupancy Rates
Median Occupancy Rate
51%
Occupancy RateOccupancy rate is the number of days that a property had a reservationdivided by the total number of days it was available for rent in the month.The median is the 50th percentile for this reporting area. Listings that areblocked for the month or are otherwise "inactive" are not included in thecalculation.
Occupancy Rate Last Twelve Months (LTM)
10th Percentile20th
30th40th
50th60th
70th80th
90th Percentile0%
25%
50%
75%
100%
26%26%
36%36%43%43%
47%47%51%51%
57%57%65%65%
72%72%
82%82%
Property Occupancy Percentile
Occu
panc
y Ra
te
How to read this chartThe occupancy rate varies greatly in every area based on location, price and other factors. In order to show the wholepicture we place each property into a percentile based on their achieved Occupancy Rate in the last full month. Example:If there were 10 properties in the area, the property with the 2nd highest occupancy rate would be in the 90th percentile.In the line chart you can see what the lowest performing to best performing properties were able to achieve.
High Performing Area - Greater than 60% Median OccupancyMid Performing Area - 40%-60%Low Performing Area- Less that 40%
Pricing and overall quality of a listing's photos, text and guest communications have a large impact on individual propertyperformance.
Occupancy Rates (continued)
Historical Occupancy Rates
50th Percentile 66th Percentile 83rd Percentile
Jul 2015
Aug 2015
Sep 2015
Oct 2015
Nov 2015
Dec 2015Jan 2016
Feb 2016
Mar 2016
Apr 2016
May 2016Jun 2016
Jul 2016
Aug 2016
Sep 2016
Oct 2016
Nov 2016
Dec 2016Jan 2017
Feb 2017
Mar 2017
Apr 2017
May 2017Jun 2017
0%
25%
50%
75%
100%
45%45%50%50%
43%43%50%50%
37%37%29%29%
19%19%
40%40%
65%65%64%64%
54%54%48%48%
43%43%39%39%
48%48%48%48%45%45%42%42%35%35%
50%50%
65%65%73%73%
65%65%60%60%
64%64%
73%73%
60%60%64%64%
50%50%
37%37%39%39%
54%54%
71%71%
80%80%
70%70%70%70%67%67%
58%58%
70%70%
61%61%55%55%52%52%
45%45%
63%63%
80%80%83%83%
74%74%75%75%
84%84%87%87%
76%76%75%75%67%67%
55%55%60%60%
66%66%
87%87%90%90%84%84%83%83%
87%87%81%81%83%83%
77%77%72%72%
65%65%58%58%
78%78%
90%90%
93%93%87%87%89%89%
Occu
panc
y Ra
te
Occupancy Rate by Rental Size (LTM)
50th Percentile 66th Percentile 83rd Percentile
Shared Room Private Room Studio 1 Room 2 Rooms 3 Rooms 4+ Rooms0%
25%
50%
75%
100%
0%0%
53%53%46%46%
53%53% 54%54%47%47%
42%42%
0%0%
69%69%
48%48%
63%63% 60%60%52%52%
45%45%
0%0%
72%72%
48%48%
76%76% 77%77% 75%75%
49%49%
Number of Bedrooms
Occu
panc
y Ra
te
How do we calculate this?Airdna's technology can determine what dates are actual Airbnb reservation versus which were made "unavailable" bythe host. We divide the total amount of booked days by the total number of days available for rent. The above occupancyrates show what size properties are seeing the most confirmed reservations and the least vacancy.
There must be at least six active rentals of each accommodation size to display comparative occupancy rates. If anysections of the graph above is blank, there is not enough data to calculate it. You can use Airbnb to view the calendars ofproperties in your area of interest to estimate occupancy rates.
Monthly RevenueMonthly revenue is our best estimate of revenue received from Airbnb bookings. Revenue includes cleaning fees. but notextra guest charges or other additional fees.
We determine revenue of each Airbnb property by looking at what the nightly rate for each available day is directlybefore a booking is made. We can not determine whether last minute discounts are made or what revenue is for bookingsmade outside of Airbnb.
