amm june 2009
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REPUTATION: THE IMPACT ON REPUTATION: THE IMPACT ON
THE HEALTHCARE INDUSTRYTHE HEALTHCARE INDUSTRY
11stst Half of the YearHalf of the Year
HOW 2009 IS SHAPING UP—
� JANUARY—DC perspective on the Obama era
� John Kamp & Pat Clinton
� FEBRUARY—Successful Applications of Media Metrics
� Charlie Hunt & Russ Haderer/BPA
� MARCH—NEXUS AWARDS
� APRIL—Integrated Marketing Panel
� Mark Bard—Kartik Shah—Eugene Lee
� MAY—Verispan Update
� Mike Passanante
� JUNE—Reputation—the Impact on the Healthcare Industry
� Paul Oestreicher
HOW 2009 IS SHAPING UPHOW 2009 IS SHAPING UP——
�� JANUARYJANUARY——DC perspective on the Obama eraDC perspective on the Obama era
�� John Kamp & Pat ClintonJohn Kamp & Pat Clinton
�� FEBRUARYFEBRUARY——Successful Applications of Media MetricsSuccessful Applications of Media Metrics
�� Charlie Hunt & Russ Charlie Hunt & Russ HadererHaderer/BPA/BPA
�� MARCHMARCH——NEXUS AWARDSNEXUS AWARDS
�� APRILAPRIL——Integrated Marketing PanelIntegrated Marketing Panel
�� Mark BardMark Bard——Kartik ShahKartik Shah——Eugene LeeEugene Lee
�� MAYMAY——Verispan UpdateVerispan Update
�� Mike PassananteMike Passanante
�� JUNEJUNE——ReputationReputation——the Impact on the Healthcare Industrythe Impact on the Healthcare Industry
�� Paul OestreicherPaul Oestreicher
JUNE 2009
Our Reputation is ImprovingOur Reputation is Improving
NOTE:
the 12/08 PM360 article “Journal Readership: Has Physician
Behavior Changed” makes false claims suggesting that
physicians' reading has dramatically declined.
As you all know, our data does not support this. Rather, as
Charlie Hunt presented—journals remain the #1 source
across EVERY SINGLE SPECIALTY in terms of information.
NOTE: NOTE:
the 12/08 PM360 article the 12/08 PM360 article ““Journal Readership: Has Physician Journal Readership: Has Physician
Behavior ChangedBehavior Changed”” makes makes false claimsfalse claims suggestingsuggesting that that
physicians' reading has dramatically physicians' reading has dramatically declineddeclined..
As you all know, our data does not support this. Rather, as As you all know, our data does not support this. Rather, as
Charlie Hunt presentedCharlie Hunt presented——journals remain the #1 source journals remain the #1 source
across EVERY SINGLE SPECIALTY in terms of information.across EVERY SINGLE SPECIALTY in terms of information.
PM360 Article ResponsePM360 Article Response
DECEMBER 2008 ISSUEDECEMBER 2008 ISSUE——
In ALL SPECIALTIES—
Journals rank #1
As the
Most Important Sources
of
Medical Information
In ALL SPECIALTIESIn ALL SPECIALTIES——
Journals rank #1 Journals rank #1
As theAs the
Most Important Most Important
Sources Sources
ofof
Medical InformationMedical Information
Most Important ResourceMost Important Resource
PM360 Responses PostedPM360 Responses Posted
AMM REFUTES CLAIMS OF DECLINE IN PHYSICIAN READERSHIPAMM REFUTES CLAIMS OF DECLINE IN PHYSICIAN READERSHIP
Great Article: June MM&MGreat Article: June MM&M
Publishing Is Platform AgnosticPublishing Is Platform Agnostic
� Michela O’Connor Abrams, President/Publisher, Dwell Media
� MaryAnn Bekkedahl, EVP, Group Publisher, Rodale Inc.
� Stacey Levy, VP/Publishing Dir, Technology & Living, Future US Inc.
