al madrassa€¦ · the current situation. the current situation. many students pay exorbitant fees...
Post on 19-Jul-2020
2 Views
Preview:
TRANSCRIPT
AL MADRASSAMaking Iraq’s school curriculum available to students online
THE CHALLENGE
1. Lack of quality educators in Iraq 2. Shortage of textbooks/education
resources for students 3. Limited classroom time because of
excess of government holidays, long commutes to school & safety issues frequently closing down schools
1. Shortage of physical schools2. Overcrowded schools (e.g.,
the average classroom has 60 students)
3. Inadequate/unsafe school infrastructure (e.g., mud, caravans, tents, etc.)
School infrastructure
Education quality
THE CURRENT SITUATION
THE CURRENT SITUATIONMany students pay exorbitant fees to take external, online courses and complete theireducation.
Lower income students cannot afford external courses and have trouble making it to schoolregularly, if at all. These students are not receiving enough education to attend college or findpromising employment opportunities.
Statistics about Iraqi education system:
70%30%
AB
STATISTICS
CATEGORIES NUMBERS* COMMENTS
Baccalaureate Students taking the final exams
261,434 students
Many of them far away from schools and they don’t attend in schools.
scientific section students 165,264 students
These students need courses and explanations because their subjects
require deep understanding..
literary section students96,170
studentsSome of their subjects depend on
understand and some other subjects depend on memorize.
Deficiency in the number of schools
9,000 schools
Government can’t build this many schools right now.
Schools lacking in drinking water and toilets 70% In addition of lacking in desks, books and
laboratories.
*Iraq's Central Bureau of Statistics
A. Students deprived of educationB. Students benefiting from education
Girls and women, 70% of the world’s internally displaced population, tend to be out of school at higher rates and have lower literacy rates than boys and men of comparable ages. In Iraq, school attendance are low for all displaced students, but more so for internally displaced girls. For example, in Najaf governorate, 81% of 15- to 17-year-old girls were out of school compared with 69% of boys of the same age.
UNESCO
There are 78,000 displaced students aged 7-17 years in Iraq
“Education is the most powerful weapon
which you can use to change the world.”
-Nelson Mandela
“Without the chance to study, an entire
generation is at risk.”-UN High Commissioner
for Refugees
Nothing is more impactful than
education.
“Humanity’s greatest advances are not in its discoveries, but in how those discoveries are
applied to reduce inequity”
-Florence Nightingale
WHY?
OUR SOLUTIONAl MADRASA
OUR SOLUTION
Enables students to access education remotely through an online platform that provides high
quality and affordable educational courses based on the Iraqi curriculum from the Iraqi Ministry of
Education that is interactive, practical and FUN!
Al MADRASA..
HOW AL MADRASA WORKS
Download Induction Sign up Activation Trial period Upgrade to premium Enjoy!
Open the website (Almadrassa.com) or download the app
Information on Al Madrassa’s purpose, vision, and founding team
Sign up with your name, grade, section, username, password, email/phone number
Activate your account with a code sent to your email or phone number
Free trial includes access to one chapter for each subject as well as Islamic Studies
Pay the fees for the enrolled subjects for a whole year.
Study with our platform with real mentor support and many interactive features
모바일이미지
FEATURES
Several interactive ways of learning.
Assessment after each lesson to make sure that the objectives of the lesson have been achieved.
Online mentors can answer any questions
Platform for crowd-sourcing questions to the Al-Madrassa learning community
Appearance of the lesson on AL MADRASA
Next lesson
I’m done
Questions need helpAsk question
Direct question
AL MADRASA community
Number of your answers
Search Lesson’s name The index
Studying with you
Subject specific study groups within the site.
FEATURES
Share study materials via social networks
Free trial period and discounts for enrolling in more than one subject.
Ways to follow-up with students and motivate them.
Communication with parents by sending them weekly report via email about the progress of their son/ daughter
Appearance of the lesson on AL MADRASA Access Al-Madrassa from computers,
mobile phones and tablets
Learning streakSubject’s name Velocity
www.ALMADRASA.com
WHY USE IT?
Low fees for courses compared
with traditional courses
Save moneyFlexibility for
students to study whenever and
wherever he/she pleases without the
need for transportation.
FreedomReduce exposure of
students to accidents as a result of bad
security in/on the way to schools.
SafetyEnable those going
through displacement access to high
quality education.
Meet the needPotential for students to
complete their curriculum faster and get ahead.
Accelerator
CUSTOMER SEGMENTS
In the beginning we will target and focus on displaced and host community baccalaureate students in the most densely populated provinces (Erbil, Baghdad and Mosul); research shows that these three provinces make up about 130,717 students.
Primary market
• Students of the rest Iraq’s governates.• Students who don’t attend in schools and they just want to do the final exam.• Iraqi’s students who live abroad and want to study Iraqi curriculum.• Students who suffer from physical disabilities and It is difficult for them to walk.
A secondary market could be:
KEY ACTIVITIES
Contract with professional Full StackWeb Developer.
Web Developer
Create the online education platform.The platform
Contact and contract with teachers toplan and prepare educational materialsand upload them on the site.
