all things seo - january 2014 nashville hubspot user group presentation

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All Things SEOpresented by

Katie Redmond

Why is someone at a marketing agency

teaching you about SEO?

What is inbound marketing?

Inbound Marketing is about attracting visitors to your website, converting those visitors into leads, and

ultimately closing customers.

Keywords

On-Page SEO

On-Page SEO - The Details

URL Structure

Title Tag

Meta Description

Header Tags

Alt Text

Page Content

Internal Linking

The SEO File Cabinet

Title Tag

Title Tag

Meta Description

Meta Description

H1 Tag

H1 Tag

H2 - H6 Tags

H2 - H6

Contents

Title - Best Pizza in Nashville

H1 - Fruit Coupons

H2 - Botox for Children

Page Content - Where to Buy A Dolphin

Welcome to Brownsville

Delicious Breakfast

Go Bruins!

We’re Online

Bad Headers

Brownsville, Indiana Bed and Breakfast

Brownsville B&B Amenities

Things to Do in Brownsville, IN

Brownsville Bed and Breakfast Reservations

Brownsville, Indiana Bed & Breakfast

Good On-Page SEO Example

Nashville Airport Parking

Parking Rates at the Nashville Airport

Short Term Parking

Long Term Lot

Economy Lot

Valet Parking

On-Page Guidelines

Page Title - 70 characters long

Meta Description - 146 to 160 characters long

H1 - 1 per page, brief but descriptive

H2 - 2 to 6 per page

H3, H4, H5, & H6 - number per page varies depending on page length

Important note - all of the above should be unique from one another!

Finding Keywords

ÜberSuggest.org

Google Adwords Keyword Planner

HubSpot’s Keyword Tool

Using Google to Find Keywords

What…

When…

Where…

How…

Why…

PIZZA

HubSpot’s Keyword Tool

HubSpot’s Page Performance Tool

Building Links

QUALITY

QUANTITY

“But how do I build quality links???”

Great Website

Valuable Pages

Networking

The End!