Revenue
June's Revenue by Rental Size ($USD)
50th Percentile 66th Percentile 83rd Percentile
Shared Room Private Room Studio 1 Room 2 Rooms 3 Rooms 4+ Rooms$0
$5000
$10000
$15000
$20000
$2413$2413$4304$4304
$3216$3216
$5435$5435
$7484$7484 $7475$7475
$2801$2801$4063$4063
$6933$6933$8199$8199
$11364$11364
$3790$3790$5665$5665
$8610$8610
$10974$10974
$16500$16500
Number of Bedrooms
Reve
nue
June's Revenue by # Guests ($USD)
50th Percentile 66th Percentile 83rd Percentile
1-2 Guest 3-4 Guest 5-6 Guest 7-8 Guest$0
$3000
$6000
$9000
$12000
$2750$2750
$4101$4101
$5593$5593 $5316$5316
$3779$3779
$5271$5271
$7478$7478 $7475$7475
$4663$4663
$6697$6697
$9448$9448$10448$10448
Max Occupancy
Reve
nue
Revenue (continued)
Revenues - 83rd Percentile ($USD)
Private Room Studio 1 Room 2 Rooms 3 Rooms
JulyAugust
SeptemberOctober
November
DecemberJanuary
FebruaryMarch
April May June JulyAugust
SeptemberOctober
November
DecemberJanuary
FebruaryMarch
April May June$0
$6000
$12000
$18000
$24000
Reve
nue
- 83r
d Pe
rcen
tile
Jul2015
Aug2015
Sep2015
Oct2015
Nov2015
Dec2015
Jan2016
Feb2016
Mar2016
Apr2016
May2016
Jun2016 Total
Shared
Private $3320 $3955 $3073 $2830 $2701 $2462 $2941 $2345 $3406 $4488 $4389 $3550 $39460
Studio $3625 $3800 $4516 $3725 $4650 $920 $2255 $1119 $6610 $3024 $7090 $1879 $43213
1Bedroom
$3095 $4802 $4986 $6109 $3945 $3233 $1857 $3683 $5820 $6239 $6620 $4926 $55315
2Bedrooms
$4989 $4871 $5533 $4800 $3041 $6340 $2518 $5937 $8643 $10520 $8757 $6411 $72360
3Bedrooms
$3136 $3050 $4650 $4400 $3875 $3925 $2775 $4500 $5294 $5475 $5725 $5360 $52165
4+Bedrooms
$5446 $11843 $5396 $2298 $5798 $5745 $1488 $10863 $1509 $17700 $10574 $8500 $87160
Jul2016
Aug2016
Sep2016
Oct2016
Nov2016
Dec2016
Jan2017
Feb2017
Mar2017
Apr2017
May2017
Jun2017 Total
Shared
Private $4790 $3190 $3500 $2880 $3118 $2655 $2334 $2983 $5077 $5945 $4504 $3790 $44766
Studio $1450 $3140 $4200 $1250 $4040 $5760 $1745 $4135 $5130 $4249 $4007 $4805 $43911
1Bedroom
$5390 $4529 $5800 $6120 $4481 $3505 $3270 $4385 $5969 $7167 $6448 $5665 $62729
2Bedrooms
$6665 $5240 $6810 $7887 $5730 $6638 $4657 $6508 $10571 $10669 $9742 $8610 $89727
3Bedrooms
$4175 $5200 $5300 $4266 $5150 $4242 $4857 $19577 $8250 $11098 $9507 $10974 $92596
4+Bedrooms
$5458 $4300 $13975 $6840 $6480 $8075 $7212 $11265 $20182 $19340 $15952 $16500 $135579
What is RevPAR?RevPAR stands for Revenue per Available Room. It is a performance metric widely used in the hotel industry. RevPAR iscalculated by looking at all available accommodations on a given day and divides the total revenue generated by the totalnumber of listings. RevPAR is the best indicator of seasonality and demand. By displaying the demand for vacation rentalsthroughout the year, you can use RevPAR to identify unexpected spikes in demand to increase your listing price far inadvance. RevPAR can also show you the best time to list your place, or uncover how weekends perform versus weekdaysand what local demand is during the holidays.
Weekly and Daily Demand
Seasonality - Weekly RevPAR (revenue per available room)
7/4 8/8 9/1210/17
11/2112/26
1/30 3/5 4/9 5/146/18
7/238/27
10/1 11/512/10
1/142/18
3/254/29 6/3
$0
$500
$1000
$1500
$2000
Week Ending
Seasonality - Daily RevPAR (revenue per available room)
Jul 1Aug 1
Sep 1Oct 1
Nov 1Dec 1
Jan 1Feb 1
Mar 1Apr 1
May 1Jun 1
Jul 1Aug 1
Sep 1Oct 1
Nov 1Dec 1
Jan 1Feb 1
Mar 1Apr 1
May 1Jun 1
$50
$100
$150
$200
$250
$300
$350
$400
$450
Pricing shown here provides an overview of how much the average Airbnb rental was able to charge this month. OurPricing Copilot product provides real-time forward supply and demand data (www.airdna.co/services/datafeed)
ADR = Is the Average Daily Rate that an Airbnb unit is booked for during the month. ADR is a standard metric used in thehotel industry and is a better measurement than price because it shows what price guests are actually paying vs. simplywhat price hosts are advertising.
An easy way to increase your vacation rental revenue is by adding a fold out couch and temporary sleepingaccomodations. One bedrooms make 20% more if they can accommodate 4 guests instead of just 2.
Average Daily Rate
Shared Room
Private Room
Studio
1 Bedroom
2 Bedroom
3 Bedroom
4+ Bedroom
$175$175
$250$250
$229$229
$371$371
$532$532
$874$874Average Daily Rate
1-2 Guests
3-4 Guests
5-6 Guests
7-8 Guests
9+ Guests
$260
$266
$354
$512
$955
Average Daily Rate
Max
Occ
upan
cy
JulyAugust
SeptemberOctober
November
DecemberJanuary
FebruaryMarch
April May June JulyAugust
SeptemberOctober
November
DecemberJanuary
FebruaryMarch
April May June$300
$330
$360
$390
$420
$356$356$365$365$362$362$358$358
$364$364
$342$342
$320$320
$364$364$374$374
$403$403$398$398
$367$367$374$374
$360$360
$375$375
$350$350$348$348$358$358
$308$308
$349$349
$387$387$394$394
$407$407
$380$380
Average ADR by Month
Airbnb Listing Optimization
Extra Fees and Discounts
Price and Fee Ranges
# Bedrooms # Listings Daily Price Cleaning Fee Security Deposit
Shared Room - - - -
Private Room 24 $130 -$199 $28 -$50 Avg $767
Studio 5 Avg $366 Avg $78 Avg $400
1 Room 77 $225 -$274 $60 -$95 $200 -$400
2 Rooms 67 $324 -$434 $80 -$125 $300 -$500
3 Rooms 22 $423 -$550 $125 -$175 $200 -$500
4+ Rooms 17 $520 -$977 $189 -$260 $500 -$500
Price range is for the 33rd and 66th percentiles
Additional Fee Usage
No Cleaning Fee No Security Deposit No Extra Guest Charge
Super Hosts 14% 61% 48%
Experienced Hosts 16% 53% 67%
Novice Hosts 31% 54% 75%
Super Host = Over 25 Reviews, Experienced Host = 10-25 Reviews, Novice Host = Under 10Reviews
As hosts get moreexperience they
tend to increase cleaningfees and remove securitydeposits. Act like a proand remove anyadditional fees outside ofcleaning.
