amazing results from smartphone food photography · 2014-07-03 · sna anc boston ~ july 2014...

SNA ANC Boston ~ July 2014

Amazing Results from

Smartphone Food Photography

July 15, 2014 ~ 10 am and 2:15 pm Dayle Hayes, MS, RD Nutrition for the Future, Inc.

SNA ANC Boston ~ July 2014

• Describe essentials of Smartphone food photography (background, lighting, contrast, etc.) in school settings.

• Discuss food photo pitfalls to avoid in school meal photos (faces, sanitation no-nos, messiness, yuck factor, etc.).

• Optimize your use of Smartphone photos in multiple social media channels.

OBJECTIVES

SNA ANC Boston ~ July 2014

SNA ANC Boston ~ July 2014

• Cheerleader for Excellence in School Health & Child Nutrition • Consultant to agencies, organizations & districts nationwide • 2013 Montana School Nutrition Professional of the Year (MT SNA) • 2012 Silver FAME winner (SNA) • Facebook

School Meals That Rock

• Twitter @SchoolMealsRock

• Pinterest SchoolMealsThatRock

• Blog SchoolMealsThatRock.org

Dayle Hayes, MS, RD

SNA ANC Boston ~ July 2014

DISCLOSURE • Board Member/Advisory Panel

– Kellogg’s Breakfast Council – American Association of School Administrators (AASA) Breakfast Advisory Council

• Consultant – US Department of Agriculture and Team Nutrition Program – Multiple state departments of education and agriculture – Idaho Barley Commission – Mushroom Council – American Egg Board – CLIF bar – Chobani Yogurt

• Speaker’s Bureau – National Dairy Council and state/regional dairy councils – National Cattlemen’s Beef Association and state beef councils

SNA ANC Boston ~ July 2014

Amazing Results

from Smartphone

Food Photography

SNA ANC Boston ~ July 2014

PROMOTING

YOUR PROGRAM

SNA ANC Boston ~ July 2014

It’s All About

YOUR PHOTOS

SNA ANC Boston ~ July 2014

Putting Your

Smartphone to Work for YOU

SNA ANC Boston ~ July 2014

School Meal Detractors

SNA ANC Boston ~ July 2014

SNA ANC Boston ~ July 2014

SNA ANC Boston ~ July 2014

School Meals That Rock

SNA ANC Boston ~ July 2014

School Meals That Rock

SNA ANC Boston ~ July 2014

@SchoolMealsRock

SNA ANC Boston ~ July 2014

One PHOTO is worth

a 1,000 words & 10,000+ views

SNA ANC Boston ~ July 2014

One PHOTO

Farm-to-Cafeteria 2014 ~ School Meals That Rock

SNA ANC Boston ~ July 2014

What You Need to Take

GREAT School Food Photos with Your Smartphone

SNA ANC Boston ~ July 2014

What you need to start …

– Quality food – Smartphone – Students/customers – Permission

SNA ANC Boston ~ July 2014

What you need to get better …

– PRACTICE – PRACTICE – PRACTICE

SNA ANC Boston ~ July 2014

SIX THINGS To Focus on Every Time

You Take a School FOOD PHOTO

SNA ANC Boston ~ July 2014

SIX THINGS 1. Background 2. Quality 3. People 4. Lighting 5. Contrast 6. FOCUS

SNA ANC Boston ~ July 2014

SIX THINGS

1. Background

Check out what’s there or make your own.

SNA ANC Boston ~ July 2014

BACKGROUND

Farm-to-Cafeteria 2014 ~ School Meals That Rock

SNA ANC Boston ~ July 2014

BACKGROUND

Farm-to-Cafeteria 2014 ~ School Meals That Rock

SNA ANC Boston ~ July 2014

BACKGROUND

Farm-to-Cafeteria 2014 ~ School Meals That Rock

SNA ANC Boston ~ July 2014 Farm-to-Cafeteria 2014 ~ School Meals That Rock

BACKGROUND

SNA ANC Boston ~ July 2014 Farm-to-Cafeteria 2014 ~ School Meals That Rock

BACKGROUND

SNA ANC Boston ~ July 2014

BACKGROUND

SNA ANC Boston ~ July 2014

SIX THINGS

2. Quality

High quality – fresh & as hot/cold as possible.