� Christine Oldenbrook, Director of Mktg/eMedia, Bobit Business Media
� Lauren Wiener, SVP, Meredith Interactive, Meredith Corp.
� Michela O’Connor Abrams, President/Publisher, Dwell Media
� MaryAnn Bekkedahl, EVP, Group Publisher, Rodale Inc.
� Stacey Levy, VP/Publishing Dir, Technology & Living, Future US Inc.
� Christine Oldenbrook, Director of Mktg/eMedia, Bobit Business Media
� Lauren Wiener, SVP, Meredith Interactive, Meredith Corp.
TOP WOMEN IN MAGAZINE PUBLISHINGTOP WOMEN IN MAGAZINE PUBLISHING——
WHERE TO FIND THEM—
� Publishing Executive: pubexec.com
� BtoB: mediabusinessonline.com
� Folio Magazine: foliomag.com
� Mashable: the Social Media Guide: mashable.com
� MIN Magazine: minonline.com
� Selling Power: sellingpower.com
� Smashing Magazine: smashingmagazine.com
WHERE TO FIND THEMWHERE TO FIND THEM——
�� Publishing Executive: Publishing Executive: pubexec.compubexec.com
�� BtoBBtoB: : mediabusinessonline.commediabusinessonline.com
�� Folio Magazine: Folio Magazine: foliomag.comfoliomag.com
�� MashableMashable: the Social Media Guide: : the Social Media Guide: mashable.commashable.com
�� MIN Magazine: MIN Magazine: minonline.comminonline.com
�� Selling Power: Selling Power: sellingpower.comsellingpower.com
�� Smashing Magazine: Smashing Magazine: smashingmagazine.comsmashingmagazine.com
Some Other Great ResourcesSome Other Great Resources
A BRAND NEW PLATFORMA BRAND NEW PLATFORM——
�� Enhanced Member Features:Enhanced Member Features:
�� MembersMembers--only content accessonly content access
�� Job postingJob posting
�� Bulletin boardsBulletin boards
�� Polling featuresPolling features
�� Online member directoryOnline member directory
�� Extensive reporting & search capabilitiesExtensive reporting & search capabilities
WhatWhat’’s New: s New: ammonline.orgammonline.org
Providing Online RobustnessProviding Online Robustness
www.ammonline.orgwww.ammonline.org
Come Follow Us!Come Follow Us!
A Few Words From John KampA Few Words From John Kamp
TAX DEDUCTION SITUATION FOR ADVERTISING COSTS—
• Draft of the Healthcare Reform Act:
– SEC. 1452. LIMITATION ON TAX DEDUCTIONS FOR ADVERTISING BY CERTAIN MANUFACTURERS OF DRUGS, DEVICES, OR MEDICAL SUPPLIES.
• WE NEED YOUR HELP!!!!!
TAX DEDUCTION SITUATION FOR TAX DEDUCTION SITUATION FOR
ADVERTISING COSTSADVERTISING COSTS——
•• Draft of the Healthcare Reform Act:Draft of the Healthcare Reform Act:
–– SEC. 1452. LIMITATION ON TAX DEDUCTIONS FOR ADVERTISING BY SEC. 1452. LIMITATION ON TAX DEDUCTIONS FOR ADVERTISING BY
CERTAIN MANUFACTURERS OF DRUGS, DEVICES, OR MEDICAL CERTAIN MANUFACTURERS OF DRUGS, DEVICES, OR MEDICAL
SUPPLIES.SUPPLIES.
•• WE NEED YOUR HELP!!!!!WE NEED YOUR HELP!!!!!
TodayToday’’s Presentation s Presentation
Paul Oestreicher, President Paul Oestreicher, President
Oestreicher CommunicationsOestreicher Communications
TOPICTOPIC: :
Reputation:Reputation: The Impact on the The Impact on the
Healthcare Industry Healthcare Industry
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