al centro del vortice: strategie di total brand experience
Post on 13-Dec-2014
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digital revolution
the world is connected
WORLDTRANS-FORMATION
storytelling is the new black
target is everywhere
people are moving faster
influencers are dead
SITUATION IS
GETTING SERIOUS…
big fishes enter local markets
vertical specialized
wider scope of agency spectrum
consulting giants invasion
system integrators entering the competition
NO MORE BORDERS
act for the new era
understand change
manage complexity
EMERGING NEW NEEDS
ALL YOU NEED IS
STRATEGY
trust
partnership
CHOOSE A REALSTRATEGIC PARTNER
multichannel
creativity
content
STRATEGY, NOWADAYS
human
TOTAL BRAND
EXPERIENCE
consistent
everywhere
always
love
brand
experience
RELEVANTCONTENTS
& DESIGN
THINKINGCREATIVITY
many voices
ECOSYSTEM
one message
MULTI CHANNEL
moment
place
way
RESEARCH INSIGHT STRATEGY REDWARDSCREATIVE
RISC
PESO
Gillette SAVES THE K.I.S.S.
Gillette SAVES THE K.I.S.S.
Gillette SAVES THE K.I.S.S.
Gillette SAVES THE K.I.S.S.
Gillette SAVES THE K.I.S.S.
AGILE SOCIAL
1CREATE
2PLAN
3BUY
4AMPLIFY
hit target audience 5
MANAGE6
REPORT
THE MEASUREMENT PATH
1
SET SPECIFICGOALS
WHO? WHAT? HOW MUCH?
BY WHEN?
SET KPISOUTPUT & OUTCOME
CHOOSE TOOLS AND METRICS &
DEFINE BENCHMARKS
ANALYSE THE RESULTS AND THE SALES/BUSINESS
IMPACT
USE MEASUREMENT INSIGHTS TO TRACK PROGRESS AND TO
IMPROVE PROGRAMS
23
4
5
Grazie.
KetchumVia Fatebenefratelli, 1920121 MilanoTel. o2 6241191-1
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