SNA ANC Boston ~ July 2014 Farm-to-Cafeteria 2014 ~ School Meals That Rock

FOOD QUALITY

SNA ANC Boston ~ July 2014 Farm-to-Cafeteria 2014 ~ School Meals That Rock

FOOD QUALITY

SNA ANC Boston ~ July 2014 Farm-to-Cafeteria 2014 ~ School Meals That Rock

FOOD QUALITY

SNA ANC Boston ~ July 2014

FOOD QUALITY

SNA ANC Boston ~ July 2014 Farm-to-Cafeteria 2014 ~ School Meals That Rock

FOOD QUALITY

SNA ANC Boston ~ July 2014

FOOD QUALITY

SNA ANC Boston ~ July 2014

SIX THINGS

3. People

Every detail is critical, so is permission.

SNA ANC Boston ~ July 2014 Farm-to-Cafeteria 2014 ~ School Meals That Rock

PEOPLE

SNA ANC Boston ~ July 2014 Farm-to-Cafeteria 2014 ~ School Meals That Rock

PEOPLE

SNA ANC Boston ~ July 2014

PEOPLE

SNA ANC Boston ~ July 2014 Farm-to-Cafeteria 2014 ~ School Meals That Rock

PEOPLE

SNA ANC Boston ~ July 2014

PEOPLE

SNA ANC Boston ~ July 2014 Farm-to-Cafeteria 2014 ~ School Meals That Rock

PEOPLE “There is no greater insight into the future

than recognizing we save our children, we save

ourselves.” Margaret Mead

SNA ANC Boston ~ July 2014

SIX THINGS

4. Lighting

Fluorescent is difficult, natural light is in.

SNA ANC Boston ~ July 2014

LIGHTING

SNA ANC Boston ~ July 2014

LIGHTING

SNA ANC Boston ~ July 2014

LIGHTING

SNA ANC Boston ~ July 2014

LIGHTING

SNA ANC Boston ~ July 2014 Farm-to-Cafeteria 2014 ~ School Meals That Rock

LIGHTING

SNA ANC Boston ~ July 2014

SIX THINGS

5. Contrast

Go with bright primary colors in food & trays.

SNA ANC Boston ~ July 2014 Farm-to-Cafeteria 2014 ~ School Meals That Rock

CONTRAST

SNA ANC Boston ~ July 2014

CONTRAST

SNA ANC Boston ~ July 2014 Farm-to-Cafeteria 2014 ~ School Meals That Rock

CONTRAST

SNA ANC Boston ~ July 2014

CONTRAST

SNA ANC Boston ~ July 2014

CONTRAST

SNA ANC Boston ~ July 2014

CONTRAST

SNA ANC Boston ~ July 2014

SIX THINGS

5. FOCUS

ALWAYS check your focus.

SNA ANC Boston ~ July 2014

FOCUS

SNA ANC Boston ~ July 2014

FOCUS

SNA ANC Boston ~ July 2014

FOCUS

SNA ANC Boston ~ July 2014 Farm-to-Cafeteria 2014 ~ School Meals That Rock

FOCUS

SNA ANC Boston ~ July 2014

FOCUS Do you know how to

FOCUS your camera or phone?

On your phone, try tapping the screen!

SNA ANC Boston ~ July 2014

FOCUS

SNA ANC Boston ~ July 2014

SIX THINGS 1. Background 2. Quality 3. People 4. Lighting 5. Contrast 6. FOCUS

SNA ANC Boston ~ July 2014

What you need to start …

– Quality food – Smartphone – Students/customers – Permission

SNA ANC Boston ~ July 2014

What you need to get better …

– PRACTICE – PRACTICE – PRACTICE

SNA ANC Boston ~ July 2014

• Facebook School Meals That Rock

• Twitter @SchoolMealsRock

• Pinterest SchoolMealsThatRock

• Blog SchoolMealsThatRock.org

• Email SchoolMealsThatRock@gmail.com

Dayle Hayes, MS, RD

Evaluate this session online.

Visit onthego.schoolnutrition.org on your cell phone’s browser.

Click the “Evaluate Your Sessions” link.

THANK YOU!

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