albert seltz albert seltz. history: –different periods: 0 to today –famous people: bartholdi,...

ALBERT SELTZALBERT SELTZ

• History:– Different Periods: 0 to today– Famous People: Bartholdi,

Gutenberg, Calvin

• Heritage:– Architecture– Fortified Castles– Religious Heritage– Factory: Beer, Fisher, Kronenbourg

• Gastronomy:– Famous dish: Choucroute, Tarte

Flambee, Munster Cheese, Charcuterie, Foie Gras

– Restaurants: 3 stars Michelin l’Auberge de l’Ill, Au Crocodile

ALSACEALSACE

Culture

• Climate: Continental• Topography: Mountains &

Valleys• Superficy: 120 km long, 10km

wide• 15,000 ha• Production: 160,000 Million

bottles• Producers: 1,000• Grapes: 7 authorized varietals• 5 Appellations

Culture Grapes / Regions

ALSACEALSACE

• History: in Mittelbergheim Since 1576, 14th Generation

• Artisan Winery: 12ha/100,000 bottles• Vineyards: Sust. Organic, Low yields• Vinification: Non-Interventionist• Core Product: Sylvaner• Wines: 3 Segments, 9 sku

– Reserve Wines:• Sylvaner de Mittelbergheim• Riesling Reserve• Gew. Reserve• Pinot Blanc Reserve

– Grand Cru:• Sylvaner Sono Contento V.V.• Riesling Zotzenberg• Gew. Zotzenberg

– Late Harvest:• Sylvaner Colline Aux Poiriers• Pinot Gris Selection des Grains Nobles

ALBERT SELTZALBERT SELTZ

Culture Grapes / Regions Producer

PINOT BLANC

Producers Regular Price Sale Price

Hugel Cuvee Gentil $ 12.99 $ 10.99

Trimbach $ 12.99 $ 10.99

Albrecht Lucien Cuvee Balthazar $ 12.99 $ 9.99

Beyer Leon $ 12.99 $ 10.99

Lorentz Gustav $ 12.99 -

Kuentz-Bas $ 13.99 $ 11.99

Paul Blanck $ 14.99 $ 12.99

Mure Rene $ 14.99 $ 11.99

Schlumberger Domaine $ 14.99 $ 10.99

Albert Seltz $ 14.99 $ 12.99

Deiss Marcel $ 15.99 $ 13.50

Albert Mann $ 16.99 $ 14.99

Bott-Geyl $ 16.99 $ 12.99

Kreidenweiss Marc $ 19.99 -

Boxler $ 22.99 $ 18.99

BRAND ANALYSISBRAND ANALYSIS

Culture Grapes / Regions Producer

Market Position: Just above the major brands Hugel, Trimbach, Albrecht, Leon Beyer…. And with the boutique

Alsace producers like Deiss, Blanck, Rene Mure, Albert Mann...

New comer, smaller house, alternative to the usual, great quality

Brand Analysis

GEWURZTRAMINER

Producers Regular Price Sale Price

Lorentz Gustav $ 14.99 -

Albert Seltz 15.99 13.99

Trimbach $ 15.99 $ 13.99

Albrecht Lucien $ 15.99 $ 10.99

Beyer Leon $ 16.99 -

Mure Rene $ 17.99 -

Hugel $ 19.99 $ 17.99

Paul Blanck $ 19.99 $ 16.99

Albert Mann $ 19.99 $ 15.99

Schlumberger Domaine $ 21.99 -

Boxler $ 24.99 -

Kuentz-Bas $ 27.00 -

Market Position: High On-Premise and retail opportunities.

90% of basic Gewurztraminer Alsace growers on the national market are selling this varietal between

$15.00 and $20.00 Retail.One of the best value Gew. on the market.

RIESLING

Producers Regular Price Sale Price

Lorentz Gustav $ 13.99 -

Trimbach $ 14.99 $ 12.99

Albrecht Lucien $ 14.99 $ 11.99

Kuentz-Bas $ 14.99 -

Bott-Geyl $ 14.99 $ 12.99

Albert Seltz $ 14.99 $ 12.99

Beyer Leon $ 16.99 $ 14.99

Hugel $ 16.99 $ 12.99

Mure Rene $ 17.99 $ 14.99

Schlumberger Domaine $ 17.99 $ 14.99

Paul Blanck $ 18.99  

Boxler $ 31.99 $ 28.99

BRAND ANALYSISBRAND ANALYSIS

Culture Grapes / Regions Producer

Market Position: Good Value wine, in the same price

range with Trimbach, Kuentz-Bas, and Lucien Albrecht.

GREAT PRICE/QUALITY RATIO

Brand Analysis

Market Position:

It should be our niche varietal, eclectic type but approachable. Our direct competitors in price and

quality are: Used to be 1st Pierre Frick (No Importer) and 2nd Domaine Ostertag for basic

Sylvaner. Albert’s wine will be in between in terms of price.

SYLVANER

Producers Regular Price Sale Price

Pierre Frick $ 11.99 -

Domaine Schlumberger $ 13.99 -

Albert Seltz $ 14.99 12.99

Barmes-Buecher Rosenberg $ 15.99 $ 11.99

Domaine Ostertag (V.V.) $ 17.99 $ 14.99

Domaine Weinbach $ 17.99 -

Domaine Dirler-Cade $ 19.99 -

• Goal:– 3,000 cases national

• Promotion:– Sylvaner Trip, target Press and Key accounts

• May (2) markets• September (2) markets

• Introduction:– Zotzenberg Grand Cru Sylvaner 2005 in April– Sono Contento Vertical ’95 to ’01 in NJ in March– Reserve Wines 2006 vintage, all in April

• Pricing:– No Increase during 2007!!!!

2007 PLAN2007 PLAN

Culture Grapes / Regions Producer Brand Analysis 2007 Plan