Booking Discounts
Weekly Discount Monthly Discount
Top Area Hosts 22% off 37% off
Top State Hosts 29% off 39% off
Top National Hosts 27% off 37% off
Top 10% based on number of reviews
Weekly andMonthly Booking
Discounts for short-termrentals were once in the25% - 50% off range, butdue to the simplificationof the booking process onAirbnb, top hosts nowoffer minimal discountsfor extended stays.
Reservation Settings
Minimum Stay
1 Night 2 Nights 3 Nights 4 Nights 5-6 Nights 7+ Nights
Super Hosts 30% 46% 21% 2% 0% 0%
Experienced Hosts 33% 37% 23% 0% 0% 7%
Novice Hosts 23% 42% 12% 1% 3% 18%
Why is this important?Minimum stay requirements of over 2 nights will make achieving >90% occupancy rate difficult. Only set minimum stayrequirements if you're looking for bookings for a particular special event/holiday. Over 50% of Superhosts nationally haveno min stay requirement.
TipAirbnb now allows hosts to set different minimum night stays for any time period. It is highly recommended to set longerminimum night stays for high demand periods over three months in the future. This will improve your average bookingvalue, reduce vacancy during peak times, and minimize undesirable inquiries. Reduce your minimum night stay to 1 nightonly for dates in the next 30 days. View our blog for more details.
Instant Booking
Charleston
Super Hosts 9%
Experienced Hosts 7%
Novice Hosts 17%
Enable Instant BookAirbnb gives preferentialtreatment to properties withinstant book enabled. You willhaggle less, appear higher insearch results, and performbetter overall.
Cancellation Policy
Strict Moderate Flexible
Super Hosts 66% 23% 11%
Experienced Hosts 72% 16% 12%
Novice Hosts 64% 12% 22%
The majority of Super Hostshave a strict cancellationpolicy. Start with a flexiblecancellation policy andchange it to strict afterreceiving 10 reviews.Cancellations can kill yourprofitability.
Host Information
Host Responsiveness
Response RateDays Since LastCalendar Update
Super Hosts 99% 18
Experienced Hosts 97% 14
Novice Hosts 82% 44
Host Responsiveness is the single mostimportant determinant of successful
Airbnb host. It has been proven to be the largestinfluencer of booking conversions, Airbnb searchplacement, and overall listing views. If you areserious about becoming a Super Host, nothingless a 100% response rate is acceptable. If youare unable to respond to all messages withinone hour it is recommended you sign up for aservice to help manage your inquiries.
Host Experience
50+ Reviews25-49 Reviews10-24 Reviews1-9 ReviewsZero Reviews
48.6%
17.3%
10.3%
12.6%
11.2%
Why is this important?80% of the hosts have less than 10reviews. A high percentage of host withover 10 reviews is a great sign of a HighPotential Area. % Host with 10+ Reviews:
High Potential = Greater than 30%Med Potential = 10% to 30%Low Potential = Under 10%
Ratings
Overall Rating
# of Listings 42 7 2 - -
% of Listings 26% 4% 1% - -
Detailed Ratings
29401 South Carolina U.S.A.
Accuracy 4.85 4.75 4.76
Cleanliness 4.82 4.77 4.79
Commnication 4.91 4.89 4.90
Location 4.98 4.84 4.84
Check In 4.93 4.91 4.90
Value 4.75 4.78 4.76
Over 95% of listings currentlyhave a 4.5 or 5 star rating.Recent changes to the reviewprocess have made achieving5-stars more difficult. Look forratings to increasinglydifferentiate the mostsuccessful hosts.
