al majd overview

Al Majd TV NetworkThe Leading Halal Edutaining Network

A TV Station for Every EyeToday more than ever, viewers can choose which TV station to watch based on their needs, desires, and aspirations

KSA vs. Media• Conservative channels are highly valued in Saudi Arabia• Religion is the main aspect of life in KSA, therefore it earns a lot of recognition when expressed properly on TV

Why AL Majd is considered a perfect fit?

AL Majd channels Educate, Entertain, and Inspire, without crossing the lines of ethics, morals and religious considerations

Our Characteristics

• Entertaining

• Family Focused

• Credible

• Educational and Purposeful

• Innovative & Unique

• Sensitive to social taboos

• Respectful of the Islamic culture

• Aligned with the Islamic Values

• Compliant with the Shari’a

Al Majd TV, the Appealing Halal Screen

“Our Story”

Vision of Al Majd TV NetworkWe aim to be the leading Arabic satellite network offering purposeful media which is both Credible and Entertaining .

Mission of Al Majd TV NetworkOur mission to create Innovative & Purposeful, content that embodies the spirit of Islamic authenticity and modernity through a Halal-friendly viewing experience.

Glimpse of our history:We began broadcasting on the 6th of November 2002, 3 Free to air channel. In 2005 Al Majd TV created their own Network of 9 Channels and in 2010 Expanded to 13 various purposeful channels, covering all aspects of Halal Entertainment. ALL on the One Decoder dedicated for Al Majd TV channels.

Our Network of Channels:

TV Mapping (Halal and specialty)

Relaxed

Conservative

GeneralNiche

Al Majd Audience & Reach

Target Audience• Families• Housewives• Children• Youth

Our Loyal Viewers410,250 subscribers In Saudi Arabia Al Majd TV.“Based on smart cards delivered to Irdeto B.V.”

With the Average of 6 persons per household in KSA – Your Brand is reaching

– 2.5 Million person

Subscribers Split

Central Region Western Region

Northern Region

Southern Region

Eastern Region 0

20000

40000

60000

80000

100000

120000

140000

160000

180000

200000

182250

8500059000 51000

33000

Al Majd TV Decoder Split in KSA

How Al Majd interacts with its viewers

In addition to Al Majd official platforms, Al Majd lovers even created pages and accounts related to the station, such as Fatat Al Majd or Mouhiby Al Majd.

YouTubeMore than 2,150,000

views.

TwitterMore than 10,830,000

tweets read.

FacebookMore than 7,300,000

views.

Al-Majd Web

More than 20,200,000

visitors.

Al-Majd Society

More than 500,000

views.

Insights on Al Majd and the Community

If a satellite dish of a household didn’t have the Al Majd Logo, an elder man in the central area of KSA would request the man of the house to replace it with Al Majd TV. Fathers prefer products advertised on Al Majd TV, trusting them to be Halal-friendly.

Kil Youm Siyara during Ramadan generated 10,000 calls per minute as per STC numbers. Al Majd TV gave away 30 cars, but didn’t charge any call, because it wasn’t perceived as Halal.

Al Majd TV played a key role in bringing back the trust to Danish products facing boycott from the public.

Insight on Al Majd and the Community

Al Majd TV does not just reflect the heart and soul of the community. It is a community on its own…

Our Promise• Exclusive & Unique Reach of Audience• ZAP FREE Channel • Dedicated Viewers • Viewers Loyalty • Highly Interactive • Brand credibility • Achieves an incremental reach on your plan

“Our Programs”

Program Sponsorship - Product Integration

• 95% Of the Al Majd TV programs are made in house, which means all 95% of the programs are available for sponsor or Integration.

• We are certain that there is a program that will be a perfect fit for your brand to either sponsor or have a product integration within the program

Programs Types:Comedy Series Talk ShowCooking Show Game ShowFamily Show Adventure showMedical Show News Show Drama Series Kids show

Family Show Dardasha Ousarieh: A show that discusses contemporary family issues, hosted by consulting specialists. In each episode a general topic of targeted household issues is risen and discussed over the show.

Ladies ShowBawh El Banat:It is the first of its kind to specifically address the issues and concerns of Arab Islamic girls.

Cooking ShowAttayeb: Cooking show Presented by a renowned Lebanese Chef, the program offers a wide variety of Eastern and Western cuisines, methods of preparation and design also, which makes it ideal for house wife’s.

The News Al Nashra Al Ikhabrieh:There are 3 News episodes per day to cover all the events happening during the day in the Kingdon and World wide. Bringing live cover stories and unfolding new ones as they happen.

Talk Shows Al Jawab Al Kafi:Al Majd’s opinion poll program related to religion and daily life subjects.