alfresco day amsterdam 2015 - "digital transformation in the netherlands", idc

Digital Transformation in the NetherlandsThree Things to consider when launching ECM

Jan van Vonno, Senior Analyst, IDC

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Document Manager - Wind industry

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Dieter Zetsche,Chairman of Mercedes-Benz owner DaimlerAG

“There is tremendous opportunity from the convergence of the West Coast technology and the auto industry with its huge technology depth”

IDC’s 3rd Platform:Driving IT Innovation & Growth through to 2020

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“By the end of 2017, two thirds of the CEOs of the G2000 enterprises will have digital transformation (DX) at the center of their corporate strategy”

Digital Transformation is a CEO priority

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Paul Polman, CEO Unilever

Pieter Elbers, CEO KLM

Frans van Houten,CEO Nestlé

‘The digital revolution will continue to change lives and businesses at an increasingly

fast pace’

‘The answer is in combining technology and hospitality’

‘Philips has risen to the challenge by setting up a digital

innovation laboratory’

Top Business Initiatives in the Netherlands

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Looking out to 2015, what will be your organization's top business initiatives?

n = 69; Total percentage selectedSource: IDC NL CIO Agenda, 2015

4,8%

4,8%

4,8%

4,8%

5,3%

6,3%

6,3%

7,2%

10,1%

11,6%

13,0%

20,3%

Structural change to generate sales growth

Market expansion (e.g. offices & segments)

Hiring and retaining talent

Training and development of employees

Regulatory compliance

Invest in sales & marketing

Improve loyalty & customer satisfaction

Leverage IT to gain advantage

Invest in R&D

Driving digital transformation

Overall cost savings

Operational efficiency and improve productivity

In 2015, costs are still driving business agendas, but digital transformation is coming…

Visions, but not Only VisionsIdea Bank / ATM-on-Demand in Warsaw Improving Operations

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Big Data &

Analytics

Manageability /

governance

Cost

Companies want to embed cloud into their existing infrastructure

Customers expect continued cost

savings to reinvest in innovation

Companies need to manage cloud use holistically

Companies need cloud to drive new revenue streams

What Are Organizations Looking For?

Innovation /

flexibility

Infrastructure

Modernization

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The Content Continuum

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Simple file sharing; FTP replacement

Team collaboration, workspaces Project management

Automation of document-centric

business processes

System of record; part of compliance

infrastructure

File Sync & Share (FSS)

Team Sites

Structured Collaboration

Document Management

Enterprise Content

Management

Unstructured Collaboration-Centric

Case ManagementTeam Collaboration

Mix of unstructured/structured

Structured Content-Centric

ECM (Document & Records Management, Capture)Automating Content-Centric Business Processes

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2010

Siloed CM applications, departmental solutions

2005

Business Process Automation and Governance & Compliance Drive Pervasive Use

2015

Integration APIs, Web Services

Case management frameworks, templates

Packaged industry, LOB solutions

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Relatively high penetration in larger organizations

Growth Has Slowed

Growing awareness that quality of business processes impacts customer experience

Strong ROI

Native cloud vendors seeking to fill basic content services

Emerging Vendors

13

ECM Market Dynamics

14

Choose your ECM Cloud

1

3 Actions to Prepare for “Digital Transformation”

Keep It Real

2

StayBold

3

Technology investments in the Netherlands

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0 5 10 15 20 25 30 35 40

VirtualizationOther

CollaborationSocial Media

DesktopCloud - IaaS

Cloud - PaaSService Quality Improvement

SecurityBig Data / Analytics

MobilityCloud - SaaS

Total for 1 Total for 2 Total for 3

n = 69; Top 3 investment areas; ranked by top prioritySource: IDC NL CIO Agenda, 2015

What are your most important technology investments in 2015? (1st, 2nd and 3rd)

Cloud SaaS deployments are a top priority

End User Perspective: Organizations Looking to Adopt More Types of Cloud Services