Amenities
Yes No
Cable TV 57% 43%
Gym 2% 98%
Pool 2% 98%
Heating 91% 9%
Pets Allowed 15% 85%
Fireplace 16% 84%
Kitchen 83% 17%
Yes No
Washer/Dryer 64% 36%
Air Conditioning 96% 4%
WiFi 88% 12%
Free Parking 56% 44%
Smoking 2% 98%
Hot Tub 1% 99%
Breakfast 13% 87%
Percentage of Properties With Amenities A general rule of thumb foramenities in your area
Must Have = 80% or greaterShould Have = 50% to 80%Nice to Have = Under 50%
Top 10 Performing Listings
Below are the Top 10 performing listings in this area over the past 12 months (LTM). This list is ranked by total revenuesLTM, and total number of reviews LTM (must have at least 5 reviews). If your PDF viewer does not support clickable links,you can view these listing by adding the ID to http://airbnb.com/rooms/[ID]
ID TitleEstimatedAnnual Revenue Reviews ADR
Shared Room
Private Room
801410 Home Away from Home $38874 269 $148
4226344 Quaint Downtown Suite LGBT Friendly $38858 200 $189
14555987 Hotel Room In Historic Charleston $37782 13 $182
13310442 Downtown Retreat Blocks from King Street $31742 37 $127
5227820 Merhaven Suite $30070 16 $381
1722040 Ensuite Bedroom Historic Downtown $29254 289 $110
16646561 Charming Charleston Boutique Bed & Break $23816 17 $253
8032304 Comfort Convenience Great Value! $22330 31 $110
7308178 Bedroom w private bath & entrance $16213 63 $186
15866930 Tradd Street apt South of Broad $15617 26 $129
Studio
5403908 Stay n the HEART of Historic Dwntwn $50835 82 $320
1665021 Historic District Downtown King St. $34273 21 $228
16706256 The Elegance Suite B $12860 14 $189
1 Bedroom
4138620 Downtown historic restoration modern l $68668 78 $240
7387000 LOCATION! Walk and bike everywhere! $63334 83 $211
13060817 Luxury 1BR Loft Apartment 301 $62497 11 $326
4725168 Mod Suite City Centre Inn $60378 43 $254
12904506 Downtown Charleston Luxury Loft $59971 66 $218
7600094 Luxury Suite Honeymoon Hideaway $56442 143 $260
13784803 Newly Renovated Loft Cntr Downtown $54287 38 $355
8956965 LOCATION with Serious Style & Bikes $54194 58 $221
13316153 Heart of Downtown Charleston Walk to Eve $53682 33 $242
749366 *LOCATION! FRENCH QUARTER WITH BIKES $51412 154 $217
Top 10 Performing Listings (continued)
ID TitleEstimatedAnnual Revenue Reviews ADR
2 Bedrooms
4329575 In the heart of Charleston $100014 85 $518
11220662 Downtown Luxury 2BR Aprtment 203 $95344 16 $392
12368370 Luxury Condo DOWNTOWN Walk to Everythin $90200 34 $447
13429903 KING STREET Charleston Condo! $86817 52 $365
11225138 Luxury 2BR in Heart of Downtown 304 $86075 9 $414
6798211 Maison des Fleur $85733 73 $381
13059855 Luxury 2BR Downtown Apartment 302 $84654 10 $397
11222680 Luxury Charleston 2Br Apartment 204 $80312 10 $372
11252416 Luxury 2BR in Heart of Downtown 305 $77433 42 $380
7618612 BEST LOCATION condo in Charleston! $74575 77 $386
3 Bedrooms
5878794 Beautiful Downtown Condo $63950 39 $587
5295664 Historic District Gem $58350 37 $317
5352607 Downtown Southern Comfort $49725 32 $323
15024919 Apartment in the heart of Charleston $47479 5 $327
9492759 Downtown on the water $42352 31 $258
12655584 3 Bedroom Home w Courtyard Heart of Do $37162 13 $729
17231230 Penthouse Heart of Downtown Charleston B $34042 19 $400
17620465 The Rutledge A Charleston Escape $27698 6 $426
5466561 Amazing Location & Spacious 229B $23773 8 $660
5466169 Beautiful & Centrally Located 229A $20368 8 $550
Top 10 Performing Listings (continued)
ID TitleEstimatedAnnual Revenue Reviews ADR
4+ Bedrooms
13081192 The Colonial Prime Historic Downtown $158363 5 $978
6275457 The Merhaven Full House $157249 20 $1092
12884215 5BR Downtown Charleston Vacation $111036 5 $829
4762644 Anson Cottage $75812 49 $471
16042372 Morning Sunrise 5 BR Historic Downto $58350 8 $614
15174343 Downtown 5 bedroom home perfect for grou $48316 21 $424
14761224 Great Location Historical Apartment $27214 9 $736
5478348 Centrally Located Downtown 6BR! 229 $27209 7 $1183
16924882 Motoryacht Southern Comfort $24975 10 $301
Airdna Intelligence Report - 29401 - June 2017 © Airdna LLC - 2017 - All Rights Reserved
Airbnb Market Report
29403 - June 2017
General Area Statistics
Population
20,800
Total Homes
10,700
Median Income
$28,400
Active Listings
Total Active Listings
588
What is an Active Listing?An Active Listing was live onthe site this month or had aconfirmed booking in themonth.
Active Listing Breakdown
# Bedrooms House Apartment Other Total
Shared Room - 1 1 2
Private Room 49 32 17 98
Studio 2 13 6 21
1 Room 22 67 19 108
2 Rooms 52 101 24 177
3 Rooms 68 28 15 111
4+ Rooms 54 8 8 70
Total 247 251 90 588
Historical Listing Counts
How to read this chartThis candle stick chart depicts the change in number of advertised listings (all listings found on Airbnb within this region)month over month. The wider green (increasing) or red (decreasing) bars show the cumulative increase or decrease innumber of listings from the prior month. The lines above and below the bars show the number of added and removedlistings, respectively.