Teachers
Contract with videographer and editor.
videographer
Release and publish the platform.launch
Contact and contract with successfulmentors.
Mentors
Make announcements / advertisementsfor the site.
Advertising
Create a payment portal to receivemoney from enrolled students byelectronic payment (e.g., Master card,PayPal, Zain cash, Asia hawala) or bytransfer money through transfer offices .
Profits
KEY PARTNERS
Humanitarian organizations especially those focused on education. We expect they will provides us with financial funding in the beginning.
Well known websites and pages on social media. We expect that they will promote our site to help us reach the maximum numbers of targeted students
1
2
CUSTOMER RELATIONSHIP
Make students feel comfortable andinteract with the site through excellentonline educational services
Continuously improve the site through student feedback
Create trust with the community anddevelop a good reputation andrelationship with our students
Provide a low cost, high quality service,appropriate for all types of learners andavailable at all times so we can savestudents money and solve thetransportation problems associated withIraq’s physical schools
1 2
3 4
KEY RESORCES
Staff members Equipment• Full Stack Web Developer.• Android apps developer.• IOS apps developer.• Qualified & attractive teachers.• Professional video editor.• Smart mentors.
In the 3rd year:• Communication, marketing, observing
and evaluation and analyst officer.• HR, low & accounting officer.
• 3 Cameras.• 3 Smart board.• 3 Mic and recording device.• Iraqi curriculum books.• Laptop, Smart Android and IOS
phones.• Master card and PayPal.• Premium GitHub account.• 1-2 TB Google Drive storage.In the 2nd year:• Accounting system.• Barcode reader.
SUBJECTS OVERVIEW
First subjects launched
• Mathematics
• English
• Arabic
• -
• English
• Arabic
• Physics
• Chemistry
• Physics
• Chemistry
• MathematicsSecond subjects launched
Third subjects launched
Fourth subjects launched
• Islamic Studies
• Economics
• Islamic Studies
• Biology
• Islamic Studies
• -
• -
• -
• -
• -
• -
• History
• Geography
• Economics
Applied Sciences Biological Sciences Literary
• Mathematics
• English
• Arabic
FIRST YEAR IMPLEMENTATION STRATEGY
4 months before release 1st 4 months of release 2nd 4 months of release
3 teachers 3 teachers 3 teachers3 video-editor 3 video-editor 3 video-editorFull Stack Web Developer.full time
Full Stack Web Developer.full time
Full Stack Web Developer.full time
Android & IOS apps developer
- -
- 6 mentors 12 mentors
Prepare the platform and materials for 3 subjects within the first 3 months then release the website with the 3 subjects and observe and evaluate the process for a month, then start for preparing another 3 subjects for 3 months and observe and evaluate the process for a month, and so on.
NOTE: all scientific section’s materials will be prepared by the end of the first year
First year financial projectionsSubjects No. of students* Price of Subject Revenue - 12 months
Math 872 $49 $42,728 English 1308 $39 $51,012 Arabic 1308 $39 $51,012 Physics 872 $39 $34,008 Chemistry 872 $39 $34,008 Math (Letr.) 436 $39 $17,004 Economics 436 $39 $17,004 Biology 436 $39 $17,004 Islamic studies 1308+ Free (advertisement) -
Total Revenue $263,780
Items First 3 months First 12 monthsCreating website $10,620 $26,435
iOS / Android apps $1,324 $1,324 Video editor $4,500 $40,500
Teachers $15,000 $45,000 Mentors - $36,000
Advertisements $1,700 $5,000 Smart board $1,200 $1,200
Video Cameras $1,200 $1,200 Premium GitHub account $63 $252
1TB Drive Storage $100 $100 Curriculum $50 $50
Bank accounts $500 500Internet $150 $600
Transportation & accom. $1,260 $2,520 Total cost $37,667 $160,681
REVENUE COSTS
First year revenue:-First year cost:
First year profit:
$263,780-
$160,681
$103,009
* Projected number of students assumes we capture 1% of target segment in Iraq’s 3 biggest provinces
Long term vision• The site will involve educational courses for all stages of high and
secondary schools• Targeting all Iraqi provinces and increasing numbers of registered
students more than 5% of the total number of Iraqi students• Obtaining official recognition of the site by the Ministry of
Education and UNICEF
Three year outlook
Five year outlook
• The site will involve educational courses for every stage and for every material
• Expand outside of Iraq to other Arabic speaking countries
• Gamification of the site – adding points and prizes for finishing assessments/watching videos to keep learning fun and interactive
Our Team
Muataz AzizMuataz Aziz is an architect, programmer, graphic
designer, and entrepreneur who has lived as a refugee for 8 years and he is now internally
displaced person. He is forced to study in many provinces and countries. He studied at four different universities in different places to obtain a bachelor's
degree. He has the determination for helping the society to get everyone his/her right to education.
Dina AzizDina Aziz is M.B.A graduated specialized in
strategic management about Characteristics of Anti-Fragile organization and it's role in crisis management. She has a university teaching
validity. She has experience in web developingand she has many courses and contributions to
teach children and teenagers. she also suffered from the asylum and displacement.
THANK YOU!
top related