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Hosted Private Cloud

Public Cloud

In-house Private Cloud

Hosted Private Cloud

Public Cloud

In-house Private Cloud

Today In 24 Months

73% of cloud users only using one or two deployment models

27% of cloud users have already deployed all three models

27% of cloud users plan to use only one or two deployment models

73% of cloud users plan to deploy all three models

Respondents with <50% of IT budget in Cloud

Respondents with >50% of IT budget in Cloud

Focus on Hybrid and Manageability

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0% 10% 20% 30% 40% 50%

End-to-end Cloud SLAs and QoSCloud APIs

Enterprise app storesBig Data and Analytics

ERP in the CloudCloud for test and backup

Implementing private CloudsOrchestration

Unified MessagingBusiness Apps in the Cloud

Cloud DatabasesCloud capacity management

Hybrid CloudCloud service integration and management

Cloud security

1st 2nd 3rd

What are your main cloud priorities in 2015? (1st, 2nd and 3rd)

Hybrid a close second as a number one priority

Managing capacity vital

Firms looking to drive applications to the cloud

n = 805; Top 3 cloud Priorities; ranked by total frequencySource: IDC, Services Survey 2015

The Hybrid Cloud Doesn’t Exist...Or Does it?

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Nobody Starts From Scratch

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The things I must runThe rules I must abide toThe investments I made

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3 Technology Models

N- number of Usage Cases

Is Hybrid Cloud a Myth?

Application ApplicationApplication

SaaSApplication

Different Hybrids for Different Environments

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Separate Environments

A) Application Level

B) “Bursting” IaaS

C) Data Tunnels

Application

Application

Application

Application

Application

DATA

Application

DATA

The Hybrid Concept Requires More Education

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0% 10% 20% 30% 40%

Other / Don't know

A. An environment with multiplehypervisors

B. Subscription to multiple externalcloud services

C. Management of various ITresources with same service catalog

D. An environment where workloadsare portable/"burst"

E. Distinct cloud infra, linked for fordata portability

F. A mix of Public Cloud and dedicatedIT (virtualization and Private Cloud)

NA

Wea

kW

eak

Bol

dB

old

Bol

dW

eak

Rest of the World

European Resp.

Source: IDC CloudView Survey, December, 2014, n=933 Europe IT respondents

53% agreed to weak(er) definitions of hybrid cloud

44% went for the bolder concepts

Three ECM Hybrid Models in Enterprises

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Sync cloud repositories with on-premises repositories

Access on-premises repositories using cloud applications

Temporarily scale-up storage / workflow capacity using the cloud

1

2

3

24

Choose your ECM Cloud

1

3 Actions to Prepare for “Digital Transformation”

Keep It Real

2

ECM: Plans for Case Management

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33% implementing, evaluating, or

planning

Source: ECM Strategy Survey, User Needs and Strategies, April 2014 (Doc # 247836)

Strong growth in SMB markets!

ECM: Strong Interest in Records Management

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Q. Are you currently using/planning to use records management software?

40% implementing,

evaluating, planning

Source: ECM Strategy Survey, User Needs and Strategies, April 2014 (Doc # 247836)

IoT will be a strong driver here

ECM: Expansion to Additional Departments

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Q. What additional departments will start to use your ECM system(s) in the next 2 years?

Source: ECM Strategy Survey 2013, User Needs and Strategies, April 2014 (Doc # 247836)

IT budget shift to Lines-of-Business

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n = 69; Top 3 investment areas; ranked by top prioritySource: IDC NL CIO Agenda, 2015

What percentage of IT budget is currently shared with other LoB?

0%5%

10%15%20%25%30%35%40%45%

N/A 0 - 9 % 10 - 19 % 20 - 29 & 30 - 39 % 40 - 49 % More than50 %

Increase buy-in from Lines of Business

Most important content management functions

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20% 25% 30% 35% 40% 45% 50%

Video, audio and image analysis

Information governance

Reporting and usage analytics

Collaboration features (sharing,…

Integration with webportal and…

Storage scalability

Fast file rendering

Mobile rendering and access

Identity and access management

Workflow automation

Intelligent search

Integration with enterprise systems

n = 256; Top 3 investment areasSource: IDC WEM Survey, 2015

30

Choose your ECM Cloud

1

3 Actions to Prepare for “Digital Transformation”

Keep It Real

2

StayBold

3

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Document Manager - Wind industry

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Jan van VonnoSenior Research Analyst, European Software

Phone: +31 629 550 963Email: jvanvonno@idc.com