Listing Count Trend - All Listings
Start of MonthMinus Unlisted in Month
Plus Newly ListedAvailable at Month End
Jul2015298276318296
Aug2015296283315302
Sep2015302295336329
Oct2015329311358340
Nov2015340337371368
Dec2015368356402390
Jan2016390381416407
Feb2016407393422408
Mar2016408400434426
Apr2016426415445434
May2016434426470462
Jun2016462441490469
Start of MonthMinus Unlisted in Month
Plus Newly ListedAvailable at Month End
Jul2016469449515495
Aug2016495473516494
Sep2016494475547528
Oct2016528513562547
Nov2016547534568555
Dec2016555544585574
Jan2017574556595577
Feb2017577557622602
Mar2017602588634620
Apr2017620606647633
May2017633617689673
Jun2017673657707691
JulAug
SepOct
NovDec
JanFeb
MarApr
MayJun
JulAug
SepOct
NovDec
JanFeb
MarApr
MayJun
0
200
400
600
800
Change in Number of Properties
Coun
t of A
ll Ad
verti
sed
List
ings
Occupancy Rates
Median Occupancy Rate
51%
Occupancy RateOccupancy rate is the number of days that a property had a reservationdivided by the total number of days it was available for rent in the month.The median is the 50th percentile for this reporting area. Listings that areblocked for the month or are otherwise "inactive" are not included in thecalculation.
Occupancy Rate Last Twelve Months (LTM)
10th Percentile20th
30th40th
50th60th
70th80th
90th Percentile0%
25%
50%
75%
100%
25%25%34%34%
39%39%45%45%
51%51%57%57%
63%63%
74%74%83%83%
Property Occupancy Percentile
Occu
panc
y Ra
te
How to read this chartThe occupancy rate varies greatly in every area based on location, price and other factors. In order to show the wholepicture we place each property into a percentile based on their achieved Occupancy Rate in the last full month. Example:If there were 10 properties in the area, the property with the 2nd highest occupancy rate would be in the 90th percentile.In the line chart you can see what the lowest performing to best performing properties were able to achieve.
High Performing Area - Greater than 60% Median OccupancyMid Performing Area - 40%-60%Low Performing Area- Less that 40%
Pricing and overall quality of a listing's photos, text and guest communications have a large impact on individual propertyperformance.
Occupancy Rates (continued)
Historical Occupancy Rates
50th Percentile 66th Percentile 83rd Percentile
Jul 2015
Aug 2015
Sep 2015
Oct 2015
Nov 2015
Dec 2015Jan 2016
Feb 2016
Mar 2016
Apr 2016
May 2016Jun 2016
Jul 2016
Aug 2016
Sep 2016
Oct 2016
Nov 2016
Dec 2016Jan 2017
Feb 2017
Mar 2017
Apr 2017
May 2017Jun 2017
0%
25%
50%
75%
100%
44%44%40%40%
35%35%
46%46%38%38%
27%27%26%26%
39%39%
62%62%67%67%
58%58%60%60%52%52%
43%43%50%50%48%48%
41%41%40%40%
29%29%
43%43%
61%61%
70%70%
60%60%58%58%58%58%57%57%52%52%
60%60%
50%50%
39%39%39%39%
55%55%
77%77%83%83%
77%77%77%77%71%71%
65%65%66%66%61%61%
53%53%55%55%
45%45%
57%57%
77%77%83%83%
74%74%73%73%75%75%75%75%73%73%73%73%70%70%
57%57%63%63%
75%75%
90%90%
93%93%
92%92%
93%93%87%87%86%86%85%85%
74%74%70%70%71%71%68%68%
79%79%
90%90%96%96%
90%90%89%89%
Occu
panc
y Ra
te
Occupancy Rate by Rental Size (LTM)
50th Percentile 66th Percentile 83rd Percentile
Shared Room Private Room Studio 1 Room 2 Rooms 3 Rooms 4+ Rooms0%
25%
50%
75%
100%
0%0%
59%59% 57%57% 59%59%
49%49%41%41%
45%45%
0%0%
73%73%
61%61%
74%74%
58%58%
49%49% 50%50%
0%0%
82%82%88%88%
82%82%
71%71%
62%62% 61%61%
Number of Bedrooms
Occu
panc
y Ra
te
How do we calculate this?Airdna's technology can determine what dates are actual Airbnb reservation versus which were made "unavailable" bythe host. We divide the total amount of booked days by the total number of days available for rent. The above occupancyrates show what size properties are seeing the most confirmed reservations and the least vacancy.
There must be at least six active rentals of each accommodation size to display comparative occupancy rates. If anysections of the graph above is blank, there is not enough data to calculate it. You can use Airbnb to view the calendars ofproperties in your area of interest to estimate occupancy rates.
Monthly RevenueMonthly revenue is our best estimate of revenue received from Airbnb bookings. Revenue includes cleaning fees. but notextra guest charges or other additional fees.
We determine revenue of each Airbnb property by looking at what the nightly rate for each available day is directlybefore a booking is made. We can not determine whether last minute discounts are made or what revenue is for bookingsmade outside of Airbnb.
Revenue
June's Revenue by Rental Size ($USD)
50th Percentile 66th Percentile 83rd Percentile
Shared Room Private Room Studio 1 Room 2 Rooms 3 Rooms 4+ Rooms$0
$6000
$12000
$18000
$24000
$1700$1700$2914$2914 $3807$3807 $3868$3868
$6165$6165
$11575$11575
$2134$2134$3170$3170
$4305$4305 $4868$4868
$7353$7353
$14895$14895
$2478$2478$3739$3739
$5001$5001$6530$6530
$9027$9027
$20346$20346
Number of Bedrooms
Reve
nue
June's Revenue by # Guests ($USD)
50th Percentile 66th Percentile 83rd Percentile
1-2 Guest 3-4 Guest 5-6 Guest 7-8 Guest$0
$2500
$5000
$7500
$10000
$2302$2302
$3797$3797$4287$4287
$6170$6170
$2983$2983
$4517$4517
$5737$5737
$7725$7725
$3807$3807
$5350$5350
$7644$7644
$8931$8931
Max Occupancy
Reve
nue
Revenue (continued)
Revenues - 83rd Percentile ($USD)
Private Room Studio 1 Room 2 Rooms 3 Rooms
JulyAugust
SeptemberOctober
November
DecemberJanuary
FebruaryMarch
April May June JulyAugust
SeptemberOctober
November
DecemberJanuary
FebruaryMarch
April May June$0
$3000
$6000
$9000
$12000
Reve
nue
- 83r
d Pe
rcen
tile
Jul2015
Aug2015
Sep2015
Oct2015
Nov2015
Dec2015
Jan2016
Feb2016
Mar2016
Apr2016
May2016
Jun2016 Total
Shared $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Private $1680 $2142 $1540 $1644 $1387 $1320 $1285 $1800 $2709 $2830 $3507 $2531 $24375
Studio $3200 $2788 $2514 $3045 $3285 $2615 $1137 $3994 $3388 $4265 $4060 $3764 $38055
1Bedroom
$4365 $4271 $3605 $4215 $3224 $3112 $3150 $3329 $4587 $5390 $5335 $5072 $49655
2Bedrooms
$3515 $3025 $3265 $4415 $4226 $3096 $2710 $3250 $5714 $6143 $5896 $5282 $50537
3Bedrooms
$5665 $5383 $4850 $7235 $6215 $4610 $3452 $4541 $7159 $8885 $7975 $6471 $72441
4+Bedrooms
$5546 $7433 $5144 $7512 $6850 $9567 $5580 $10990 $10096 $13260 $11500 $17115 $110593
Jul2016
Aug2016
Sep2016
Oct2016
Nov2016
Dec2016
Jan2017
Feb2017
Mar2017
Apr2017
May2017
Jun2017 Total
Shared $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Private $2640 $2292 $2065 $2325 $2051 $1888 $1883 $1870 $2896 $2983 $2887 $2478 $28258
Studio $2945 $2980 $2490 $2910 $2125 $1988 $1390 $1942 $3595 $3978 $3709 $3739 $33791
1Bedroom
$4930 $4352 $4974 $4389 $3599 $3575 $2973 $3496 $5440 $5767 $5709 $5001 $54205
2Bedrooms
$5234 $4147 $4390 $4546 $3934 $3956 $3092 $4349 $6936 $7441 $6840 $6530 $61395
3Bedrooms
$7786 $6291 $7842 $6601 $5714 $6048 $4398 $5828 $9985 $11296 $9770 $9027 $90586
4+Bedrooms
$14600 $12975 $15073 $15543 $11394 $14372 $10747 $16543 $21993 $23832 $20533 $20346 $197951
What is RevPAR?RevPAR stands for Revenue per Available Room. It is a performance metric widely used in the hotel industry. RevPAR iscalculated by looking at all available accommodations on a given day and divides the total revenue generated by the totalnumber of listings. RevPAR is the best indicator of seasonality and demand. By displaying the demand for vacation rentalsthroughout the year, you can use RevPAR to identify unexpected spikes in demand to increase your listing price far inadvance. RevPAR can also show you the best time to list your place, or uncover how weekends perform versus weekdaysand what local demand is during the holidays.
Weekly and Daily Demand
Seasonality - Weekly RevPAR (revenue per available room)
7/4 8/8 9/1210/17
11/2112/26
1/30 3/5 4/9 5/146/18
7/238/27
10/1 11/512/10
1/142/18
3/254/29 6/3
$0
$500
$1000
$1500
$2000
Week Ending
Seasonality - Daily RevPAR (revenue per available room)
Jul 1Aug 1
Sep 1Oct 1
Nov 1Dec 1
Jan 1Feb 1
Mar 1Apr 1
May 1Jun 1
Jul 1Aug 1
Sep 1Oct 1
Nov 1Dec 1
Jan 1Feb 1
Mar 1Apr 1
May 1Jun 1
$100
$200
$300
$400
$500
Pricing shown here provides an overview of how much the average Airbnb rental was able to charge this month. OurPricing Copilot product provides real-time forward supply and demand data (www.airdna.co/services/datafeed)
ADR = Is the Average Daily Rate that an Airbnb unit is booked for during the month. ADR is a standard metric used in thehotel industry and is a better measurement than price because it shows what price guests are actually paying vs. simplywhat price hosts are advertising.
An easy way to increase your vacation rental revenue is by adding a fold out couch and temporary sleepingaccomodations. One bedrooms make 20% more if they can accommodate 4 guests instead of just 2.
Average Daily Rate
Shared Room
Private Room
Studio
1 Bedroom
2 Bedroom
3 Bedroom
4+ Bedroom
$97$97
$157$157
$198$198
$267$267
$430$430
$934$934Average Daily Rate
1-2 Guests
3-4 Guests
5-6 Guests
7-8 Guests
9+ Guests
$210
$274
$369
$454
$750
Average Daily Rate
Max
Occ
upan
cy
JulyAugust
SeptemberOctober
November
DecemberJanuary
FebruaryMarch
April May June JulyAugust
SeptemberOctober
November
DecemberJanuary
FebruaryMarch
April May June$250
$300
$350
$400
$450
$292$292$301$301$300$300
$320$320$319$319$319$319
$344$344$336$336
$360$360$376$376
$365$365$356$356$370$370
$350$350$351$351$345$345$348$348$359$359
$331$331$346$346
$417$417$433$433
$421$421$402$402
Average ADR by Month
Airbnb Listing Optimization
Extra Fees and Discounts
Price and Fee Ranges
# Bedrooms # Listings Daily Price Cleaning Fee Security Deposit
Shared Room 2 Avg $467 - -
Private Room 98 $85 -$138 $21 -$38 $100 -$200
Studio 21 $164 -$208 $50 -$70 $200 -$200
1 Room 108 $200 -$252 $60 -$75 $200 -$250
2 Rooms 177 $273 -$365 $80 -$125 $250 -$300
3 Rooms 111 $399 -$498 $120 -$160 $250 -$450
4+ Rooms 70 $699 -$1000 $200 -$300 $500 -$500
Price range is for the 33rd and 66th percentiles
Additional Fee Usage
No Cleaning Fee No Security Deposit No Extra Guest Charge
Super Hosts 17% 46% 47%
Experienced Hosts 7% 43% 48%
Novice Hosts 11% 50% 55%
Super Host = Over 25 Reviews, Experienced Host = 10-25 Reviews, Novice Host = Under 10Reviews
As hosts get moreexperience they
tend to increase cleaningfees and remove securitydeposits. Act like a proand remove anyadditional fees outside ofcleaning.
Booking Discounts
Weekly Discount Monthly Discount
Top Area Hosts 24% off 36% off
Top State Hosts 29% off 39% off
Top National Hosts 27% off 37% off
Top 10% based on number of reviews
Weekly andMonthly Booking
Discounts for short-termrentals were once in the25% - 50% off range, butdue to the simplificationof the booking process onAirbnb, top hosts nowoffer minimal discountsfor extended stays.
Reservation Settings
Minimum Stay
1 Night 2 Nights 3 Nights 4 Nights 5-6 Nights 7+ Nights
Super Hosts 39% 45% 15% 0% 0% 0%
Experienced Hosts 25% 62% 11% 1% 1% 1%
Novice Hosts 25% 55% 14% 1% 1% 4%
Why is this important?Minimum stay requirements of over 2 nights will make achieving >90% occupancy rate difficult. Only set minimum stayrequirements if you're looking for bookings for a particular special event/holiday. Over 50% of Superhosts nationally haveno min stay requirement.
TipAirbnb now allows hosts to set different minimum night stays for any time period. It is highly recommended to set longerminimum night stays for high demand periods over three months in the future. This will improve your average bookingvalue, reduce vacancy during peak times, and minimize undesirable inquiries. Reduce your minimum night stay to 1 nightonly for dates in the next 30 days. View our blog for more details.
Instant Booking
Charleston
Super Hosts 16%
Experienced Hosts 12%
Novice Hosts 18%
Enable Instant BookAirbnb gives preferentialtreatment to properties withinstant book enabled. You willhaggle less, appear higher insearch results, and performbetter overall.
Cancellation Policy
Strict Moderate Flexible
Super Hosts 76% 21% 3%
Experienced Hosts 72% 21% 8%
Novice Hosts 68% 13% 18%
The majority of Super Hostshave a strict cancellationpolicy. Start with a flexiblecancellation policy andchange it to strict afterreceiving 10 reviews.Cancellations can kill yourprofitability.
Host Information
Host Responsiveness
Response RateDays Since LastCalendar Update
Super Hosts 99% 15
Experienced Hosts 98% 14
Novice Hosts 93% 16
Host Responsiveness is the single mostimportant determinant of successful
Airbnb host. It has been proven to be the largestinfluencer of booking conversions, Airbnb searchplacement, and overall listing views. If you areserious about becoming a Super Host, nothingless a 100% response rate is acceptable. If youare unable to respond to all messages withinone hour it is recommended you sign up for aservice to help manage your inquiries.
Host Experience
50+ Reviews25-49 Reviews10-24 Reviews1-9 ReviewsZero Reviews
7.7%
9.9%
10.2%
67.3%
Why is this important?80% of the hosts have less than 10reviews. A high percentage of host withover 10 reviews is a great sign of a HighPotential Area. % Host with 10+ Reviews:
High Potential = Greater than 30%Med Potential = 10% to 30%Low Potential = Under 10%
Ratings
Overall Rating
# of Listings 99 21 11 2 3
% of Listings 19% 4% 2% 0% 1%
Detailed Ratings
29403 South Carolina U.S.A.
Accuracy 4.84 4.75 4.76
Cleanliness 4.81 4.77 4.79
Commnication 4.94 4.89 4.90
Location 4.69 4.84 4.84
Check In 4.93 4.91 4.90
Value 4.72 4.78 4.76
Over 95% of listings currentlyhave a 4.5 or 5 star rating.Recent changes to the reviewprocess have made achieving5-stars more difficult. Look forratings to increasinglydifferentiate the mostsuccessful hosts.
Amenities
Yes No
Cable TV 51% 49%
Gym 2% 98%
Pool 2% 98%
Heating 96% 4%
Pets Allowed 28% 72%
Fireplace 9% 91%
Kitchen 94% 6%
Yes No
Washer/Dryer 82% 18%
Air Conditioning 98% 2%
WiFi 92% 8%
Free Parking 78% 22%
Smoking 2% 98%
Hot Tub 0% 100%
Breakfast 16% 84%
Percentage of Properties With Amenities A general rule of thumb foramenities in your area
Must Have = 80% or greaterShould Have = 50% to 80%Nice to Have = Under 50%
Top 10 Performing Listings
Below are the Top 10 performing listings in this area over the past 12 months (LTM). This list is ranked by total revenuesLTM, and total number of reviews LTM (must have at least 5 reviews). If your PDF viewer does not support clickable links,you can view these listing by adding the ID to http://airbnb.com/rooms/[ID]
ID TitleEstimatedAnnual Revenue Reviews ADR
Shared Room
Private Room
9789974 Perfect 1 Bedroom w Pvte Bath in great l $38545 84 $134
2262598 TOP RATED B&B BIG SOUTHERN BREAKFAST F $33886 44 $255
7239837 TOP RATED B&B BIG SOUTHERN BREAKFAST F $30593 8 $273
12422758 Idyllic Downtown Hampton Park Home $29900 13 $230
5073952 Charming Home with Paws $28636 252 $94
4098005 The Kingsolver Room @ The Annex $28252 143 $94
626135 Private bed bath in funky 30s bungalow $26676 163 $114
4099850 The Hemingway Room @ The Annex $26038 191 $94
10634458 Charleston Charm $25810 98 $142
11188656 DOWNTOWN SURF SHACK $24871 184 $74
Studio
5749587 ""The Studio"" Studio apt w Parking $35910 133 $153
14684054 Downtown Studio Loft $29448 31 $157
4815393 Private Studio Apartment Downtown LOCAT $23996 108 $156
14935139 Downtown at MUSC Upper King Street. 109 $23126 20 $148
10099985 Cozy Studio by Upper King St 249A $22950 35 $130
1941166 Karples View 65B 1 Bedroom Loft $20030 35 $185
14693378 Taste Charleston Lite Cozy Studio $19746 58 $123
12903717 Sunny Apartment on the Peninsula! $14889 20 $149
5352769 Private Carriage House Downtown $14665 29 $173
15902623 Stylish Downtown Loft Near Upper King St $14122 16 $124
Top 10 Performing Listings (continued)
ID TitleEstimatedAnnual Revenue Reviews ADR
1 Bedroom
695655 A Pirate's Life For Me Houseboat! $66114 110 $246
51665 Downtown Cottage with Pool and Courtyard $63592 100 $246
4021535 Charming Historic Home Private Courtyard $59170 184 $218
13641410 Beautiful Centrally Located Historic S $57337 25 $218
9059499 Downtown Home in Heart of Charleston $51614 27 $253
9906637 Modern Houseboat Downtown w Bikes $50665 54 $212
6755407 Historic Charming Carriage House in Cent $49851 93 $232
6760886 Walk2King Dwn Town Parking! Be local $48921 173 $168
11929061 Downtown Apartment with Roof Deck $48677 128 $150
8334788 Quaint Historic Carriage House in Center $48335 105 $227
2 Bedrooms
11065064 1 block off King St. Free parking. $126805 11 $501
5410503 The King Suite Trendy Loft in Heart of $71860 29 $549
14451762 71A Spring St 2 BR 1ba $69518 34 $346
14520567 Spacious pool table private deck loca $66285 36 $436
14711725 Near Everything Charleston Condo! $65830 34 $338
12911914 Luxury Home in Historic Charleston $65822 60 $298
4879340 Historic Modern 2BR 2B Apt. D'town! $63324 55 $310
9706013 Walk to it all Downtown Loft! $62640 27 $326
15283961 Casa Bella Boutique Historic Downtown $59842 5 $464
16706752 Urban Oasis Penthouse $57940 6 $568
Top 10 Performing Listings (continued)
ID TitleEstimatedAnnual Revenue Reviews ADR
3 Bedrooms
9877193 Historic Meets Hip $104610 45 $503
13075000 BEST LOCATION Classic Charleston Style $100604 31 $582
6761578 Limon Cello Historic Downtown $93495 14 $773
11850373 Downtown Beauty $91180 33 $383
10658885 Modern life in Downtown Charleston $88420 14 $489
6364039 Spacious Historic Home in the Heart of D $87395 75 $579
13412968 The Fenway Contemporary Cozy Home in Do $86788 10 $711
2406502 3 Bedroom Home in Downtown Charleston $85776 89 $427
9048529 Beautiful 3BR House Near King Street! $84595 56 $460
8775411 Cozy Historic Downtown House!! $77523 10 $438
4+ Bedrooms
13127150 Downtown accommodations for 20 $216955 5 $1456
9155656 Huge old Downtown Historic House $186752 28 $873
9134641 Great for Groups Historic Downtown $183010 23 $839
10853782 Poseidon Prime Historic Downtown $167598 9 $1180
1816525 Huge house that is great for groups $160317 9 $1121
13311555 The Marlborough Prime Historic Downtown $154619 8 $954
16724437 69A&B 71A Spring St 7 BR 4 ba $154026 5 $1213
15023359 71A&B Spring Street 5 BR 2.5 ba $146262 16 $1030
15299203 The Majestic Prime Historic Downtown $141985 6 $1495
11983228 La Bella Vita Historic Downtown $131655 19 $1005
Airdna Intelligence Report - 29403 - June 2017 © Airdna LLC - 2017 - All Rights Reserved
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